How to Design Winning Product Pages to Boost Growth

For most online stores as well as ecommerce websites, your product pages are your sales pages. These pages turn your shoppers from potential buyers into actual customers.

Good product pages help the items appear like, sound, and even look like something that buyers would love to purchase. They make it easier to choose whether or not to make an order.

In this post we'll show you some fantastic examples of design, find out how to design the most effective product pages and learn how a few improvements can increase your sales and revenue.

The goal of pages for products

Your pages for products must offer everything needed to convince buyers to buy through you, and to not go somewhere else.

A good product page can do four things. They:

• Inform Customers who shop online require information that answers their questions and tells them if your product will meet the needs of their customers or resolve their problems.
• DelightCustomers are looking to be thrilled by the promises your product will deliver.
• Relax: Shoppers want to be reassured that they're buying items of the highest quality from a company that is going to treat them well.
• justifies:Shoppers need to be capable of proving the purchase within their mind, or for others in their lives with an opinion.

Let's take a look at how to create product pages and the key elements to delivering a great online shopping experience that result with five-star reviews as well as repeat customers.

12 key elements of an effective product page design

1. Quality product photos of the products

At a brick and mortar store where customers are able to pick products, then read instructions or ingredients, study the labels, then compare it to nearby merchandise. When you have an online store, you need to provide at least as closely as you can to the buying experience in a brick-and-mortar store.

And that begins with high-quality images of your products.

When it comes to clothing, it is best to show people wearing them pictures of various dimensions if you can and appropriate. For other products, take multiple product photos at different angles, and allow shoppers to select various angles.

Marey.com is an online retailer that sells a wide range of water heaters, as well as other technology as well as equipment. The product pages permit potential buyers to view each product from several angles, view it up close, and examine specifications, features, and other product details.

Taking great images takes time and dedication. You need good lighting, an appropriate setting, a plan for what you'll shoot for each item, and a good camera.

2. Write compelling product descriptions

The best descriptions of products don't simply describe specifics and features of the product. They don't simply repeat whatever's on the label.

The most successful descriptions let the consumer experience and feel the advantages of consuming or owning a product. How will it make them feel? How can it help them live their lives more easily or more simple? As the saying goes, it is not necessary to purchase the drill simply because you'd like the drill. You buy a drill because you want the hole.

Focus on the benefits, not the features alone

It's all about benefits, not the features. Benefits refer to outcomes. What will the outcome be for someone who purchases a specific product? That is why your descriptions should focus on your selling point.

For example, 'wrinkle-free' clothing can be a benefit. Why should we be concerned?

Since wrinkle-free clothes look better, so you make an impression when you go on a date, at an interview for a job, events, social gatherings or even at school. Additionally, it reduces the requirement to iron clothes, which saves time and hassle, freeing the time for doing things you enjoy. The simple act of stating "wrinkle-free" as an option and not saying anything further about it, will not be a big hit with most customers.

Please be specific

The product descriptions will also eliminate any doubts. Remember that these pages need be able to support the purchase and provide reassurance to the buyer. The doubts are caused by objections.

What is it that makes potential buyers be reluctant to purchase the item other than the price? Your descriptions need to be able to address any the objections.

Be succinct

What does all this mean? you have to write long description of your product?

Not necessarily. When you do it well it is easy to rewrite your features as benefits, and you can fit lots of convincing information in the same bullet point format.

The Roadie 2 is one of the top pages for a product. The page is packed with info on one page, but the primary advantage is that it's short and simple, and just above the fold, "Makes Tuning Easier & Speedier."

On the next page the page lists features that are technical, but each is accompanied with more information that explains how the technology works. As an example, a feature is "OLED Screen with Built-In User Interface."

Just below the line? "For easy selection of instruments and tunings. The unit is invisible when it's off and illuminates beautifully as you switch on Roadie."

This page does a fantastic job at listing the features and immediately communicating why they matter without wasted space or irrelevant details.

3. Utilize product videos to help allow you to experience items

At their peak, informationmercials often resulted in millions of dollars in sales because of the effectiveness of product demos. Seeing that amazing knife cut through tomatoes after having were watching it cut through a T-bone steak even the bone included just to make you believe that you needed to own the knife.

