How to Create YouTube Channel in 2022 YouTube Channel for 2022. 4-Step Guide

YouTube is one of the most well-known online video service out there. The service is currently second in social media platforms in terms of the amount of users who are active on a monthly basis (behind only Facebook). In fact, around 70% of US internet users of all age groups utilize YouTube.

If you've been thinking about setting up an YouTube channel, this is the best time to do it. Video gear is never more affordable or video editing tools available, cloud storage so cheap and YouTube viewers so interconnected.

Let's take a glance at how you can create a channel on YouTube for your business and begin creating an active following now.

  Why should you create a YouTube channel?  

YouTube is the most suitable platform for anyone who wants to create long-form video content (i.e. over a minute long). When short clips on platforms like TikTok and Instagram are used to pique interest and create awareness, YouTube presents an ideal chance to educate, explain and entertain your audience without limitation on time.

YouTube is also among the more monetizable platforms.

Last but not least, YouTube can be extremely versatile in its use as a tool for marketing. While other social networks are mostly utilized for top of funnel (TOFU) recognition, YouTube can play a important part in mid-level (MOFU) or even the bottom of the funnel (BOFU). This signifies that YouTube videos can prove efficient in reaching potential buyers in the consideration stage (e.g. reviews, unboxings, etc.) and for those looking to purchase (e.g. extensive product reviews ).

  Who should make an YouTube Channel?  

With its focus on longer-form videos, YouTube tends to work most effectively for users with a lot of material to decode:

• Educators. YouTube can become an amazing alternative to (and in some cases, alternative to) schools classes. Organizations such as Khan Academy are producing engaging videos that explain everything from math and history to economics.
• Brands. YouTube can be extremely useful to explain your service or product. Businesses can make use of the platform to publish product descriptions walksthroughs, tutorials, and more. The YouTube channel of Apple is an excellent example.
• Subject matter experts. If you're required to dig in to a particular subject, you can create a 10,000 word essay (that very few people will read) or make a 2-hour YouTube video that will be watched by millions if it's interesting enough.
• Entertainers. If you've ever sat on YouTube (and there's no one who doesn't! ), you know that the platform isn't just about thought leadership and marketing. It is also home to an infinite number of songs, pranks as well as film trailers as well as TV shows and Vlogs.

  How to make a YouTube channel? four easy steps  

Making the YouTube channel is simple do and totally free. You can create a channel as a user or a brand. This latter is managed by a few people from your group. Here's how to get started...

  Step 1: Make an account on Google. Google account  

Since Google owns YouTube the platform, having a Google account is the gateway to any and all activity through the platform. It allows you to upload, share and share YouTube videos.

If you've previously used Gmail, Google Maps, Google Play, or any other Google product before, most likely you have an existing Google account that you are able to sign to.

Otherwise you can create a brand new Google account just takes one minute

1. Visit youtube.com
2. In the top right corner, you can click "Sign in"
3. Proceed to "Create an account"
4. Choose one option "For myself" or "To run my business"
5. Complete your first and last names and your email address of choice (doesn't have to be company-related) as well as a password
6. Verify your email address by using an email verification code, then click "Next"
7. Please enter your birthdate as well as your gender
8. Accept the conditions and terms

  Second step: Make YouTube channels using the Google account you have. Google account  

Setting up a Google account won't create an account on YouTube. YouTube channel.

To set up your channel on YouTube you must follow these instructions:

1. Log in to YouTube by using the details of your Google account
2. Your avatar will appear in the top-right corner of the screen
3. Click "Create a channel"
4. Create a channel name and then click "Create channel"

When you set up an account on YouTube, it is a personal brand account too--you can leave comments or likes while signed in as the channel.

  Step 3: Customize your channel  

After your channel has been created It's now time to personalize the channel and make it yours. To do so, hit "Customize Channel," and you'll see three tabs: "Layout," "Branding" and "Basic details."

  Provide information regarding your channel  

Within the "Basic info" Section, users will be able to edit the name of your channel as well as write a brief description that will be displayed on the "About" tab. It is also possible to include links to your website and social media, and add your email address to the "Contact details" section.

  Upload brand assets  

  Customize your layout  

You can also alter the appearance of your channel's design. You can upload an intro video that is shown to potential customers immediately upon their arrival on your channel, as well as a featured film which will fill the exact space (but only show up for existing users).

You can also break down the page's homepage in diverse sections. This includes famous uploads, previous live streams, playlists, and much more.

  Step 4: Create the videos, make them more efficient and then publish them.  

After you've created and customized the YouTube Channel, you're now ready to upload your first video.

From your channel, click "Upload Videos" and pick "Select the Files." As your video is uploading, you should add descriptions that will make your video more discoverable through YouTube and other search engines.

These are the elements that you are able to customize and should:

• Video title. This is by far the most crucial descriptive element which will convince potential viewers to click on the video. Keep it clear, concise and relevant to the audience you are targeting.
• Video description. The field describes what the video is about. Include the URL of your website as well as social media as and time stamps in case the video is quite long. While the description is limited to 1,000 characters, it's recommended to make it brief, and to include your most crucial information in the first sentence or two ("above the fold") as people are likely to go to your site to view your video, not read lots of words.
• Thumbnail. You can either choose one of the videos or upload a customized image that will help you make your mark among similar videos.

Then, you can add the video to an existing playlist, if it's part of a collection. You can also add the subtitles as well as tags. Publish your video either privately or publicly. There's also an option to schedule publishing your video into the future.

Congrats! Now you are able to create a new channel on YouTube

  It doesn't require many followers on YouTube to make cash  

If you're planning to utilize the YouTube channel you have created to market your learning products, make sure you start by setting up an excellent learning experience for your customers.