Five ways course creators can Benefit from Black Friday Sales -
Everyone with an email inbox knows that major businesses use Black Friday to bring in new customers, market their products as well as connect with their existing customer base.
However, even if you're a tiny company owner on the internet does not mean that you won't be able to get some of the Black Friday pie, too.
Below are five strategies to take advantage of Black Friday and Cyber Monday to promote your online business course.
Design an offer that will entice you
When people imagine making an offer that is irresistible immediately think of dramatically reducing the cost of their product or service. Actually it is simply an effective structuring of your products and/or services in which the value is greater than the costs.
Here are some ways to design an effective offer:
- Bundling. Think of packaging valuable lessons at a competitive cost for your customers, which results in high-quality sales for you.
- Value-added. You could add an individual one-on-one coach or a complimentary session, office hours, or earlier access for a high-value offer that's greater than just a discount.
- risk reverse. This means that your course will provide the promised results without at risk for the user. It is usually viewed as the "money back assurance" practice or your first lesson for free. It can help reduce the hesitation to purchasing.
- Segmentation. Create different offers depending on your previous purchases. For example, existing customers aren't likely to be looking for a huge discount in your introduction courses however, they may be inclined to take advantage of continuing education options that you offer.
- Time limit. The presence of a timer compels people to act fast. Make your coupon window narrow using "early bird" and "last chance" incentives to create the impression of urgency.
Get started on building excitement right now
As you get closer to your Black Friday sale, your messages must get your customers eager and excited about your special offer. You want them clearly aware that you're coming out with an Black Friday promotion.
One of the best ways to generate the buzz for your promotion is by creating a "Pre Launch" page. This can start as a "Coming Soon" page that is later changed into a "Special offer" page when the promotion is officially launched.
In the process of deciding what you want you can add to your prelaunch/landing page, think about the following:
- An appealing headline and concise copy Be sure that you're explicit in your description of the program and clearly defining your worth proposition. Make sure you are concise and appealing, but also explicit and concise, in order so that you can entice people to sign-up.
- visual elements. include images, previews of the content you are creating, and if you have an audio or video.
- A clear call-to-action:a CTA (call to action) refers to the link button where visitors can purchase your deals. It is important that all your CTAs are clearly visible and easily accessible on your landing page in order to make it easy for your potential customers.
- Social proof components: if you have received reviews from past students, include them on your landing page to reinforce the value of your offer.
- A form to collect email addresses If your offer is not live yet you can add a space for potential customers to add their emails and get notified of your Black Friday offer. After Black Friday, the form could be a newsletter sign-up.
- Return Policy The use of phrases such as "Money Back Guaranteed" or "Risk-Free" will inform your customers of your refund policy, and also assure even the most skeptical customers.
- Contact Information:Provide a way for future students to get in touch with you , so that you can give the impression of safety and improve your image as the creator of your course.
Create an Email Sales Series
There's no way to just mail one email to Black Friday and one email for Cyber Monday, anymore. Making the most money from your emails is a carefully thought-out strategy and plan. The key is to generate anticipation through the pre-Black Friday and Cyber Monday emails.
Below are five emails that we believe that you must send out for the Cyber Monday and Black Friday weekend
- 1. Email(2 weeks prior to Black Friday): Announce that something big is coming
- Email 2(a couple of days after) Releasing the coming deal
- 3.(a one week prior to Black Friday): Launch the offer with a clear and clickable coupon code
- 4 Email (on Black Friday) Remind customers to buy
- Email 5 (A few days after): Offer ending - last chance
Keep your email messages short and concise by using clearly visible CTAs. Consider adding a countdown in your emails, too. Make your email be noticed by using relevant subjects, not "Black Friday Sale" or "Our Biggest Sale."
Configure Abandoned Cart Recovery
Cart abandonment is when shoppers put items in their cart however they don't finish the purchase. The process of following up on abandoned carts lets you recuperate lost revenue via reminder emails or follow-up messages.
The carts of shoppers are abandoned for various reasons.
- Additional fees not shown on your course landing page
- Complicated checkout process with numerous steps
- Security concerns (is this site safe?)
- Unclear fulfillment instructions (How quickly can buyers gain access to the course?)
- Issues with the website or technical problems
You can also try to prevent cart abandonment completely Consider applying coupons automatically, including live chat on your site or offering different payment options. If you establish trust elements at check-out, shoppers will make purchases more frequently.
Make Your Offer Extendable to Giving Tuesday
Giving Tuesday is a global movement encouraging people to spread the gift of generosity by donating to charities. Giving Tuesday occurs every year on the Tuesday following Thanksgiving, and Cyber Monday. You could integrate Giving Tuesday into your Black Friday / Cyber Monday strategy by extending the offer until Tuesday, with a portion of your Tueaday revenues going to charities.
Craft a custom email that will go out on Giving Tuesday. It should include the following: A brief explanation of Giving Tuesday, your fundraising goal, the organization you plan to donate to, and the percentage of your revenue that will go to donations. Include other ways that your customers can support the cause even if they do not make a purchase on your website.
Send a special thank you message to all who purchase your program today. It is also possible to include a small gift to really demonstrate your appreciation.
Create a Black Friday Sale with
If you're really looking to sell courses, there's a better time to begin then Black Friday. Begin with confidence and attract your learners with an unbeatable offer.
Do you want to test it before you commit? Try the demonstration for a spin prior to committing.