Creative tips and tricks

How to Create a Video Podcast | Podcasting 101 - Video Podcasting 101

Jul 28, 2022

Nowadays, it's difficult to come across a company who hasn't gotten into the realm of podcasting. Podcasts can be a fantastic way to engage your audience and to drive visitors to your website, however they often fizzle out of practice due to insufficient budget or time.

All you have to begin a podcast is laid out right in front of your eyes but, creating your own show becomes easier.

Based on Edison Research, total podcast listeners grew 37.5 percent from 2017 to 2020. And they're projected to increase in the next decade. Listeners to podcasts aren't just the only thing that is growing. The sheer amount of episodes available to listeners in podcasts has increased dramatically in the past few years. The number has risen to 43 million episode that are available on all platforms at the first day of January, 2021. If you're contemplating the idea of starting your own podcast, the first next step is to find ways to make a mark on the other podcasts.

An easy method to do this is to utilize the audio-video format with your audio-only podcast. In fact, with less than one third of podcasters opting to produce videos along with their audio content. Making an engaging, appealing video-based podcast can be the most effective method of gaining interest from your followers.

Let's take a dive!

What is a Video Podcast?

There are lots of variations of video-based podcasts. These are ordinary podcast, with the format being audio, instead of video. Videos can be recorded live or recorded, and they can be as basic as an "fly up in the sky" video from the recording procedure or use more visual elements such as animated tales or storyboards.

Podcasts with audio and video content. Advantages and disadvantages

When evaluating audio and video podcasts, be sure to take into consideration a myriad of elements that include your podcast's purpose as well as the platform you decide to use. Both audio and video podcasts both have their distinctive advantages and disadvantages.

One of the most significant advantages of audio podcasts is the comfort it gives for listeners. Listeners can access audio podcasts at any time and even listen while doing other activities, such as taking on their daily commute and working out at the fitness center. Video podcasts demand that users completely engage with the information, limiting their popularity relative to audio. However there are times when the hurdle for entry could benefit you as viewers tend to be more engaged due to the fact that they have to be attentive in order to absorb all the content. This is why having an audio podcast ensures that everyone's eyes are on you!

It is true that the process of making video might seem a bit daunting to the novice, but once you have the right tools for creating video podcasts, and an appropriate program, the process is quite easy.

Video podcast software

Video podcast equipment

It is feasible to create an entire video podcast using the laptop. However, there are additional pieces of video recording equipment that can take your video content up to the next step. We have put together a brief video podcast equipment checklist that will help you with the steps of making your video.

Video podcast equipment checklist:

  • High-definition camera with several camerasNumerous podcasts employ a multi-cam strategy for their podcasts that use video, typically recording multiple viewpoints of an interview which takes place within the studio. While it's in no way necessary to utilize multi-cameras, it could give a more interesting and engaging viewing experience for the viewer.
  • External micat the end of the day. Possibly the most important feature in any podcast is sound. For the best quality sound, crystal-clear and clear, the use of the external microphone is strongly recommended. External microphones are fairly easy to set up and improve the listening experience of your guests.

Types of podcasts with video (and some excellent examples)

Interview with  the 'In-Studio'

The interview in the studio takes place in a room that has at least two participants. The studio hosting the podcast interview may be a studio for professional production or, commonly an  DIY house studio.

We'll examine below how they made use of an in-studio video broadcast to get the viewers involved in their own production of content.

Talking heads

The most popular types of video podcasts, particularly because of the increased reliance on electronic communication is the remote interview. Remote interviews involve hosts of podcasts (or hosts) interviewing guests through video conference software. This type of interview could be suitable when hosts and guests have different locations because it lets an interview to take place from the convenience at the privacy of one's at home. As the world has gone ever more remote, these types of podcasts have become increasingly popular. Remote interview podcasts, often allowing hosts to reach out to individuals they may not otherwise converse with can be a blast to see grow over the last few years.

Static image

Videos that contain only one static image are among the most insignificant of the choices. They are typically a simple podcast recorded over a sole image, or even a single image, which often features branding or logos of the organisation or podcast of the organization or podcast that is being discussed. Although videos with static images can help you connect with people who are not familiar with your brand (on Youtube, , and other video platforms) however they don't encourage engagement or attention in the same way as other alternatives listed here. They can nevertheless be an excellent entry point into the realm of storytelling using images.

Footage + audio

A type of podcast which contains spoken language which is then overlayed over visual images , either animated or live. Most often, they feature video footage of conversations between the hosts, with stock footage and animated clips.

Below, we can see how is the StoryCorps podcast uses animation to show how a podcast host conducts an interview with his father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts function similar to talk-shows for a large corporate audience. Take account of accounts management teams team members in sales, customer service teams, etc. As an example, Technical Proof Technical Proofis an ongoing podcast featuring engineers from the sales team . It touches on product updates technological developments, along with tools to aid clients.

Internal video podcasts provide an innovative way to communicate teams through a private and safe channel. If you're searching for innovative ways to communicate the latest information, interact with colleagues from remote locations as well as build community and improve your culture within your organization - an internal podcast is the best alternative for employees.

How do you create the best video-based podcast with a step-by-step tutorial

The steps to start video-based podcasts are simple after you've got your audio and video recording equipment along with the tools and software. In this post we'll provide a five-step process to getting your video-based podcast online and running.

1. Choose the kind of video podcast that you would like to create.

Choosing the format you want your podcast to use boils down to what you're trying to achieve and your target audience that you wish to connect with. However, it is reassuring that no matter what format you select, you can modify the style of your show at any point.

2. Film or create the video that you would like to include.

3. Edit the video to create a distinctive thumbnail.

4. Upload your video.

Uploading your video to an online hosting service is the most important step towards making sure your video is up and available on the web however, it's only the beginning of the process regarding the distribution and promotion of your video.

5. Promote and share your own video.

Video creators who are successful recognize that the road to digital success doesn't finish at the point of. In order to maximize the reach for your blog, content creators must take advantage of social media in order to expand their visibility on a range of channels. Users can easily share their uploaded content across social media sites and also include a free video creation template to launch a new podcast! It is available on this page:

Are you ready to take your skills to the higher step? Take your video podcast live

Lights, camera, podcast!

If you've always dreamed of starting your own podcast, what's keeping you behind? If you have the right resources, skills, and knowledge, and have an idea that you're keen on, creating an incredible video podcast is in your grasp.

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