Creative tips and tricks

How do I Make A Video Podcast | Video Podcasting 101

Jul 28, 2022

Nowadays, it's difficult to find a business who hasn't tried a form of podcasting. Podcasts can be a fantastic method to connect with your customers and drive traffic to your site. However, they typically, they don't work because of a insufficient time or funds.

Everything you'll need to begin a podcast is laid out in front of you making your own podcast becomes much easier.

Based on Edison Research, overall listeners to podcasts grew 37.5 percent between 2017 and 2020, and they is expected to continue growing over the next decade. Podcast audiences aren't the only growth. The amount of podcast episodes on the market has exploded over the past few years, with upwards of 43 million episodes existing across platforms at the time of January 2021. If you're thinking about creating their own podcast project, the first thing to do would be to figure out how they can stand out from the sizable number of other podcasts.

One easy way to achieve this is by employing a video podcast to accompany your audio-only podcast. There are less than one-third of all podcasters choosing to create videos along with their audio recordings, creating an interactive, visually appealing video podcast could be your fast track to gaining an audience.

Let's get started.

What is a video podcast?

There are lots of variations of video podcasts are one of the traditional podcasts in which the format of media is audio instead of video. Podcasts that are video can be broadcast live or recorded, and they can be as straightforward as a "fly on the wall" audio of the recording procedure or use additional visual elements such as animated storytelling boards.

Video vs audio podcast The pros and cons

If you're comparing video and audio podcasts, be sure to consider a range of variables that include your podcast's purpose and preferred platform. Audio podcasts and video podcasts each offer their own distinct advantages and disadvantages.

One of the biggest benefits that an audio podcast has is the convenience it offers to the listeners. Audio podcast listeners are able to access them at any time and even listen during different activities like taking on their journey or going to the exercise routine. Video podcasts require users to fully engage with the content and are therefore less popular relative to audio. However, sometimes the barrier for entry is in your favor because viewers are naturally more engaged than listeners due to of the focus required in order to enjoy the content. In other words, a video podcast guarantees that all eyes are on you!

It is true that the process of making a video may be a little daunting to novices However, once you've the appropriate equipment and software by your side it's quite simple.

Video podcast software

Video podcast equipment

While it is possible to produce a full video podcast with just your laptop, there are other pieces of equipment for video podcasts that can elevate your content up to the next level. Here is an easy video podcast equipment checklist that will guide you through your preparation.

Video podcast equipment checklist:

  • High-definition camera or multiple camerasNumerous podcasts employ a 'multi-cam' approach to their video podcasts, often in order to capture multiple angles of an interview occurring within an studio. Though it is by no means necessary to use multiple cameras, it can add an interesting viewing experience for the viewer.
  • External microphoneat the conclusion of the day, arguably the most important component to any podcast is the audio. For the best audio quality and most clear, crystal-clear audio, the use of extra microphones is recommended. External microphones are quite simple to use and enhance the enjoyment of your listeners.

Types of video podcasts (and some great examples)

Interview with 'In-Studio'

The 'in-studio' video podcast interview occurs in one room with two or more individuals. The studio that hosts the interview could be a production studio that is professionally run or, more commonly, a 'DIY' home studio.

Below, we'll look at how they used an in-studio video broadcast to get their viewers to participate in their own production of content.

Talking heads

One of the most common forms of video podcast, particularly with today's reliance on electronic communication is the  remote interview. Remote interviews involve the host of the podcast (or hosts) interviewing guests via video conferencing software. This type of interview is useful when podcasts hosts and guests are located across different areas, as it permits a conversation take place from the comfort of each participant's home. Since the world is becoming increasingly distant, these types of podcasts have become increasingly popular. Remote interview podcasts, often permitting hosts to talk to people they might have otherwise not be able to communicate with are a joy to see grow in the past few years.

Static image

Video podcasts that feature simply a static image is the least involved of all possible alternatives. They are typically a simple podcast recording that is played over a sole image, or a single animated image that often includes branding of the company or podcast of the podcast or company in question. While video with static images could help you to reach out to new audiences (on Youtube, , and other platforms for video), this format doesn't promote engagement and attention like the alternative options listed. Regardless, they can be a good entry point into the world of storytelling through visuals.

Footage + audio

This type of video podcast features spoken word that is presented over video footage, be it live or animated. Often, these podcasts feature a visual representation of what is being discussed between the participants, using stock footage or animated clips.

Above, we observe what the StoryCorps podcast effectively utilizes animated video to illustrate a podcast host conducting an conversation with the father of her host.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts are much like talk shows for a large corporate audience. Think: sales teams, account management teams, customer service teams, etc. For example, 's Technical Proof HTML1is an ongoing podcast featuring the sales engineering team . It discusses product enhancements as well as technical developments and resources to support client-facing teams.

Internal video podcasts are an effective way of connecting to teams via a private and safe channel. If you're in search of innovative ways to communicate the knowledge of your team, interact with remote members, or to help create the community of your organization and foster its image, then an internal video podcast could be great for your staff.

How to make an audio podcast: A step-by-step tutorial

The steps needed to start a video-based podcast is fairly simple after you've got the necessary equipment for making a video podcast, software, and other equipment in place. Here, we outline how to set up your new video podcast up and running:

1. Decide the type of video podcast you wish to produce.

The format you choose for your video podcast to take depends on the goals you want to accomplish and what audience you wish to reach. But it's a relief to know whatever format you decide to use, it is fairly easy to transition to a new form of podcast at any time.

2. Film or create the video you'd like to share.

3. Edit the video and create a unique thumbnail.

4. Send us your videos.

Uploading your video to a hosting platform is the last step in getting your video podcast up and running on the internet However, it's only the tip of the iceberg for marketing and sharing your video material.

5. Share and promote your video.

Successful video creators recognize that their path to success in the digital world doesn't finish at upload. To maximize the reach of your video podcast, creators of content must make use of social media to boost their reach on various platforms. allows for users to seamlessly share their uploaded content across the social media networks as well as include a free video creation template to announce a forthcoming episode! Check it out below:

Ready to level up? Take your video podcast live

Lights, camera, podcast!

If you've always dreamed of launching your own podcast Why are you putting off the idea? If you have the right tools, knowledge and an idea you are passionate about making a stunning video-based podcast is in your grasp.