Creative tips and tricks

How To Create A Promo Video For Your Online Course

Jun 13, 2024

The marketing strategy that is the best for your course will depend on the course's topic as well as your intended audience but regardless of the person you're seeking to enroll in the course, there's a fact that will help your efforts that video marketing is one of the most efficient ways to interact with online users.

If you are new to videography, it could be daunting however don't be worried! If you have the right equipment and a little direction it is possible to create video that precisely reflect your strategy and draw the attention of your target audience. Let's take a look at what exactly video marketing actually is and how it's become such a valuable tool.

     What is the purpose of video marketing?

Videos are used in video marketing in your marketing. That's it! It's super simple and extremely efficient. It's very simple and extremely efficient. promo video is a type of video created for marketing a specific event, offer or product or, in the event of your the case of an online course. The majority of promo videos are brief (ours typically last around 15 seconds) and are designed with the sole purpose of in attracting fresh students by way of an example.

The concept of video marketing is not something new. Video has been used by the public for quite some time. What makes today's market unique isn't necessarily a new piece of technology in video. It's social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are all social media websites which provide an (relatively) modern means for users to share their thoughts and stay in touch. Since all these social media sites are accessible via apps for tablet and mobile devices and laptops, users are able to access them at any time and from any place. Therefore, your application has the possibility to be connected continuously with those who are your students' target audience.

     What's changed in the world of social media? how do you market via video?

In addition to revolutionizing how people connect with one another social media has altered how you communicate with members of your target audience. connect with. Unlike television or radio it doesn't shut down. In addition, the quantity of users that video advertising on social media have potential to reach is huge. Think about it:

     Does the value video marketing can bring worth the energy it takes to make it?

The simple answer is an unquestionable"yes. To find out the complete answer, let's first consider the reason the reasons why your audience might respond well to the video-based marketing strategies you employ:

  • If you create videos that contain high-quality content, you can actually make an emotional connection with those who are your classes' intended audience. Videos are a great opportunity to show elements of your business that are a hit with your customers as well as viewers who view the videos might feel that they are familiar with your brand more than if they take the information in written format. This is especially important if the course expands your business.
  • Videos are easier to digest more easily than text. With a clear, visual image that people can focus at the video, you can present your message in an easily understandable way that blends audio and sight, making it unforgettable.
  • Video marketing can increase the likelihood of people watching your videos to buy what you're advertising, meaning that those who watch the videos will be more inclined to to enroll into your online class.

If the engagement of targeted audiences is the aim of any video marketing campaign, however, it is also crucial to consider the technical aspect of video marketing in order find methods to get this engagement. In the end, it's impossible to make a lasting impression on the people who don't view the video you've created. There are a few ways video marketing can bring even an additional value to your marketing campaign and get the message across to a larger quantity of individuals:

  • The people love to share things they are interested in on social media. videos are a simple way to allow them to share your message. If you are able to create video content which is useful to the people who watch it, they'll enjoy sharing the videos with their family, friends as well as professional networks. Furthermore, they'll be more likely to register for the online training program.
  • Since video marketing does not need expensive equipment, or lengthy editing. It is also employed to advertise your business at a rapid pace (it's easier to make videos than blogs!). If you're astonished to find that you can produce a marketing video and publish it in a matter of moments (not hours) that permits you to produce videos for marketing that are appealing, pertinent and captivating. This results in content viewers will be happy to have more confidence to publish.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

Beyond the positives of video marketing which we've already discussed the importance of video marketing, there's another motive behind why adding videos in your school's marketing strategies is a great idea: relevance.

As technology has advanced in the past, businesses need to be on top of the latest developments to remain at the top of their target audience they hope to target. Video marketing is just one of the latest developments in the long line of new technologies and methods for marketing. Actually, Cisco predicts that video content will comprise 69% of the Internet consumption by consumers in 2017 and Nielsen anticipates that the figure will be 64%. that experts in marketing expect that video will be an essential element of their marketing strategies.

Here are the steps I follow when putting together promotional videos:

 Step 1: PLAN

It's crucial to develop an idea of what you want to accomplish before spending an hour or so in the process of making your film.

  • Set the goals for the video. What's the goal that you wish your viewers to experience when watching your video? Note it down! It is important to get your head clear before you go further
  • What is the content that you'll require for your video? Make a list of the specific images or videos you'd like in your video.
  • What kind of text are you looking to incorporate? Incorporate specific promotions or event information, coupons codes or a call-to-action.

Step 2: PRODUCE

The majority of people get stuck due to the lack of technical skills. But, you don't need technical expertise any anymore! All of us create our videos for promotion using our smartphones.

  • Select the location you'll create your video. Utilize one of our top applications and you'll be able to create a stunning video in five minutes flat. The most popular iPhone video games are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are completely free, and some are totally free. Many even come with templates, meaning there's no need to "design" all of it. If you're not a tech expert Try Flipagram at first, as it's an easy slideshow.
  • Upload your images along with your message to the application you would like to use. You must use your own pictures or ones that you have permission to use. Don't steal images off of Google!
  • Want music? Certain apps come with built-in music beds that can be used to create incredible sound effects for your videos. But just remember that most of the songs within the iTunes library are protected by copyright. There could be fines if you embed songs within your video, without having an authorization to make use of the footage. (i.e. you could be sued) as well as your audio may be blocked, or the music you upload could be removed from social media - gaaaahhh!) My top choice for buying music or sound effects is the Audio Jungle.
  • When you're done, save the video on the camera roll, or directly upload it through the application.

Keep in mind that when you plan to post your video to Instagram your video should be between 3 to 60 seconds. Remember that attention spans are curtailed... So make sure your videos are shorter.

Also, if you want your video to appear professional on all gadgets, use a square-cut crop. That way, no one is required to flip their phone to watch the video.

Here's an example of a promo video for my course that I uploaded to Instagram (about 15 minutes):

Course Promo Video Example

HTML1 Step 3: MARKET

  • Upload your video to your social media platforms with some simple text and a hyperlink. Let your followers know what you plan to do. (i.e. to reinforce the video's call-to-action)
  • You can include the video on the YouTube page you have created. You could incorporate it into your blog, in guest posts for other sites and guest blog posts.
  • Use the video in your marketing emails.

Are you prepared to design an advertising video to promote your online course?

Promo videos have proven to be an effective method of increasing the amount of people who enroll in courses. Utilizing the applications listed above, they really will appear easier than you expected. Try it out and watch the engagement on your social media increase!

If you have questions concerning creating a video promo for your online course submit them to the comments area below. You can also download my video planning worksheet to aid you in planning your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing company that assists women entrepreneurs expand their businesses as well as their brand and their branding. If you're looking to understand how to create professional-looking videos to market your business without investing money You can enroll in her class, easy video marketing for small Businesses.

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