How does this director of creative create the most memorable marketing content

As per Alex Wilson, Executive Creative Director at Amplify The process of creating marketing content is just like making any other type of content: it's all about trying to grab (and maintaining) people's attention. "You have the ability to educate the public through entertaining content," adds Alex. "I find that most people do not mind being advertised or marketed to so long as they're enjoying it."

Amplify is a top creative business that is specialized in marketing that is experiential producing large-scale, multi-faceted occasions and experiences that are marketed to major brands such as Playstation, Netflix, Levi's and many others. "We are able to bring our creativity to life on all platforms," says Alex. "Historically we've been described as a more brand experience agency, however content was always at the heart of what we did."

We were able to sit down with Alex to discuss the process of his creativity as well as his views on the current market landscape. Discover what Alex said in our conversation as well as watch the interview video below.

Which is you North Star when it comes to making video?

"Our goal is to entertain and inform. It's one of the major advantages video media offers. You can do that with a captive viewership. When we meet with someone and asks us to make use of the technology for a particular thing, we think of that time as one scene or canvas within a wider story."

How do you make sure your product is of the highest quality? How can you ensure that you're on the right path?

"Audience, always. Anyone we're talking with is crucial. Are you speaking to them in the ways they'd like to be spoken to in the way they'd prefer to be talked to? It is important to begin with the audience and what you are able to do best in speaking to them. You should also give them value. Do not interrupt the event however, you should enhance the experience."

What do you know about what type of content is appropriate for your particular client?

"Whether you're searching for an immersive TV show or are looking to find the most popular individual who's a huge fan of a specific show available on Netflix, whether it's building the world of a smartphone and changing the form of the retail market to become, or launching the newest shoe, the latest game. Every action we take begins with the user and then it's the idea of how we can apply that idea via a range of channels.

We do not always want to achieve a certain result. Clients and our briefs typically are not able to do this in mind, which is where compromise, collaboration and co-creation originates. is allowing you to find the ideal solution regardless of the way they initially thought it was initially."

How can you assess the efficacy of your efforts?

"For Us, it's about "Did we tell the truth regarding that story to the target audience we wanted it to be for What do you think? This is the sole thing we have to be aware of. We work with a wide range of subcultures, cultures and. There is a fantastic department of strategic planning which focuses on cultural. As an agency, always been close to it.

We attempt to partner with each person instead of broadcasting at them. We ask them to assist us in creating the content and experiences, in order so that they enjoy them as well as their followers. There's no definitive answer to the definition of success, however if we created content in a way which was embraced by users, it's a huge win for us."

What's the best piece of advice you've received?

"My chief director of creative, Jeavon Smith, said I was advised to "Ignore the sound.' I'm of the opinion that not ignoring the sound is extremely beneficial in a lot of contexts. It lets you concentrate upon your goals and what the other participants will be doing with your job and allows you to work with a sense of unity because there's plenty of noise that goes on."

What do you intend to use it to do ?

"Lots of individuals working at the studio, as well as agencies use this technique in a variety of ways. Inspiring is certainly one of the most well-known. Finding new talents is an extremely valuable one to us. For internal use the way we talk about our work in the last as a collection of our work. If we want to trace the source of the work we've done in this article, or how can we capture this in some way which allows us to go back to this information."

This post was posted on here