Grow Your Store with an Omnichannel Presence
The global eCommerce market are expected to surpass 5 trillion dollars at the beginning of ever this year. With this growth rate that's a good reason to shift all of your attention to on the internet. But, you may be missing out. Why? because there's plenty of potential in multichannel commerce.
Omnichannel Commerce integrates offline and online interactions, allowing customers to interact with your brand through your application, on your website, or through social media, and enjoy a seamless experience across every channel. It is the gateway to total convenience to your customers.
In a time full of instant satisfaction and an ever-growing array of competitors for customers' attention the convenience could be the difference. Let's look at how an omnichannel shopping experience can lead to greater brand loyalty and more purchases and how to ensure that the whole process is smooth.
What is omnichannel commerce ? And how important is it?
Omnichannel commerce is the process of the creation of a seamless process for sales that is accessible across multiple channels that include your online store and retail locations, as well as social media in addition to other. It means stepping back and considering the shopping experience across all channels rather than focusing on just one individual platform.
What can omnichannel commerce do for you?
- It provides a top-notch experience. Imagine a customer purchases one of your products at the festival stand in person Then, they decide to purchase the same item in a couple of weeks. They might visit your website or use one of your social platforms to discover your company's brand. By providing a consistent experience at the festival as well asonline the consumer knows what to expect and feel confident that they're at the right spot. They are more likely to shop again and again.
- It helps you make more sales. One study found that consumers who use omnichannels spent between four and 10 times more than their single-channel counterparts.
- It leads to more loyal customers. One study revealed that customers returned to an omnichannel retailer 23percent more often as compared to other retailers. It's no surprise. The majority of people choose the business that best caters to their requirements and offers the most enjoyable shopping experience.
- It allows you to be available when it is convenient for shoppers. Each individual client is unique. Many prefer browsing your merchandise in person. Other customers might want to purchase a product at 11:00 PM while they're away. Some may find your product through an online social network and decide to buy it without having to undergo a separate checkout process. Omnichannel commerce allows them to shop whenever and wherever is convenient to them.
Tips for omnichannel commerce
How can you get the most out of omnichannel shopping to provide the highest quality experience for your customers? We've made all the tools available to aid you to not just bridge, but unify, multiple commerce channels.
1. Make payments more unified online as well as off
If you run the bakery you operate that takes online cake orders for cakes that are birthday-themed. Having an omnichannel experience for this scenario means customers can place their cake order in advance of a week's time, phone the bakery just a couple of days after the order to include the cake's special topping before paying the final price at the time they arrive to collect it. They may also add some birthday candles to their order upon purchasing.
They've now interacted with your store in three distinct ways. On the other hand each of these transactions have been tied to their first online purchase and should be tracked from a single management dashboard. That means, at some point in the future you could make suggestions according to their habits, which allows you to offer a more personalized experience for your clients, encourage them to purchase again in addition to increasing their overall value of their orders.
No matter how your customers decide to pay, the integrated dashboard lets you keep your in-person payment transactions in one place, meaning that all your transactions are visible and tracked all in one spot. Your customers will also enjoy a an effortless experience which lets customers interact with your brand however and wherever it's convenient for them.
2. Create recurring revenue through subscriptions
Translating an online experience to the real world is essential, but it doesn't tell all the of the story. Subscriptions can add consistency and flexibility to your cross-channel customer interactions.
Imagine that you run an online flower shop that has a brick and mortar presence. Visitors regularly stop by your shop to make an order that is only for a special celebration. It is then time to open an online store to ensure that you don't have to depend on only the footfall. This expands your geographic reach, but you're finding your monthly income to be inconsistent and fluctuating.
3. Offer excellent customer service throughout all channels
However they buy from you, they will be treated with the same high-quality customer care. Naturally, it will be different for every company and scenario. These are some of the examples:
- responding to emails. Include contact information on your site or even add a contact Contact page with a form so people can reach out at any time of evening or day.
- Answering phone calls. Set up a company number for people who want to get assistance over the phone.
It is essential to ensure that all the relevant information is available for each customer service agent. Give them product information and specifications, return policy as well as shipping and delivery policies, coupons and sales details and more. so that they can properly respond to questions on every platform.
4. Make sure your brand is consistent
Omnichannel commerce is all about creating an effortless and consistent shopping user experience. Make sure to apply that concept to your brand as well!
No matter what platform your client is buying on, they must be aware that they're at the correct place. Make sure to use the same logo, fonts, graphics, and colors. Use the same language and message. Make sure that information such as pricing, locations telephone numbers, locations, as well as email addresses up-to-date and accurate.
5. Make it easy for customers to return goods
And again, make sure your policies are consistent across all platforms, and equip your support teams with the latest details.
Make the most of payments that are omnichannel with payments
We can help you deliver a seamless customer experience with a flexible and scalable payments system, and gain greater insight of your company's performance with unifying customer data, streamlined reconciling, and seamless reports across all your payments as well as inventory. Payments was designed with a focus of security, stability, and compliance to allow you to concentrate on creating the best customer experiences.