If your products can be used for demonstration, go beyond photos and insert video clips of your products on your website. It's not as difficult as you might think, but the reward is well worthy of the effort.

4. Incorporate product information that consumers want to have

Every page on a product needs actual information that goes with it. Which size will fit best? Does the part integrate well with other components I have? What are the measurement? What is the composition of the ingredients?

If you're buying a product, be certain to give all necessary information in order to make sure that they are purchasing the correct item. This will ultimately mean fewer queries for sales representatives and a decrease in return rates, and happier customers.

As an example, DVO Suspension sells a range of bicycle shocks as well as related equipment. The page for this product has detailed specifications bikers would need to know in order to ensure that the product is compatible with their bike. If not, the page also recommends different shocks for buyers to investigate.

5. Show product pricing and inventory levels

One of the most frustrating aspects of shopping online is when you have to hunt for a price, and that's the easiest detail to include on a product page. However, with the many different content that your customers will see, you need to make the page so that it is difficult to miss.

Big text, various colors, different fonts as well as repetition are a few of the tools you can employ to make sure that there is no confusion about pricing.

In the event that your inventory is empty or out of a product You must include this information on your website so that people don't buy something, then find out they have to wait weeks or months for the item to be replenished.

In addition, Offerman Woodshop creates custom wooden furniture, in addition to other things. The page for this product features two of their tables, and the prices are right there, impossible to ignore. In the moment of post, one of their tables also had a "sold out" image in the image of the table, telling potential customers interested in that table to wait to buy it.

6. Utilize a product configurator in the event that it is applicable

In this case, Cocktail Crate lets shoppers choose any three mixers they would like to purchase for a set price. Their product page guides the buyer through choosing each item until they've finished the three-pack.

7. Include social evidence

Review and testimonials continue to be very effective in achieving the final goal of a product page - ensure the purchaser that they're getting a good deal as well as working with a reliable brand. Social testimonials are so efficient and essential.

On a product page, customer testimonials and social proof could take several types. Videos are particularly effective as they dispel doubts whether the reviews were created by a bot or an AI software.

Additionally, you can include star reviews on your websites, as well as other user-generated content from social media, such as screenshots of raving reviews and images of your customers utilizing or showing your product.

Woof and Wiggle does a brilliant job of highlighting genuine customer reviews using five-star icons as well asfurther validation from features in popular media channels. It's an incredibly strong, ominous creation of proof.

How can you beat that?

8. Incentives to finish the sale

The purpose of a great product detail page is to promote the product. The descriptions and the product's details are important as do the price. In some cases, shoppers require some extra motivation to get past the line and decide to take a chance and place an order.

If you're planning to take advantage of promotions for sales including bundles, free shipping coupons, discounts for first-time customers discount prices on bulk purchases, buy-one-get-one deals and other similar offers, be sure to include them prominently on the product page.

The product page offering bracelets since April Soderstrom comes with a message at the end telling customers they can save 15% on orders over $200 along with a coupon code.

9. Incorporate product-related recommendations

Premier Guitar, for example, presents an array of related products in the lower part of their product pages.

The purpose of product suggestions is to help shoppers find the right product if the product they're currently considering isn't a good fit for their needs.

A different use for it is to complement an item that has been purchased by purchasing related or additional objects that can go together, for example a hat with some clothing, or an extra flavor to the food thing.

10. Include product accessories, for example gift wrap

Sometimes, it's those tiny extras, personalization and touches which make the purchase to your clients, especially in the case of a gift. The option for them to create a special message or gift wrap the item or include additional unique options with their purchase makes it much more likely for them to buy from your online store.

It is also possible to provide customers by allowing them to choose colors using an array of photos from the product as well as alter the pricing depending on the color they choose.

Here's an example of the product page that comes from Rosery Flower Shop offering add-ons for one of their gift sets. Take note of how every add-on comes with a cost so that you don't have any confusion or surprises.

