How can you optimize your video for SEO techniques, tricks, and

If a photo is worth 1000 words, then how much are videos worth? For web crawlers they will tell you "a quite a bit."

SEO, also known as SEO, is the process of increasing your content's visibility for the search engines, such as Google, Bing, and others.

In the competitive sphere of SEO for video, providing the right set of data to engines is critical in helping people find and connect to the video content that you have worked for so much to produce.

Let's go behind the oft-opaque curtains of the SEO world to ensure that more eyes easily see your next video.

Tips for video SEO and the best techniques

1. Be intentional regarding your title

The title will usually be the first line of text that will display on search results. While it's wonderful to have a unique and catchy name for your video, it's important to keep your title descriptive with keywords. The more descriptive your title is then the greater chance that your video will appear when people search for those terms.

Titles in search results usually become shortened around 65 characters, so make sure you front-load your title with the most important keywords.

2. Leverage what others are looking for

If you'd like to have new viewers to find your content It is logical to describe it in the terms that people are searching for.

Although the original video was released more than a decade ago "Hayako" is still able to hold a coveted, competitive spot in the top spot of search results on Google which proves the effectiveness of an optimized video title that is search engine friendly.

However, it's crucial not to cram random words into your video's title just to ensure that it appears in lots of searches. (Pro-tip This rarely succeeds). If your video title and description do not accurately reflect the content of your video, search engines may penalize you.

What is the typical lengths of video descriptions?

• YouTube: the description field can contain up to 1,000 characters.
• The characters can include up to five hundred characters
• Google: truncates the description for every film (or article) to 155 or 160 characters

3. Don't underestimate the value of a good description for video SEO

It is this text "blurb" that will usually show up in search results under your title. Start your description with an opening line that grabs your audience's attention instantly remembering that only the first 110 characters or so will appear before the description gets truncated in search results.

Beyond the first 100 or so characters, make use of the rest of the description to inform viewers about the video more in depth. Thank your cast and crew and note down the tools that you utilized to film and edit your film, as well as include other important elements of your film.

The description can also be ideal for putting hyperlinks to your social media sites or your website. Though these might not help the search results, your collaborators, viewers as well as your fans could use this information to follow your activities on different channels.

Not a copywriter? That's okay. The worst kind of description is one that is not complete. Do your best to convey the most important ideas about your film first before you filling in any key phrases that you think people are searching for.

4. Embed video on your website for extra profit

It's not a good idea to load a landing site with too many video clips, because Google will not know which is most valuable among them all to show. So when you're embedding videos that are stunning on your website, be sure to limit it to one per page.

Page placement of your video is also important in how search engines crawl your content. Ideally, video would live at the top of your page.

Videos stuck "below the fold," just like results from search appearing on the second page of Google, are often forgotten about -- which is not what you'd want in order to gain increased exposure.

5. Include a video transcript

Video transcription is an important element of video SEO. It provides Google more details about the content of your videos, increasing the chances that your video will show on the first page of search results.

Google can access the bytes of your video file to understand the contents of your video and the spoken language. But, if you've recorded the speech manually in the video, giving an audio transcript could help search engines understand the spoken words more precisely. In case of doubt, provide more context instead of less.

Plus, video transcripts help your content be more easily accessible , and should always be a top-of-mind consideration for creators and artists who work in all areas.

6. Nail your thumbnail

A gorgeous thumbnail is important when it comes to mobile (whether that's on a website browser or within an app) and high-end (OTT) viewing the place where your video's description and thumbnail are your primary way of contacting potential viewers.

Text can be included in your thumbnail or simply let the image speak for itself. We've seen both methods work well.

Its stunning colors and a classy, simple title overlay "Calbuco" provides a stunning thumbnail that draws you to explore:

Sometimes, your thumbnail will require an explanation or explanation to lure the attention of viewers, and that's OK. Include a caption to your thumbnail, and showcase your accomplishments in the film industry to raise the interest of viewers:

The one thing we've noticed is that color thumbnails are more likely to have higher click-through rates than black and white thumbnails. However, there are times when it's best to make the more aesthetic option over the decision-making process.

The black and white combination are just as captivating as color, especially if your thumbnail captures that perfect timing in mid-action.

Beware of these common thumbnail errors:

• Blurry action pictures
• Text that is not compatible with the photo, or that is difficult to read
• Image stretched, pinched or stretched
• There is no thumbnail

The glossary of your SEO video

Below are a few words that are part of the SEO trade that you don't be aware of:

 Algorithm

It's not the Instagram or Facebook algorithms you are hearing so much about But an evolving Google search algorithms that determines which aspects are necessary for a website to be qualified for ranking. Think of elements like relevancy to the query, its usability and the quality of content, etc.

In reality, Google search algorithms are an intricate web that was designed to make sure the most relevant results shoot into the top spot of page one.

 Crawl  

The act of Google "crawling" the site is simply how the engine collects data. The "crawler" continuously scans through the internet looking for new sites and records these pages as well as the content they have (including videos!) to be used in search results.

 Rich snippets

The rich snippet from a videos is the thumbnail preview which shows up in mobile and desktop Google results. Every video hosted on .com we offer the right set of metadata for your video to be visible in Google and other search engines.

What are the benefits of rich snippets? Organic results pages are the heartbeat of many sites and companies, and these snippets provide a big leg above the standard listing.

They present an engaging hyperlink to your video using an image that is still or a moving preview that increases the organic rate of click-through (CTR) and drives an increase in views.

"SERP"

An acronym for "search engine result page." When you search to find something Google replies with the SERP to answer your query.

 Data structure

Structured information(or microdata) is a standard way to tell the search engines to find content on a webpage. By providing the right structure of data, lets your videos hosted on the internet be displayed in search results as rich fragments.

There are a few other important forms of structured data automatically provides, which are vital to SEO as well as social media marketing:

• Schema.org is a common set of definitions that define structured data that is that is supported by Google, Microsoft, Yahoo and Yandex
• Open Graph, Facebook's markup that is used to identify what info and images are automatically displayed when a page is shared in the form of a post
• Twitter cards are markups that pull from videos, images, as well as text. They display the contents in a card whenever a webpage is sent out via Twitter all over the world

To check out all of the video microdata automatically generated through Google, simply type in a video page URL using Google's test tool for structured data.

It's time to dip your toe into the vast sea of SEO. And while video SEO is just an aspect of the larger marketing plan for your video It's not a long time to make significant changes in your video content.

There's no doubt that marketers need to utilize video throughout the journey of a consumer whether that's by securing publicity through platforms like Facebook to create a stronger bond with your brand or embedding video content on your website to inform customers and boost sales.

Yet, even the simplest steps- like optimizing your title or writing an informative summary -- could make a huge difference in getting the eyes of search engines on your content.