How do you create an interactive video Blog
This isn't just great news for tech and video lovers. It's good news for your business, too. It's not just entertaining to watch. It's also proven as 32 percent more memorable and three times more entertaining over traditional videos.
"The Studio is a big leap forward. It's super user-friendly." Ian Dewhirst, Producer, Colada Creative
What exactly is an interactive video?
We'll start by defining the basics of what is an interactive video? Traditional passive video only allows viewers to move between pause and stop and play the content. However, interactive videos encourage interaction during the viewing experience. This can take shape in the form of storylines that branch (like the video games you were raised with) as well as shoppable product overlays, informative hotspots, and many more.
for a long period, interactive video was an option only for those who were willing to put in the time and lots of development dollars in order to achieve it. It is now possible to transform any video into an immersive experience. The best part? Our team takes care of technology - and provides 24/7 assistance - to help you take your videos up to the next level.
How to make an interactive video using just 5 steps
If you're ready to dive into the water on your own, take a gander at the steps below.
Step 1: Decide on the type of video experience you want to create
There are tons of diverse applications to make interactive videos, but these are some that are the most popular
Videos for eCommerce Interactive videos make it simple to transform any video into an online shopping experience. It is possible to include clickable elements in your video content that will take viewers straight to product pages -- or even adding items directly to their shopping carts while watching.
Storyline video with branching: This endearingly popular video format lets viewers to pick from pre-determined pathways based on their taste and needs, which leads viewers through an individualized watching experience that's customized to suit their needs.
video training and eLearning because interactive video lets you easily include checkspoints as well as layered elements into the video itself, it's beloved by educators and HR professionals alike. It is possible to embed checkpoints in your video for ensuring that the viewers are fully engaged and remembering the content, and also include additional content that viewers can watch on their own time.
Step 2: Decide which interactive elements you'll want to add
After you've chosen your viewer experience, we offer an extensive set of options that can be used to make your video completely interactive. Here are a few features that you could use to create your experience interactive:
Hotspots:A hotspot is a button or element that can be clicked on in the video which can take you to other actions (think adding-to-cart, learning more or learn more, etc.) after being selected by the viewers.
Time triggers:A time trigger lets the designer start an element in the video from a particular point without viewer action, such as jumping to various points in the video, opening overlays and much more.
Overlays Overlays are exactly what it says the element can be displayed on top of your video to provide more insights, images, calls-to-action, other videos as well as a lot more.
branchingBranching lets the viewer "choose their own experience" while watching through crucial frames within the video by skipping parts that loop, and creating an interactive experience.
Announcing interactive videos
from shoppable video to immersive team training -Interactive video lets your audience control their viewing experience, all while boosting engagement, sales, and the insights of your users. Learn more
Step 3: Make or obtain the video's contents
The first thing to mention is that there's a good thing. You don't need to make content specifically to be interactive to work in the same way. You are able to revitalize or reuse materials by adding interactive elements into any type of video. If you're creating fresh content, you should know certain things to think about.
Storyboard, storyboard the storyboardEspecially if you're planning an elaborate interactive film (like a branching storyline) We recommend spending to the stage prior to production to determine exactly how many storylines that you'll pursue.
When planning, remember that too many options may be too much of an advantage. "The easiest, most clean experience is the one that will gain the most interaction," says Jack. "Opt for two options in the middle of every branch." Simple and clear can help viewers move through your content and help make the production process much easier.
Keep your shots longer than normal for any video featuring overlays or hotspots it's a good idea to delay your shots a bit longer than the normal. This allows viewers to see any message on screen or take the action you'd like them to perform.
Consider your framing according to the shape of your overlays or hotspots You may want to think about what position the subject of your video sits within the frame. If a large overlay is planned to unfurl to the left of the screen frame your subject further to the right , making the post-production process effortless. "This helps you to ensure that the overlays don't clash with the person or the objects that are in your frame" Adds Jack.
"The benefit of using interactive media is the range of things you can accomplish such as shoppable videos to overlays to analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Choose your distribution strategy
Congrats, you have an interactivity video! What is the best place for to make it live? Interactive videos must be uploaded to a website or page in order to operate at their full potential. This means that you'll need to leverage marketing channels like email and social media to get users to an immersive experience.
We suggest creating GIFs or short looping video assets that showcase the interactivity capabilities in your film. "Show viewers that your video has an interactive element from the very start," notes Jack. "Not many people even know the ability to interact with a video. That's why we want to share with people, even on promotional photos."
5. Review your accomplishments
The idea for your video has been conceived, added your chosen interactive elements, and unleashed it upon the world. But... what is the way people engaging with it? 's reporting and analytics go beyond the standard metrics for video to reveal super granular insights. You can see how and when viewers clicked on different overlays or hotspots, look up your metrics for shopping and more. Better insights = better learnings and better video for you and your viewers.