11. Offer customer support such as live chat

There are times when your customers have short inquiries that require to be answered, right now. Live chat is an instant and straightforward solution for clients. If your online store's visitor amount is sufficient to justify using this live chat, it's an ideal option to add to your product pages and can help you make more sales.

Additionally, you can include phone or email support. this too could be displayed on the pages of your products.

It's important to put this information there as well as on the checkout page, because if people need a question answered before adding items to their carts, they won't reach the checkout page in the first place to begin with.

12. Incorporate FAQs for more complex product

If the customer support team receives similar questions regarding the product, it could be beneficial to respond directly on the product page.

An FAQ page isn't always the best approach for this since some individuals will not think to search for one and there's a good chance that queries regarding specific products will be answered there.

So if you think the item is suitable for your needs and will benefit customers to make decisions, address common questions about a specific item right on the product page.

How to build product pages using

Once you've decided what information to put on your product pages, it's time to create pages with .

1. Add product information in your WordPress dashboard

To make a product new, log into your website and click Products and then Add New. Then, you will be able to open a blank product page, which you will be able to fill in details for the item. Let's look at the possibilities in this section one by one.

Include the title of your product as well as a long description.

At the top of the page, there's a blank field for the title of your product. As much as possible, try to keep it short and clear.

Under the title is a large, blank text box that allows you to fill in a lot of details and information. It will appear under the most relevant details about the product, and you'll want to include all the "extras" here for people who want to learn even more. Try breaking up any long bodies of content with bullet points for a more easy to understand.

Select the type of product you want to purchase and determine your price

In the bottom of the description, you'll see below the description, you'll see Product Data box. In the middle of the box is an option for the product's type.

By default, you can select between:

• Simple product (an item without choices)
• Product that is part of a group (a item that's part a collection)
• External/affiliate product (an item listed on your site but sold elsewhere)
• Product that is variable (an item with choices such as color or size)

You can also check boxes to see if you can download or virtual products. Virtual products aren't shipped to buyers, and include items like services. Downloadable products aren't shipped and they are made available via downloads for customers. This includes images and PDFs.

In the regular Price box, set the price of your item. You can also create a sale price in case it is currently on sale Click Scheduleto determine a start time and end date for the sale.

Create your inventory levels and shipping information

Select on the Inventory button on the left. Here, you'll find configurations for the product's SKU as well as inventory levels. You can also set the threshold for low stock, allow backorders and much more.

Go to the Shipping tab. In accordance with how your the shipping setup, you can add the weight, dimensions, as well as the shipping class of the product.

Create cross-sells, upsells, and upsells.

Similar to what we discussed previously It's a fantastic way to increase sales as well as provide a superior user experience for your shoppers. Select the Linked Products tab to get to work.

You can then pick upsells (items that offer an upgrade to the one you have) and cross-sells (items which are comparable to the existing product). They can be chosen according to the product you are selling, which gives you full control over the products your customers are seeing.

Attributes can be a great approach to organize the products, and to add details about the products, which will improve the online shopping experience.

Lambright Flooring, an online provider of wood flooring provides attributes including wood color, thickness, width, and many more.

In addition to filtering customers by these attributes in archive pages, but they can also view all information in one glance on the product page.

Write a short product description

Scroll down to see the Product short description box. It is located next to your images and should be concise and to-the-point because you don't have a lot of room to work in.

Include your most important details about the product here, while keeping your mind in mind the suggestions we mentioned previously. Then, discuss the major features of your product, and add any information that is essential that buyers know in order for them to be able to purchase the item. Then, include more information as well as data within the lengthy description of the merchandise.

Add product images

To the left to the left of this page there's an the option to Set product image. This is where you'll choose your primary image that will be the most prominent image you can use for your page. This picture will also be displayed on the archive pages of that item, so make sure that the image is representative of your product.

The Product gallery selection will be where you'll upload the images you'll want to add that users can browse through. Here you are able to include a range of sizes, angles, colors, etc. to the product.

Select the product category and tag

It is possible to use categories for your products and tags to categorize your items, making things easy for your customers. Categories and subcategories are the most common way that you'll be able to arrange your items.

