Creative tips and tricks

Global Expansion is within Your Grasp

May 11, 2022

Selling your products across borders

If you focus solely exclusively on just the U.S., you can only touch about 12% of the online-only market. However, if you are part of the greater than 300,000 U.S.-based companies that export their products that are sold internationally, you'll join an elite group of businesses that typically earn 17% more profits than their counterparts.

If growing your store is a major goal for you, then it's now time to think about expanding internationally.

The international trade has traditionally been a huge venture, except for some of the biggest companies. In the present, infrastructure has become accessible to smaller companies who are linked to popular platforms such as, which allows the selling of goods across borders.

Shipping, check! Payments, check!

A major challenge remains: successfully marketing to multiple nations.

Advertising through Google Listings and Ads

For years, merchants have utilized Google's advertising tools to get in front of potential and existing customers.

Shopping advertisements, which you are able to manage through Google's Merchant Center, show your items to those who are actively searching to purchase across Google platforms.

Despite the ease of use offered by the Google Listings and Ads extension advertising in multiple countries meant you had to design separate campaigns to each country you desired to target.

For example, stores had the task of creating a single campaign that would reach people in Spain, a second campaign for people living who live in France, and so on.

You requested a more simplified solution and we listened to your request!

Introducing: Multi-Country Advertising

It is among the first platforms to be integrated the new Multi-Country Adoption upgrade. Now, you can join as many countries you'd like to one campaign. If you are creating an ad campaign in the Google Listings & Ads extension dashboard, just select those locations that you wish to focus on and then remove ones that you do not want to.

It's automated. It's simple. It reduces the distance between you and the people who shop around the world. As a result, you'll be able to sell and grow quicker.

creating an ad with Google targeting multiple countries

You can even use the free Google Market Finder tool to identify potential emerging markets across the globe.

Simplify your campaigns, expand the reach of your campaigns

Multi-Country Advertising streamlines targeting shoppers all over the world, including:

  • Expanding: Extend the scope of your coverage by having multiple countries included within a single feed.
  • Budgeting: Manage everything with just one budget per campaign.
  • Displaying: Reach new markets across Google Search, Maps, Shopping, YouTube, Gmail and the Display Network, and the Discover feed.
  • Tracking: Keep in mind your statistics and manage your campaigns directly via the Dashboard.
  • Optimizing Optimize your performance across all regions.

The big picture is now complete and it's time to see the big overall

However you decide to look at it, you're in the correct platform, using the right tools, just at the right time. Now you're off to pursue your goals!