Creative tips and tricks

Every business should have a brand-new video (plus 6 staff-picked examples)

Dec 6, 2023

Top branded videos for your marketing plan

1. Explainer videos

When you've finished an explaining video viewers should know the answer they've been searching for.
Explainer videos are educational and are available in a variety of formats to address customer questions. They go through the steps of how to use a product or explain the concept of thought leadership in a talking-head format.

Tip

Explainer videos make great documents for support, addressing questions at any point in the buyer's journey.

One important quality that a great explainer video has is that it doesn't rely on sales. It isn't necessary to get anyone to buy any item. Instead, define a challenge and then solve it. Or, address a frequently requested question, such as in this short but powerful video:


Explainer videos are usually high-level. These videos are created for clients earlier in the funnel. They could also be made for customers during the initial research stage.

To understand what kind of explainer you need for your video marketing campaigns, ask your sales team what questions they answer on a daily basis. Find out about your customer and the things they're hearing.

If you're planning to launch a brand new product and need to create the product explainer video Get together with your marketing department to determine the most significant aspects to emphasize as well as the most powerful approach to achieve this.

Animation and illustration can be a great method of communicating product information or complex concepts that can benefit from visualization.

To deliver a powerful explainer video, keep these guidelines in mind:

  • Know your strategy and plan your strategy around your audience.
  • Make it clear. Avoid wasting time with irrelevant details or images that divert away from your main point.
  • Keep a professional, helpful tone.
  • Provide captions that are accessible and user preference.

Staff Pick example

The ride is on in this informative docu-style explanation video for the 2020 Norco Optic. Bryan Atkinson flies down the trails of the interior of British Columbia while narrating how he tackles terrain using the features of his bike. The bike is all it takes, the rider, as well as the surrounding.

What it does:This video perfectly captures what it's like to use this product on a professional degree. The target audience is: outdoor lovers, adventure seekers, and bike riders. The movie is short, but visually stunning.

2. Promotional videos

The concept behind a promotional video, or promo video, is all about generating brand awareness. It's about creating hype or teasing an event with a quick video.

Promo videos offer a quick summary of the next event, created to pique interest and draw attention to your site through social media or other channels. A good promo video is short, exciting and rapidly establishes your brand's visual identity (hopefully that is in sync with your brand).


Promo videos are also an ideal opportunity to reach out to important creators that your audience has heard of or is a big fan of. By reaching out to the creators, you are able to increase the number of people who view your content.

Staff Pick example

What makes it work: Well, Raheem Sterling. The reason it works is that, contrary to our previous suggestions The promo in question is a bit long -- but its length gives way to the humor of the scenario taking place. Is laughter the best way to market a cell phone? It seems like it.

3. Story of the brand and BTS videos

A branding story video is essentially a "get to know me" or an ancestor story of your company.

With the right budget and the right team with the right team, a video about your brand will serve as an essential marketing tool for many years to come.

The importance of brand story videos is to master, so prior to starting the production process, make sure you have a plan, a narrative board, and script prepared to go.

By presenting the help of a behind-the-scenes video, viewers get a look into your brand. The video explores your employees, your system for getting things done, or showcase where it gets done. They also can give your promotion or event a new perspective.

4. Webinars

How do you make an outstanding webinar?

Make sure you are focused on your content, build an amazing experience and find ways to engage your audience.

5. Case study videos

6. Narrative branded content

Narrative videos tell a story with the purpose of entertaining. That's it.

And while all your brand's videos ought to be fun, they don't have to be their sole purpose.

Narrative brand content tells the story. Unlike a brand story video, it doesn't have to tell your story's origins. More of a typical ad style, commercial videos have a motive to their product which is more important than the company they represent.

Many narrative brand videos concentrate on themes that are larger in scope, such as family, love, compassion and commitment. They follow a story sequence. There is an exposition conclusion, and climax. We're given a character, who is changed.

The use of narrative brand content can be utilized to expand or introduce on a theme, such as Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa uses a similar tactic to entice the heart through its memorable travel ad campaign. It's a film about luggage travelling, travel, and missing phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We learn about the use case of one particular person and witness the challenges, tribulations, and joys of their life. They are intimate and lead us into a story without the need to be familiar with the brand or product.

7. Creative branding campaigns for brands

A catch-all category for those brand videos that aren't suited in any other category. A creative brand video is only an example of the approach of a different type than a formulaic marketing video. There isn't any formula that can be used to create this. All you need is to be completely committed to a concept that is something you are passionate about, and that is in line with the brand's identity.

For businesses looking to take the initiative to be creative, check out the agencies, filmmakers, or teams that make your favorite creative videos. Contact them to find out how they collaborated with those clients. What was the timeline and budget? How much creative input do you want to receive? Decide the size of this video campaign. Could it be connected to an event? A rebrand? Is there a particular product?

 Staff Pick examples


It's difficult to pinpoint what kind of film "Obscura" is, maybe because it feels more like an art-film disguised as a commercial. This is an excellent illustration of how a company can trust an artist to handle the brand's image with passion and creativity.


The reading of the poem by Mary Oliver "Wild Geese" over beautifully recorded mornings along the North Coast. By showcasing the beauty of nature and the beauty of nature, this Patagonia Australia video will be all needed to be.

What it does: Surprising your audience is good -- it signifies that you will stand out other content.

Any sized business can make an impact with a library that is powerful and visually compelling brand videos. It's up to you to incorporate your personal vision and message into each kind of video while keeping your audience at the forefront of it.