You could, for example include a category for T-shirts, including subcategories that cater to adults, children, and infants.

You can also use tags for organizing, but you don't have the option to make hierarchies. If you're selling graphic tees there could be tags for "cats," "superheroes," and "vintage."

If you're satisfied with the product, simply click "Publish" and add it to your website!

Modify the product page template

If you're using an block-based theme it is possible to modify the product page template using blocks. This gives you a simple option to modify all of your product pages simultaneously without needing to edit any codes.

In the WordPress dashboard, click Appearance - Editor, then click Templates. Now, choose the Single Product template.

By default, this template comes with the Single Product block, which shows all the information for the product, such as the name, description pictures, reviews, related products, etc. But you can add more blocks on the page to create a truly unique, appealing and visually pleasing product layout.

As an example, you may consider adding the details of your Instagram feed that works as a social proof tool, displaying satisfied customers who have purchased your product. You might want to incorporate the store's shipping policy that you could modify across the entire store. Or maybe you want to include a grid listing your top selling products at lower right of every page.

For this, press to click the +icon located at the top left to launch the Block Inserter. Select the block you want to add and drag it underneath the Single Product block.

In this instance there's a hand-picked block of products. Choose the block, then access the Settings section on the right side. You can modify how the block appears and operates. In this case, it is possible to change the quantity of items displayed and the info that appears on screen, the order they display in, and much more.

After you're finished, press the blue Savebutton at the top right. You'll be able to view your edits reflected on the pages of your products.

Install and configure any applicable extensions

There's a myriad of extensions you can use to customize your product pages. A few of these have already been discussed in this blog. Below are some examples:

The only thing you have to download is the extension you'd want to download from the Marketplace, then go to the Plugins tab - Add New in the WordPress dashboard. Next, select Upload Pluginat the top, and then add the extension file that you downloaded. After that, turn on your new tool.

Each extension has documentation available to guide you on the steps to setup and use the extension. If you've got any queries, contact support.

How to get your page's product information seen

Getting your product pages seen by your target audience is one objective of the process of search SEO (SEO). Though a lot of your site traffic will start via your blog and homepage posts, some of your most high-value traffic generated by your likely customers will direct them to your website's product pages.

The most significant elements of SEO that you can focus on:

• Keywords within your product page copy
• Headlines and subheadings
• Pictures
• URLs
• Site speed

Let's touch on each one briefly. We'll also provide extra resources on specific topics.

Keywords

Keywords are words your target audience uses to search for the products that you sell. By doing some research into the way that customers search and the terms they're using, you can learn what kind of terms to use on the pages of your products.

Once you've identified the your keywords, it is recommended to incorporate them into your page descriptions. It doesn't mean that you have to try to force them into every word, but you should be aware of ways for you to prove to the search engines that your site includes information relevant to that key phrase.

Headlines and subheadings

Search engines like Google and Bing concentrate on headings and subheadings, as they tend to show what the page is about.

Make sure to be aware of the way you structure headings and be sure to incorporate keywords, if you can.

You should avoid large blocks of text and also the use of too many paragraphs in one row. Divide them with subheadings. You should do this for two reasons. First, it serves your customers, because it makes it easier to understand your content. Second, search engines look for keywords in subheadings.

Pictures

Can product images contribute to Google's rankings? Absolutely! Images have metadata associated with the images. The information they provide is the factors that search engines take into account in determining the subject and the quality of your page.

The result could be your images showing up in search results for images on websites such as Google and Yahoo, which could result in visitors.

URLs

Like headlines and subheadings, the URLs of the pages of your products are a crucial place to incorporate keywords.

Here are some tips on creating URLs for product pages:

• Do not make them too long Focused URLs are more effective. A word or two more is stretching it.
• Avoid filler words like a to, a, or the - stay with words that matter on the page of the product. URLs are not the place for complete sentences.
• Make sure you include your most important keyword first in the URL, if you can.
• Separate each word with dashes.
• You don't have to fret about the capitalization.
• Make sure not to utilize URLs you've already used in the past, and you shouldn't use URLs that are too similar, either.

