How to create an effective lead magnet that is no cost

Lead magnets are an awesome method to increase your list of email subscribers. If someone signs up to receive emails from you, you offer the recipient with a complimentary item of content or download document. Consider it an offer to give!
 Another compelling reason to offer this type of free download is to create authority which means you're the authority regarding the subject. Certain lead magnets show your customer how to resolve a issue, only for the potential buyer to understand that they need to indeed hire the creator for assistance.
 
 Let's look at how you can create a free downloadable lead magnet.
 
 Do you prefer to watch rather than reading? No worries! Take a look at the video below and see the process of building it!

Step 1: Pick the lead magnet you want to use.

Begin by thinking about the kind of lead magnet would like to design. Some popular lead magnet options include:

Long form guides or ebook. If you're skilled at writing or have an audience that enjoys content in long forms, these are both great options.

A white paper or report. These can be especially compelling in the event that you've got interesting personal data that you wish to make public or have it gathered from different sources.
 
 Templates or checklists. They don't require as much writing but they do require basic formatting abilities.

Lead magnets for specific industries. For example, meals or recipes are popular choices for makers within the fitness and health space.

For a lead magnet example in this blog post, we'll offer a checklist.

Step 2: Brainstorm your lead magnet topic

After deciding what type of lead magnet you'd like to provide, you'll have select the subject. The topic you choose should be relevant enough to give away your email address, however it shouldn't be so valuable that you could be charging for it. The key is balance!
 
 Consider a topic that would be simple to make and leverages your existing skill set. It also doesn't hurt to run a quick Google check to see if your topic isn't already addressed by an abundance of online articles for free so you're not creating content that needs the use of an email address. If you're covering the same topic again, think of ways to improve your lead magnet's quality and more compelling.
 
 To illustrate our checklist, let's imagine you're an entrepreneur with knowledge that is knowledgeable about outdoors activities. We could offer a checklist of all the equipment that one requires if going on a multi-night backpacking excursion.

Step 3: Conduct the necessary research

Step 4: Write your draft

When you've had your data completed, it's time to start writing. Some people choose to start with an outline while other prefer to write a rough draft out on the sheet of paper. Your process for writing is completely yours to decide, however in the end, you'll need to let your creativity be flowing and modify it afterwards.
 
 To create our checklist for example it's a good idea to start by listing all the possible ideas relevant to backpacking on the page.

Step 5: Edit your lead magnet

Once you've completed your draft, it's time to edit it. Reread it to see if you can find the chance to improve it. You might add new concepts, or perhaps you cut out something that was less relevant. Ideally, you'll have someone else edit the document for you. However, if you're the only one just make sure you modify your document once you've taken some time to let it sit.
 
 For our checklist example Perhaps we'd like to include some fresh ideas or

It should be more thorough. Also, we can add the links to specific recommendations for sporting equipment. This adds greater value since it keeps your reader from spending time on research.

Step 6: Check your work

Once you've got your lead magnet finalized then it's time for proofreading. Here are two helpful tips. First, use a tool like Grammarly to assist you in catching typos and grammatical errors (we employ it as well!). Second, you want to take a moment to read the text aloud to ensure the ideas you have written are presented the manner you would like.
 
 A different suggestion is to proofread before the start of the work day when your brain is refreshed and you've had time to distance yourself from the document.

Step 7: Design your lead magnet

If you choose to use any sort of free lead magnet maker instrument, tool or generator be sure you go over their terms of service and make sure you're in accordance with what they allow.
 
 If you want to create a checklist for your needs one can create a table right within your Google Document itself. After you've formatted it to your liking, click File, and then Download then choose PDF file. Then, you have the file that can be used as a lead magnet!
 
 Keep in mind that since a lead magnet is absolutely free, you do not have to worry about its formatting. The document must be well-polished and easy to read. However, your leads are coming to you for the information and not for the style or layout of your document.

Step 8: Distribute your lead magnet

Offer lead magnets in

Do you want to be your self-employed boss? Begin by creating an email subscriber list. To do this, you require an all-inclusive platform that allows professionals like you to create a business from home.

Take a look at what Kajabi has got to offer before you begin to build your company with a no-cost trial. Begin your free 14-day trial as of now!

  Find more blog posts by type: