How do you design an engaging About page with just four steps
A well-designed About page will help potential clients become acquainted with (and attract to) the brand you represent along with you. Make an About page by following these four steps.
In the case of an individual Creator or creator You ownyour logo.
Particularly if you run the business of a coach, education or lifestyle business. Your individual style, knowledge and distinctive outlook are all aspects that set you apart from your competition.
This is why the About page is among the most crucial pages on your site. This page is where you show off your story and inform potential customers and clients of your business.
These are the steps to making the perfect About page to help your company shine. There are examples from real life About pages that can make you feel inspired.
Tip #1: Tell your tale
Instead of creating the About page which is similar to the cover page for an application to work You should create your own narrative. It's more unique and genuine than a listing of your achievements. over 86% of those who have surveyed mention authenticity as an important factor when they decide what brand they'd like choose and which brands they'd rather support.
If you're not jumping with joy over the idea of writing about yourself, it's no problem.
A writer and freelance coach Kaleigh Moore describes :
"Writing about-page copy is one of the issues that many have to deal with due to the following reasons:
It's disgusting and strange to share your personal story about you.
It is sometimes difficult to know what constitutes excessive (or too little) information.
It is not a good decision to cause people to feel uncomfortable or turn people off through giving out too much details."
Your story does nothave to be an extensive dive into the darkest recesses of your personal life.
Define your path to the present moment: (Virtually) standing in the front of your reader. to introduce yourself and your business and ask them to look around for further. What were the steps you followed to arrive here?
In this instance, Kaleigh's About page details the services she offers and her background of her career as a journalist and eCommerce expert.
If readers want to learn more about Kaleigh she's a captivating character and they can go through the entire version of the story by clicking"Read More" or click on the "Read More" hyperlink . If you don't have the information they're seeking within the initial couple of paragraphs.
The About page of your website can be a great place to present the vision of your company a.k.a. "the "why" of your company. What is the reason you get up every day and start doing what you do?
As per the famous writer and motivational speaker Simon Sinek , Simon Sinek "why" could be defined as "a motive, cause or a conviction. One of the main reasons why that company exists".
Sinek emphasizes his focus on "why" as the central aspect of any company's success within the "how" as well as"what "what" as well. This is also known as"the Golden Circle.
To figure out"the "why," ask yourself:
Why did you decide to create your own company?
What is it that is most exciting when you work on a customer's concern?
Once you've identified the "why," everything else will fall into place. If you are able to reveal your "why" to everyone else, it'll be a hit with those that are curious.
Tip #2: Engage your audience
It is true that the About Me page is about who you are. It doesn't mean that it's exclusivelyabout your persona.
56% of clients remain loyal to companies that "get what they're saying".
99percent of consumers choose brands that are aligned with their beliefs.
Remember this when you write your About page to make your About page look as an exchange instead of an unstructured monologue. The technique also gives the feeling of being more at ease when you disclose the details of your life.
As an example, the professional coach in public speaking Maria Marquis uses her About page to offer her clients the assistance they need in achieving the goals they set for themselves.
Maria is aware that clients are looking for a partner as well as an advocate. The profile she has created reflects this. The profile includes an link to her LinkedIn profile, so that users can find out more information regarding her.
Like the business advisor Minessa Konecky uses her own personal experience of obtaining the "hustle-free" lifestyle, in order to impart her experience and thoughts to the visitors to this site.
Minessa's readers are business owners seeking to improve their business' development and to not be overwhelmed. By reading her articles it is evident that she is aware of the difficulties her clients are faced and has the tools to assist her clients overcome it.
Maria and Minessa are also in a position to engage with their viewers in the method of writing that is conversational. Writing as you (and your customers) speak makes them more likely to become more connected to the people you serve.
This is because it's our nature to trust things like us far more easily than those which are similar to us. If your copywriting is written in your audience's language it's easier to connect to and establish trust than using words that aren't easily understood by the target audience.
It is the same with About. The majority of About webpages are composed using one-person, using "I" declarations rather than making use of an alternative third person. In some cases, it's formal, and appears more like more of a press release, rather than a request to establish relationships.
What do you think it will look like at what's happening in the real world? Read the final lines of the author, entrepreneur, and social charitable philanthropist Marie Forleo's profile on herself :
Marie writes in in the first person. It appears as if she's writing to the acquaintance, not as an uninitiated customer or total online stranger. Although it may appear to be not enoughpersonal for some readers, her writing style is exactly to her brand.
Utilizing your customers' words in the telling of your story can increase the impact of your story using social proof.
Tip #3: Always remember to include reviews from your customers
Social proof can be an effective method
There is one issue: about a third of customers believe that they're able to believe in the brands they purchase with...
... But, 70% of customers believe that reviewing and feedback makes the business seem more credible.
Across industries, potential buyers who view user-generated content like reviews or testimonials are converted by 161% more frequently than those who don't.
It is essential to collect customer testimonials. This is especially important for coaches and consultant. In this type of position, your perception of your business is formed upon your actions and the manner in which you help the clients you serve.
Coach and entrepreneur for startups on the internet Shalena D.I.V.A. shares client testimonials via her About page :
Reviews of Sherica's show the benefits of working with Shalena whether publishing bestsellers, or creating the creation of a line of products.
When you share your clients their results and feedback they can see "This could be me".
We've now covered the principal verbal elements that make up the About page, we'll take a look at the images.
TIP #4: Add pictures on top of CTAs. CTA
The first thing to do is think about getting a professional headshot like this one by John D. Saunders his website :
"People buy from individuals" is a classic marketing phrase with a good justification. Photos of people, particularly those featuring faces boost trust and enhance the impression that people get of a business, which can increase conversion.
If you're reluctant to show your face due to reasons of privacy, you may add visual elements to reflect your personality such as photos of your pet or where you would like to go on vacation.
It is possible to incorporate an infographic to tell the story of your organization. Similar to the ones you see found on Preting Consulting on their About Us page. Preting uses graphic information to showcase "its capabilities, customers as well as certifications, and other information on the business".
If your offerings include videos or face-to-face calls It is important to include your name and your business's details. Be concise and short: 68% of individuals would watch a film until the end of it when it's less than 60 seconds.
On the other hand, when it comes to in the UX (UX) part of the equation, you should be sure to use headers so that your About page easy to use, so users are able to find the information they're looking for.
Another important aspect of an About page is to include a clear message to do something.
The About page on your website will encourage users to take action, whether that's joining your mailing list, getting in touch with you, or even making a purchase. Make it easy for visitors to get further with a call-to-action (CTA).
The CTA will inform the user about what they should follow, for instance download an ebook, or signing up for an online trial at free. For instance, Marie Forleo encourages her readers to join her mailing list by email:
Kaleigh Moore asks her followers to contact her
Coaching for business and the mental state Becky Mollenkamp provides a masterclass for free cost to help you get leads:
Whatever CTA you choose, make sure that you only have one. Because of the phenomenon of "choice paralysis" providing people with a range of choices makes them less likely to pick the most appropriate choice. You must stick to one, crucial CTA which your customers are more likely to follow the information.
With these suggestions and tricks, you've got everything implemented, you're ready to design a striking About page. Keep reading to discover what it takes to design a beautiful About page.
How can you include an About page for your website?
(Don't you have an account? Login to get a 14-day trial to take part in the excitement.)
Then, go toward the Editor . Click on the dropdown menu in the upper left corner. Select "New webpage".
Use the plus sign to create a new section. Choose "Bio" as the section type. If you've created a Bio it's possible to incorporate it on a variety of pages on your website without having to write your content on each page. Simply add a bio section on the page where you want your bio to appear on.
It's possible to include your headline, picture along with your own text to the page titled "About. You can also link your accounts on social media sites.
In"Design," or the "Design" option beneath "Design," you are in a position to modify the style, color scheme and background image for your About page.
After you're happy with the About page, click "Publish" on the top right-hand corner.
Then the About page for your site will be active on your site. The process is easy enough.
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Create an About page to reflect your personal style
On the last day, your About page needs to concentrate on connecting and establishing relationships with your audience.
If you are looking to simplify the information on your About page, adhere to these guidelines to design your personal About page that's really impressive.
Write your story in your personal words. Your personal background provides you with the unique perspective you would like to share this with those who will read your personal story.
Interact with your audience through an engaging conversation, not a lengthy monologue. The audience will notice that you are able to understand them and aid to achieve the objectives they've set for themselves.
Use testimonials from clients to increase credibility and aid future clients understand the advantages they will enjoy.
Make a website that is memorable with pictures and videos. Add a call to action to make it easier for your visitors to go elsewhere.
Design your About page that's just as distinctive and captivating as you are.
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