Speed of the site

The first place to begin is by optimizing your images, because the images that are bloated is one of the main causes for slow websites. When it comes to online shops it's a major one, because the product pages typically have a lot of images.

Jetpack provides a range of efficient performance tools that include a no-cost CDN. The Jetpack Boost plugin is a key component of efficiency tasks such as lazy loading images, optimizing CSS and deferring the use of non-essential JavaScript.

Attract traffic using other means

It is possible to draw natural traffic and could also attract traffic from paid sources. SEO that leads to higher rankings means your website will appear naturally in higher-quality search results. This, in turn, will result in organic traffic. Each click is a free one, however it takes some time and effort to reach positions for keywords that are valuable.

Paid traffic is instant and costs a cost. Which is the best option? Let's have a look.

Paid traffic

It's also a good option to test if traffic generated from certain keywords will result in actual sales. If so, you can justifiably justify the cost and effort needed to target that term in order to achieve organic ranking.

Organic traffic

Social media is powerful and can be utilized to build and grow a loyal audience. If you've got time to spend on it, you can make use of it to attract an increase in warm visitors - - your ideal customer base - to your online store.

Direct post

If you serve a local region, you could distribute postcards that will draw people in that area to your ecommerce store. This method can be highly effective because it avoids all internet-based distractions competing to grab people's focus.

There is also the option to make use of coupon mailers that continue to be effective for specific businesses. Remember, when mailing anything, the goal is for people to come to your website. Your marketing should therefore clearly define how prospective customers can get in touch with you, the best way to reach you and where they can buy from your company.

Include your website in all print advertising - and do not print it in tiny fonts in the lower corner. Include your contact details. Create a targeted offer that you are able to monitor the effectiveness of the campaign.

Questions about creating product pages

What is a Product Page?

A product page sells one specific item within an online store. It identifies the product and provides information that helps buyers decide whether they would like to buy it. Shoppers can add that item to their cart and go to the checkout to buy it.

What information should be on the product's page?

The product page must include the following items:

• An item that contains the brand name
• An item description that outlines the main value proposition of the item
• Additional details and specifications that buyers might require
• Product images
• Reviews from customers and other social proof for that product
• Related products that are recommended
• Pricing information
• Contact information or a live chat option to provide customer support

How do I create a product page design?

There are several ways of structuring your pages for products. The template is used as default. The themes you pick determines how your pages for products look.

For adding a new product you need to click Products - Add Newin the menu on your WordPress dashboard. In there, you'll be able to complete all of the item information and publish it to your site.

In the case of a block-based theme, you can edit the design of the product page without needing to modify the code. Go to the Appearance Editorin your dashboard. Click Templates,then choose the Single Producttemplate. You can then add and edit blocks to make a customized product page.

Finally, you can use extensions to alter your web page's layout. As an example, you could add videos, product-specific FAQs as well as customization options and other options.

The instructions for all of these techniques earlier in this article.

What is the best way to write a website product page?

Learn about the products features and use those to determine what benefits it can provide to customers. Write your product description around advantages - what you want the customers will experience after purchasing the product.

Then, list out every detail regarding the product or service a customer might need to be aware of. Make high-quality photos. Consider creating a product video also. Choose a cost. Write a headline to advertise the product and attract online visitors. Write detailed descriptions. Incorporate your value proposition. Gether social proof like testimonials. After that, you can build your page.

What is the purpose of a web page about a product?

The primary purpose behind a page is to promote the item. Its objectives are to:

1. Give shoppers the information they require in order to make an decision.
2. Make an emotional connection that speaks to their needs and needs.
3. Reassure them they're working with an honest company, and they're getting a product of top quality.
4. Help them justify the purchase in their minds with compelling reasons for purchasing it.

What can I do to improve my product page SEO?

The process of improving your product's SEO takes place over time as you make targeted changes to your web page's content. Begin by identifying a principal keyword, as well as any pertinent secondary keywords. Make use of them for your headings, subheadings as well as URLs and your the content as needed. Create alt texts for the images of your products. And expand your written material, since having more content does generally do a more effectively at drawing attention from search engines.