Game Localization Story of Success Quadrupled Sales within South Korea -

Out of the Park Developmentsquadrupled sales in South Korea -- the fourth largest video game market worldwidein part by bringing the game's benchmark into Korean.

I spoke to Richard Grisham, past COO at Out of the Park and currently Director of Business Development at Com2Us -- an Korean development company that acquired Out of the Park in 2020.

Watch our live stream below to get information on:

• How can you effectively roll out a localized version of a game
• Running "microcampaigns" to get a better return on the global marketing effort
• Building brand ambassadors and potential employees from your user base.

What can we do to help you sell Software Around the World

Those quadruple sales in South Korea? Here's where we fit in.

For the majority of countries the moment a consumer landed on the storefront on the internet, Out of the Park had a very high conversion rate. However, the Korean version of the page has a significantly lower conversion rate than any other other language, regardless of the fact that they released its localized version.

Out of the Park uses the ecommerce checkout feature of Out of the Park. When a buyer is ready to check out the purchase, they'll be taken to a web storefront hosted by .

After a couple of meetings with "s customer support team, they were able to pinpoint the issue.

"It is evident that the expectation of your typical Korean client is that they're not going to pay $40 for the game. We don't even put the price of the game until the very last page of the checkoutprocess," Richard explained.

If Richard introduced the cost of the game prior to the checkout process, the conversion rate improved dramatically. Here's Richard explaining the situation.