Game Localization: A Story of Success that has Fourfold Sales Development inside South Korea -
Out of Park Developmentsquadrupled sales in South Korea -- the fourth largest video game market in the world -through the translation of its flagship game to Korean.
I had a conversation with Richard Grisham, the COO at the time of Out of the Park and now director of business Development at Com2Us -- which is a Korean business that developed and acquired Out of the Park in 2020.
Watch our video below for further details on:
- What is the best way to make a localized version of a game?
- Conduct "microcampaigns" for greater value from your global marketing campaign
- Motivating brand ambassadors and as employees to come directly from your customer base.
What can we do to help you sell software across the World
Those quadruple sales in South Korea? This is where we could aid.
A majority of users around the globe, once they walked through the website's storefront, Out of the Park experienced a significant conversion percent. But the Korean version has a significantly smaller percentage of conversions compared to other variations despite the fact that they have released an updated version of their website that is in Korean.
Out of the Park uses the checkout feature for online shopping through Out of the Park. Once a buyer is ready to pay for their purchases, they'll be taken to an online shopfront, which operates by .
Following several discussions with the customer service team they discovered the cause of the issue.
"It is apparent that what the needs of the average Korean buyer is to spend $40 on an online gaming experience. The price of the game up to the point of payment." Richard explained.
If Richard had added the price of the game prior to the checkout process, conversion rates significantly improved. It's Richard telling his story.
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