Five myths about building the Successful Online Business Courses

Aug 22, 2024

And while many online course creators are hoping to one day make a full-time living selling their courses, most people start their own businesses in a part-time manner until they are able to take on the full-time job without putting their earnings at risk.

  What's considered to be an income that is full-time?  

We asked around to find out that, for the majority of online course developers, the amount of annual revenue needed for them to be able to work full-time on their business is $100,000.

In the early stages of a course creator, $100,000 may appear to be an ambitious target for revenue. Be aware that the resulting net income (ie. profit), after deducting taxes and expenses from this amount is in line with the average household income of the majority of families within the United States.

That is, it requires approximately $100,000 annually in revenue, as the owner of a company and a business owner, to make the revenue that is comparable to the annual salary of an average employee.

A fascinating fact As per Wikipedia If you can earn $100,000 (USD) in one year, it puts you within the highest 0.08% of income earning individuals worldwide. This isn't good!

5 Myths of Building a Successful Business Selling Online Courses

  5 myths about building a Successful Online Course Business  

After asking more than a dozen six-figure course creators about how they created their businesses, we discovered several false, yet commonly believed, assumptions on what it takes to build a successful business selling online course.

We'd like officially to debunk these myths for you now:

  Myth 1: You'll need large launches in order to create a huge business  

Contrary to the hype, large launches are absolutely not a requirement for building a successful online course company. Many course creators, particularly those that run membership websites with recurring monthly subscriptions, avoid the launch model entirely. Instead, they create automatized sales and marketing strategies that attract new customers on a consistent basis.

It's also worth noting that nearly always those who conduct online courses that bring in hundreds or even tens of thousands of dollars in revenue in a short period duration have a variety of benefits such as:

  • Brands with a long history (authority on their own)
  • Several years of business as well as marketing experience
  • An audit of previous launch events for courses or products (aka practicing!)
  • Large audiences that know them, trust, and like them (email lists, social media followers for example.)
  • Partnerships to joint venture partners aid in promoting their mission
  • An acceptable marketing budget and plan for the launch
  • The systems and personnel in place to help prevent accidents

Since the vast majority of course creators online do not possess these advantages or at the very least, not during the early stages of building their businesses, running an elaborate and finely tuned course launch isn't possible. This doesn't mean that it's impossible. possible However, for the vast majority of first-time course creators it's better to focus on other things you can do with the time and energy you have.

"If you're looking to establish an actual, long-term and sustainable business you don't need to launch. What you truly require is an engine (funnel) that you can fill up with gasoline (traffic) and earn an income." -- Sergio Estevez

  Myth #2: You should develop a variety of different courses  

A majority of people we talked with who made more than $100,000 annually in earnings from their online course sales did so using just one or two courses.

Instead of creating a large amount of courses, concentrate in creating just one course for an audience that is specific to. After you've designed your course, change your attention to attracting the maximum number of students for that course before you start creating another one.

"When I reached 6-figures I had two courses. The first was an introduction course for getting started on Facebook Marketing at $97 and another was a traditional course for $497 on creating an effective Facebook marketing Plan." - Amy Porterfield

  Myth 3: To be successful, you must have to have a huge audience  

The size of your audience isn't as crucial as the connection you create with your audience. An intimate audience that is familiar with, likes, and trusts your brand is much more valuable than a large crowd that doesn't know who you are.

"You do not need to have a huge checklist to be able to achieve 6-figures however you should take care of the customers listed and try your best to serve the people with high-quality service. In order to reach 6-figures, the only thing you have to do is get 200 customers at 500 dollars." Iman Aghaya. Iman Aghay

  Myth 4: The course must to be perfect  

Perfectionists have prevented more course creators from publishing their course materials than anything else. There is a big issue with perfectionism: it is subjective.

Your idealized version of perfection may not be the same with what your clients think is perfect. Plus the course doesn't have to be perfect in order for it to be valuable. If the course you are offering is adequate enough to assist someone to improve their lives, it's sufficient to be published. Published is better than perfect.

"Money follows motion, not perfection. This means there is no need for your site or course to be perfect. I've re-recorded our core product 6 times since its start in May, 2015. Start by getting started and start generating the sales. This is the main thing to do at the beginning." Scott Oldford. Scott Oldford

  Myth #4: Do you have to sell expensive classes  

There is no need to ask for thousands of dollars for your course to earn a 6-figure sum. A lot of course authors earn 6-figures through selling their courses at a few hundred dollars each, sometimes lower.

An effective pricing method is to design a low-cost (or even free) beginning course. This can be resold to a higher-end course for a greater price. By using this strategy you are able to offer multiple courses to the same customer and not have the expense of acquiring a brand-new customer with a higher price point for every sale.

"When I topped 6-figures for revenue for the year, there were 4100 people on my email list and 3 classes (ranging from $100-$360) as well as a collection of eBooks (priced from $5 to $60). Many of my eBooks as well as courses were built on one another. As a result, clients often bought multiple items from me over an extremely short period of time." -- Regina Anaejionu

  Beware of these myths hinder you from building a successful company  

The demand for online education is at an all-time high, and consequently, it's easy to locate programs and classes about .

While there's plenty of great training creating by individuals with a proven track record in the creation and sale of online training courses however, there are some less than stellar courses available as well.

It's not necessary to have to do a big launch to introduce your course. You don't have to make a lot of courses to make it successful and have a massive crowd, or even create an ideal course or sell your course at an expensive price to make it successful.

Have these approaches worked on other people? Yes, in many instances. But they aren't the only ways to start your online business.