Creative tips and tricks

How To Create A Promo Video For Your Online Course

Jun 13, 2024

A marketing strategy which is most suitable for your course is dependent on the content of your course and also the intended audience but no matter who you're seeking to get into the course, there's a fact that will help your marketing campaign, and that's video marketing. Marketing via video is among the most efficient methods to connect and interact with online users.

If you are new to video production, it might seem impossible, but don't worry! With the right tools and a bit of direction it is possible to create videos that are accurate to your plan and grab people's attention. intended audience. Prior to that, let's examine the essence of video marketing and why it's a powerful instrument.

     What is the purpose of video marketing?

Videos are used for video marketing. Videos can be used to promote your business. That's it! It's incredibly easy and successful. Promo videos are extremely effective. promo videos is a kind of video that has been created for advertising a particular special event, service, offering, and specifically, your online classes. Most promo videos are brief (ours average around 15 seconds) and have one main focus in registering students, for example.

The concept of video marketing is not anything new. Video marketing is a thing that has been in use since the beginning of time. The thing that makes the current landscape of marketing different isn't necessarily a breakthrough in technology for video, but it's the use of social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are all social media sites that offer the (relatively) unique means for users to communicate thoughts and stay connected. Since all these social media platforms are accessible in apps that can be downloaded on phones and tablets and tablets, people can use the sites at any time and from any location. This means that your course could be able to establish constant connectivity with the members of the audience you want to reach.

     How has social media impacted the landscape of marketing via video?

In addition to revolutionizing how individuals interact with each other, social media has also changed how you communicate with the audience you want to reach. As opposed to radio or television the social media channel cannot be completely unplugged. Additionally, the number of people that video ads through social media has potential to reach is huge. Think about this:

     Are the benefits that video marketing brings more valuable than the time and effort to create it?

The quick answer is a resounding yes. If you want to know more in a comprehensive approach, let's first look at why your audience's intended target could be a good fit for your videos for marketing:

  • When you produce videos using quality content, you will make a connection which is strong and emotional for students in the class. Videos could highlight aspects of your brand that resonate with your audience, and those watching your videos might think they're familiar with the brand than if they go through the same content in written form. It is essential when your course extends your company's operations.
  • Videos are easier to read than texts. Through providing visuals that viewers can concentrate on the video, you can present your message in a simple way, combining audio and sight, making it more memorable.
  • Video marketing may improve the chance of members to buy whatever is being promoted, meaning people who see videos are more likely enroll in your online class.

While engaging with your intended audience members is certainly the goal behind marketing via video, you need to look at the more technical side of video marketing to determine the best way to achieve the highest level of engagement. There is a way to build a rapport with your viewers in the event that they do not get to experience the material you've made. Here are some strategies that can add value to your advertising campaign to promote your classes to help get your message out to a larger amount of viewers:

  • The majority of people share content they enjoy on social media. video content is a simple way for them to share your message. If you are able to create video marketing content that will benefit your target audience, they'll be enticed to share the content with their families, friends and professional social media. Furthermore, they'll be more likely to sign up for your online course.
  • Because video marketing doesn't require costly equipment or a lot edits, it is able to be used to market your company's image in real time (it's more efficient to make videos than some blog posts!). It's true that you can create a marketing video and post it within just minutes (not hours) meaning that you are able to continually create content for your video marketing that's relevant, informative, and engaging. It's a result that individuals will share on social media platforms and also publish.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

In addition to benefits of video marketing, as we've already discussed in the past, there's another important reason to add videos to your school's promotion strategy is a good idea: relevance.

Since technology has evolved through the years, businesses must keep pace in order to be current in the eyes of their target audience members. Video marketing is only one more step in a long line of technological advances along with marketing tactics. In fact, Cisco predicts that video content will comprise 60% of all Internet consumer traffic in 2017, and Nielsen estimates that 64% of marketing professionals expect that video to be an integral part of their strategies for marketing.

Here are the steps I follow in putting together promotional videos:

First Step: Plan

It's essential to get the goals you're hoping to accomplish prior to investing any time producing the video.

  • Choose the purpose of your movie. What are the actions you would like viewers take when they watch your film? Make a note of it! Be sure to clear your mind before doing further
  • What is the content that you'll require for your video? Include specific pictures or videos you'd like to incorporate.
  • What do you want to include? Offer specific promotional, event details, coupon codes or other calls to take action.

STEP TWO STEP TWO PRODUCE

It's where the majority of people get stuck because of insufficient tech knowledge. In reality, you don't really require tech skills anymore! We make all of the videos we use to promote with our smartphones.

  • Find the ideal location to record the video. Utilize any of our best apps and you'll be able to create an amazing video in just five minutes flat. The most popular five iPhone video games are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Certain are free, while others are free. Many even offer templates, that means you don't have to "design" everything. If you're not tech-savvy you should try Flipagram at first, as it's a simple slideshow.
  • Upload your pictures and text to your application that you prefer. Make sure to only use your own pictures or ones you've got the permission to use. Do not steal images from Google!
  • Want music? Certain apps come with built-in music beds that can create amazing sound effects for your videos. However, keep in mind that the majority of the songs in your iTunes library have copyrights. You could be subject to fines if you embed the music in your video without a permit to use the content. (i.e. the possibility of being sued) (i.e. the music you upload could be blocked as well as your songs could be taken off social media platforms - gaaahhh!) My preferred place to buy sound effects or audio is the Audio Jungle.
  • When you're finished, save the film on your camera roll, or email it directly through the app.

Keep in mind that if your goal is to post your video to Instagram the video must be between 3 to 60 seconds. Remember that people's attention spans are limited... Therefore make sure that your post is shorter.

If you wish for your videos to look stunning across all platforms, make sure to select the square-cut crop. In this way, everyone isn't forced to turn their phone to view the video.

Here's an example of a promo video of my class that I shared to Instagram (about 15 second long):

Course Promo Video Example

STEP 3 3. PROMOTE

  • Post your video on your social media pages and include a couple of words and a hyperlink. Explain to your viewers what they should do. (i.e. increase the impact of your video's call-to action)
  • Upload the video on your YouTube channel, and add it to blog posts, guest posts on blogs of other sites, etc.
  • Include the video in your marketing emails.

Do you have the knowledge to design an advertising video that promotes your online course?

Promo videos are an effective way to boost enrollment in courses. If you utilize the tools that were mentioned earlier, they're easier than you think. Give it a try and watch your engagement in social media skyrocket!

If you have any questions regarding creating a promotional video to promote your online course please leave them in the comment section below. Download My Video Plan Worksheet, which will aid you in the planning of your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that aids female entrepreneurs grow their business and image and brand themselves. To learn how to create video content of high-quality to advertise your business without a lot of money, check out her online course Easy Video Marketing for Small Businesses.

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