How is CRO different from SaaS? (Interview with Growth Expert Frederic Linfjard) -
How is conversion rate optimization in SaaS and other software different from conventional A/B testing in Ecommerce?
Is it all about getting consumers to click"buy" or click the "buy" option (like it's in Ecommerce)? Or is there more to it?
I sat down with Growth expert (and current director at Growth at Planday) Frederic Linfjard and wanted to know what he thinks about these questions.
As you'll hear, CRO in SaaS is much more than "red button and. blue button."
Here are a few quotes from our conversion:
"Conversion rate optimization doesn't mean either the red or blue button. It's all about increasing the worth of the customer's life."
"Traffic Traffic, the traffic" are what software companies concentrate on. They stop their testing following the purchase or sign-up for a trial. In the end, they aren't able to tell whether they are churning out over the course of a month, or do they really stay?
"You could increase profits by the same amount with the same traffic, just by working to keep people for to stay for a longer period of time. There are many who miss this chance in companies that make software. ."
This is the complete record:
