How to Build a Personal
Seth Godin is a branding expert who is known all across the globe for his brilliant ideas. Through books such as Purple Cow and Linchpin Seth Godin has made himself an authority in both personal and professional branding.
As an expert in branding, Seth made an intentional decision when it comes to his look. He is a fan of bright colored glasses at all times. When you look at an internet picture of a bald man with glasses that have the color of fuchsia or yellow You're probably looking at Seth.
Seth's glasses may seem something uninspiring to begin an article on personal branding. They became an essential component of his remarkable personal image.
When it comes to developing personal branding, a lot of us know the good that could be derived from it. People with strong personal brand names and get job opportunities, consulting gigs as well as sponsorship agreements, and a whole lot more.
Personal branding, however, can be intimidating, particularly when you look at people who appear to have greater things going on than you do.
In this piece we'll talk about the best ways to create your personal brand. No matter who you are and what you want to achieve, chances are a personal brand can help you get there. Learn how to create your own.
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Some examples of amazing personal brand names
How to build an online brand for yourself
Building your personal brand in the workplace
What exactly is a person's brand?
A personal brand is - quite simply - how other individuals perceive the person you are. Building a brand for yourself is an intentional method of doing all you can to affect the way others view your image. One thing we do as humans is make judgements on people , for better or for worse. If we build a strong personal brand, we are able to limit the kind of judgments people make about our character. In the age of LinkedIn as well as other social networks, more and more people are presenting this version of ourselves on the internet area.
The majority of us think of personal branding as connected to careers this is fine. A career-focused personal brand is how people view you with regard to your professional career.
Personal examples of fantastic brands
- Adriene Mishler is the founder of the YouTube channel Yoga with Adriene (10more than a million subscribers), Adriene has built an incredible personal business around Yoga and well-being.
- Oprah - "You get the car... you get an automobile ..." The personal brand of Oprah is a powerhouse, from her show to books and magazines that we associate Oprah as a source of ideas infused with human.
- Jay Shetty - Former Monk turned an expert in the workplace and motivational speaking, Jay has built a personal brand around the principles he learned from his spiritual journey.
How to create your personal brand
1. Find your voice
It's simple to compare yourself to others. It's easy to pop on to LinkedIn and see the executives as well as career influencers who appear to be in a good place and have a higher level of accomplishment than the average person.
Maybe you get hit with Imposter Syndrome "What can I give?" Perhaps you're uncomfortable, "That's not for me. "
Really, that's okay. The word authenticity gets thrown around a lot, but your personal brand should - at the very least - be authentic. It should be a reflection of you as a person as a person, the person you truly are. (It does not have to reflect everything you're. It's okay to keep something you want to keep for your own personal use. )
That's why the initial step to personal branding is to figure out what you believe to be true and how you want to present yourself. For the majority of us, it's the case for a professional branding. So whether you're trying to get jobs, clients investors, customers or clients and investors, showing the best side of us that increases our likelihood of being successful is sensible.
Similar to how you'd complete an online dating profile with the best possible dateable image of yourself Your personal brand within the workplace should reflect an expression of your highest professional self.
2. Choose your niche
Oprah is, in fact, one of the biggest personal brands around the globe. Would you employ Oprah to do your taxes? Do you want to hire Gary Vee to teach you meditation? Would you consider hiring Tony Robbins to create Facebook ads on behalf of you?
Chances are, the answer to each of these is a resounding "no. "
And it teaches us something about personal branding. Personal brands are a niche and a space. They speak to a certain kind of person who has a certain type of problem.
Politicians have very different individual brands than rockstars, but both have them.
If you're creating an individual brand for yourself It's important to ask yourself "Who will it be intended for? "
Who do you want your personal brand to draw? It is possible to create a persona.
If your brand's purpose is meant to get you an employment opportunity, you'll want to draw employers' attention. When you're an owner, and you're seeking customers, your personal branding must convince potential clients that you're the ideal candidate to aid them.
Pick a specific niche you'd like to be within.
3. Pick an appropriate platform
When we think of personal branding, most people think of it in connection with a platform.
Yes, your branding isn't limited to social media. Perhaps you're the one at work that everyone is talking to about wellness at work and health - but they have never met you on Facebook.
This is a form of personal brand.
However, the majority of people utilize technology and social media to build and strengthen their individual brand.
The power of social media is the fact that it grants you leverage. There's no limit to how much your company's brand could expand.
If you are the most well-known person at your company for tax-related issues You could be rewarded with assurance of job security as well as a pay raise. If you are the most well-known tax-related person on LinkedIn it is possible to create your own tax-related business and offer tax advice.
The difference isn't really about what you're talking about so the main difference is in size. Platforms like Facebook and Twitter have allowed us to build personal brands at the scale of our needs.
Here are some of the possible platforms to search for:
LinkedIn is where to look for everything career-related as it's known as a professional network for a reason. LinkedIn offers thousands of career and business-minded individuals seeking their next position or investment or client.
Here are some examples of the kinds of people who are building great personal brands on LinkedIn:
- Coaches
- CEOs
- Employers
- Marketers
- Thought of leaders
- Investors
Meta
Meta kind of covers two of the most popular social media platforms, Facebook and Instagram. However, they're both owned by the same firm and much of the back-end stuff works the same.
Both of these platforms have a lot of good things to offer designers. If you're a brand inspired by something you create visually, such as potting plans, painting, or designing graphics then these are the right platforms.
Also, Facebook and Instagram can perform well for individuals who share ideas and life tips, such as motivational speakers or coaches.
Both of them are heavily image-based. However, they've done a deep push into video. The algorithm is rewarding increasing amounts of native video these days. Therefore, if you're planning to create videos, this could be an ideal choice.
They do have some limitations. Facebook isn't a great place for groups to expand, and its organic reach really does not make sense. You pay for reach your own followers.
Both platforms are suitable with different kinds of personal brands.
Here are some personal brands that do well in Meta:
- Fashion
- Fitness
- Motivational speeches
- Career influencers
- Wellness
YouTube
YouTube can be a fantastic platform to create a variety of personal brands. With its built-in search engine posting YouTube videos now can yield dividends for years to come - especially if you're in a niche that's been well-planned.
Below are some interesting personal brands that are being created through YouTube:
- Teachers
- Entertainers
- Storytellers
- Explorers
Tiktok
If you're under 20 You probably already know that TikTok has been in existence for quite a long time. If you're older, you might think it's something completely fresh.
There's no doubt that TikTok is powerful, and we are seeing creators transform from zero to million in just a brief amount of time.
The artist JVKE started releasing songs on TikTok in the midst of the pandemic, and blew up, today his latest song Golden Hour is playing on every radio station.
Here are some of the great personal brands being built on TikTok:
- Musicians
- Fashion influencers
- Makeup
- Performers
- Thought Leaders
- Cat videos
Your social network
One of the things we are awestruck by is the fact that more and greater creators are leaving the mainstream platforms and building their own platforms.
Through the new platforms for creator economy You have control of your voice and branding. You don't belong to them.
We're extremely proud of what we've built at Mighty. With our cultural software platform, you can build the equivalent of your own social media network that brings communities, content, courses and even commerce.
4. Make your profiles
If you have decided on the platform you'd like to be active on, you can make your profile. The personal brand you choose to use, the positioning, and the way you present yourself, all of it influences how people view the person you are.
Do not forget that a personal brand is composed of many things. You should put the best foot forward in the things that you can control. In the case of the profile page of your LinkedIn page, you are able to manage your description, quality of your photo as well as your search terms, and even your testimonials You can even ask those whom you've worked with in your past to remove an endorsement.
Create a personal brand that is in line with the demographic you're trying to reach and - just as we mentioned in the intro It's true to what feels authentic for the person you are.
5. Start talking
Every thought leader or influential person you've met throughout your lifetime has accomplished one aspect... they started writing.
In the end of the day, your personal brand doesn't require perfection in order to begin. Or, in the phrase of Zig Ziglar, "You don't have to be great in order to start. But you have to begin to make the effort to become amazing. "
Being able to build a strong personal brand eventually all it takes is taking a leap and working out the details as you go. If you're building your brand online, it takes patience and time to determine what is popular with people, how to understand the algorithms and then how to craft articles that are a draw for likes and followers.
If you want to master your personal branding, don't wait until you've got everything done. Begin talking about it about it and learn as you move along!
6. Stay consistent
Building a great personal brand requires consistency. When you've chosen the subject you're talking about, or your subject it's important to keep your chosen topic fairly regularly. This lets those who follow you know exactly what they'll get as they watch you.
If someone follows you for your awesome yoga tips, and your account gets filled with rants, politics, local news, and all other than yoga, they will probably cease following.
The other part of consistency is even more important. Be consistent. Keep going. A lot of people plan to create a strong personal brandbut drop off after a few weeks after a few weeks of doing.
People who are able to go above and beyond in personal branding are those who have long-lasting, steady image that is translated into job offers, clients, and other great things.
7. Create your own network
Last but most definitely not last, consider networking as a part of developing your own personal image. Meet others in your area. Spend time getting to know each other. Promote the work of those who have content that provides the audience with value.
Building a great personal brand works better in the context of being part of the community.
Personal branding in the workplace
The majority of this post was devoted to building your brand online, but all same principles apply to creating your own personal brand on the job.
- Find your voice. Figure out what you want to talk about.
- Pick your area of interest. Become recognized as a result of some thing.
- Select your chosen choice of platform. It could be social media, your company is likely active on LinkedIn. You could also look at your company's magazine, email and even having regular gatherings in the breakroom.
- Make the profile of your choice. Decide how you want to present yourself , and create your profile.
- Get talking. Don't wait till you have everything worked out.
- Be consistent. Be recognized as someone who really cares about one thing (workplace well-being, healthy work/life equilibrium, productivity, etc. )
- Create your own network. Meet employees from all over the world and represent your company in the global community.
Conclusion
This article should have offered you an excellent idea of how to construct an individual brand. At the end of the day, creating a personal brand doesn't require a lot of effort. However, it requires the determination of who you wish to be, and then putting yourself out there.
And if you want to build your own social space, come build with Mighty. Our software for culture lets you combine the world of community, education and even commerce. With Spaces that can be customized, you can add in activities like live events live streaming, member profiles as well as discussion boards and messaging and chat. This is the ideal place to expand and build your own personal brand.