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How to Create a Loyalty Program with WordPress (7 Strategies)

Jul 8, 2023

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One of the easiest methods to increase your customers' retention rates is to create the loyalty program. It can however be lengthy. Plus, if you're not technologically proficient, you might not know where to begin.

It's easy to create a loyalty program with WordPress. You can set up various levels of program and set up the points-based system and offer special deals to the most valuable customers, and more.

In this blog, we'll take a closer study of loyalty programs, and discuss the tools you'll need for creating one. In the next post, we'll look at seven methods to develop an incentive program that works with WordPress. Let's get rolling!

An introduction to loyalty programs

  • New members are rewarded for signing up to an account
  • Rewards members who renew an existing membership
  • Offer perks to students who successfully complete the course or who earn more than the threshold.
  • Reward past customers who return to make a purchase

It's the kind of thing.

In regard to the last method, one popular approach involves allowing shoppers to collect points with each purchase.

Rewards may include a variety of things. It could include free items or early access to sales and coupons that are exclusive and badges, points and anything else you can think up.

When you boil it down, rewarding visitors gives them incentives to purchase, renew an account and/or join.

Also, loyalty programs can be profitable.

In this case, for example, you could develop fun contests or games in order to offer customers the opportunity to collect more points. In this way, you will be able to distinguish your business from rivals.

But not only that, rewarding loyal shoppers shows the importance of customer support. This is a fantastic method to thank them and express your gratitude. This means that you'll have the ability to keep strong relationships with your customers.

What tools are required to Create a Loyalty Program

Before you start for your first time, we have some basic instruments you can employ to set up your loyalty programme quickly and easily.

WordPress

WordPress is an open source content management system (CMS) perfect to publish and create media.

Because it's simple to use, it also is the most popular CMS worldwide. So you can easily install WordPress yourself without cost.

After you've had WordPress installed, you can utilize it to develop your own business-related website (and a loyalty program). Because WordPress is super flexible allows you to include blogs posts, landing pages, digital images, files, coupons, and a bunch more.

When you've installed WordPress it is possible to use plugins to expand the capabilities of your site.

is pretty much the gold method of establishing and running the loyalty program using WordPress. It's simple and fast.

MyCred

MyCred is a gamification plugin that integrates seamlessly with . It allows you to build loyalty programs based on points, which are certain to be entertaining and engaging for the audience.

How to Create a Loyalty Program using WordPress (7 Strategies)

Once you've got all the tools you need, let's take a look at 7 simple (but powerful) strategies to create your own customer loyalty programs with WordPress!

1. Create Program Levels

A great way to create your loyalty program is with different higher levels. This is known as a tiered loyalty program.

There's no reason to be surprised that tiered loyalty plans have become so well-known, as they have an 1.8-times more ROI (ROI). Additionally, they allow you know and classify the most valued customers.

Programs that are tied also offer benefits of creating an atmosphere of fear, which may encourage clients to take on the top level.

Still, it's a good option to make your programme accessible to everyone (at least under the surface). This way, those that can't afford to spend too much can still join.

Fortunately, with you can build this kind of loyalty scheme with ease. For the beginning it is necessary to create various membership options.

This way, users are able to upgrade and lower their program's levels. It also makes it easy for users to evaluate the different tiers and benefits.

For example, customers in your highest program tier might receive more discounts or be gifted more complimentary products. It's also a good option to set up rules that restrict access to content on your website:

This is a useful feature If you are planning to offer exclusive content to your customers such as articles, webinars or classes.

2. Create a Points System

The establishment of a points system allows customers to earn recognition and be rewarded in exchange for their hard work. Although points are a great option, you might be able to reward members with rank badges, badges and many more.

One reason it's so efficient is due to the fact that it will make your program more engaging and enjoyable. You can, for instance, make leader boards that members can display the number of points they've collected.

Additionally, there are a variety of different actions that can lead to points winning through your website. As an example, you could give points if you create a new account or if an existing one is renewed.

3. Begin a Referral Program

Additionally, it allows the establishment of strong and long-lasting relationships with your members. To get started with this referral scheme, you'll have to sign up with a service like Easy Affiliate:

Once it's installed, you can use Easy Affiliate to generate referral hyperlinks for your customers. So, they'll share their custom affiliate URL with their referrals as well as monitor who makes a purchase or joins your affiliate program.

You can then pay members a commission or a flat rate per successful referral

If you're rewarded members in other ways then you could change the value at "0". You can, for instance, give members coupons, premium content, or loyalty points.

4. Incorporate Webinars into Your Program

Although you could reward your customers with monetary rewards and offers, it is possible to give them something completely unique. For instance, you might set up a tiered loyalty program where your top customers can access premium material.

If this is the case, webinars are one of the most engaging forms of content that you can provide. The format gives you an opportunity to instruct and motivate your viewers. In addition, the interaction with your audience of webinars also enables the creation of more intimate bonds with your audience.

Additionally, it's a super adaptable strategy. Because you choose the time, date, and other details it's possible to choose the one that is the most effective for you. In the case of a social media influencer working a 9-5, you might prefer an interactive Q&A on the weekend.

On the other hand If you're a leader in your field, you might want to organize conferences too. This is where you can record your videos so that they're available at any time of all hours of the day. This will make it easier for your customers.

5. Create a Members-Only Podcast

Podcasts have grown rapidly in recent times. As an example the number of people who watched a podcast by 2021. Furthermore, this number is predicted to grow to 100 million by 2024.

So, a podcast could be a great addition to your loyalty program. You can set it to ensure that only your most loyal customers can unlock exclusive audio-based content.

This plugin is free that enables you to automate all subscriber management processes and create a thriving community. For example, you can create a loyalty program that will ensure that, when customers sign in, they'll immediately join your show as private subscribers.

6. Provide VIP Deals

Rewards that aren't monetary can be extremely effective, but you might prefer offering financial incentives to encourage your customers to sign up for your loyalty program. If paying out the commissions isn't an option for your company You can still provide exclusive VIP offers:

To keep your members engaged, you can dole out discounts when they earn a certain amount of points. Alternatively, you can award customers when they progress to the next tier of your program.

7. Create an online Resource Library

A resource library can be a fantastic method of organizing and storing tons of materials for your users. If the content you have is easy to find, access, and access, you will have a a stellar user experience (UX).

You might want to compile digital materials such as webinar recordings, eBooks blogs, recipe posts, recipes and checklists, guidebooks, and more. In this way, when your clients log in to their account, it's quick and easy to link with the resources you have:

In order to begin for your first step, you'll have to set up a custom website using WordPress. It will serve as the central point for loyal program participants, and will contain all of the necessary information.

Conclusion

Here's a brief overview of how to create a loyalty program for your clients using WordPress:

  1. Install a points-based system with MyCred.
  2. Start a referral program with the Easy Affiliate.
  3. Add webinars to your program.
  4. Create a members-only podcast.
  5. Offer VIP deals.
  6. Create a resource library.

Do you have any questions about how to create a loyalty program with WordPress? Let us know by commenting below!