How to embed Videos onto Your Website (from Wordpress to Wix) |
At this point, we're most likely aware of the power of videos for marketing- especially when it comes to ecommerce sites. What you might not know what to do is to integrate video on your site in a way that extends average site duration and boosts conversions during the process.
If that's the case for you, then you've come to the right spot. This guide has all the information you need to know about how to embed video on your site. Let's dig in.
Why embed videos?
Google Analytics data shows that users who convert have over 10 times the normal session time. The longer visitors are on your site and the more chance your site has of making sales.
It is important to be trying to keep users visiting your site (and active) for as long as feasible. Adding video to your site is an excellent way to enhance the average duration of your session -- and increase conversion rates as well. In one instance, Marketing expert Blake Aylott observed a 100 percentage increase in page time following the addition of a single video on a website's homepage.
Additionally, viewers who watch video advertisements are 64 to 85 percent more likely purchase. Integrating video into your website will be an easy choice in terms of increasing conversion rates.
Embedding videos vs hyperlinking or uploading videos
POV: after realizing how the power of video is for your analytics You're now ready to include a video to your site. Three options are available:
- Directly upload the video to your site
- Link out to the video
- Insert the video
How do you decide which method you should use? The video you upload directly could cause your website to slow down. It's no secret that slow site speed can spike your bounce rate -- you don't want to take this approach.
If you embed videos on your site viewers must leave your site in order to watch the video on a different tab. It diverts them away from your page and defeats the goal of using videos to increase site duration.
The way to embed a video can be the most beneficial option for both. *cue Hannah Montana theme song* When you embed video, it is displayed on your site like it was posted, however it's not necessary to fret about slowing your site because it's stored elsewhere (like on , for instance). It's the perfect method to attract users to your site -- and keep them there.
The benefits don't stop there but. There are many additional reasons why you should embed video on your website:
- SEO. Embedding video gives you an opportunity to improve your title, description, and transcription.
- Bandwidth and storage limitations. Because your video is hosted somewhere else there is no need to be concerned about eating the bandwidth of your website or storage.
- Video quality. When you host your videos on platforms like , each video is designed to give optimal viewing dependent on the internet connection.
How can I embed videos?
Learning about how you can embed videos is easy. What you must perform is adhere to the steps outlined below and voila, you're on your way to embedding your first video. To make it easier take a look at the video tutorial to help you understand the procedure.
Step-by-step: How do you embed your YouTube video?
- Share or embed the link
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Copy and paste embed code onto your site
Then, click the embed code icon and copy/paste the generate code onto your site.
- Socially, embed the videos directly from
If you are directly embedding your video to any social media site then you may use buttons for social media to help you embed videos to your preferred platforms. Make sure to copy and paste the updated embed code for those to take effect.
- Modify the video player to your liking
Before embedding your video ensure that you have customized your video player by hitting "Player" on the right-hand side of the video clip's page. This allows you to alter the format of the video that your website audience sees.
For access, navigate to the "Embed" section of your settings for video. There, you are able to customize the embedded player as well as build a pre-set for your convenience. After that, press"Embed" or the "Embed code" button at the top right-hand corner. Copy or paste to your desired destination.
How can I embed YouTube video
When learning how to embed videos on YouTube, start by navigating towards the YouTube play page. Click the Share button and then clicking Embed. The next thing you need to do is copy and paste the code.
In order to personalize the embedded YouTube video, it is possible to change the displaying/covering player controls or have your video start from a certain timecode. For further customization the video, you may include autoplay, color, language, looping, as well as other settings in the iframe embed.
How can I embed a Facebook video
Embedding the content of a Facebook video is extremely easy. If you come across a video you want to share, all you need to do is press the three dots in the top right hand corner and press "Embed".
It is possible to include the full post using the checkbox. Doing this allows you to include the video on your website along with the appropriate caption.
How can you embed videos to the Shopify site
The first step to adding a video to your Shopify website is to copy the embed code of the video. It is done via the source the video came from (like , YouTube, Facebook and so on. ).
Next, log into the Shopify administration dashboard and go to the website you would like the video to live on.
When you're on the correct page, select the rich text editor and click the video icon in the toolbar. An open window should be displayed with a place to insert your embed code. After you've copied the embed code, click "Insert video" and then click "Done!"
Add video directly into Shopify using
Shopify has a partnership with Shopify that makes it easy to add videos to your website. If you're creating a page for your Shopify site, you can paste the URL of the video you'd like to add and then paste it into the page builders. By simply copying and pasting, you will automatically embed the video into your website.
How to embed a video in WordPress
In terms of embedding videos in WordPress you can choose from three choices: you can use the embed codes, copy/paste the URL, or choose a plug-in for a specific video-sharing platform
Option 1: Apply the embed code
Use the embed code if you want to customize the way your video is displayed or your video's hosted in a WordPress-compatible platform. automatic embed tool doesn't support.
To embed the code in your WordPress website, visit the Text editor to edit the HTML of your site.
Look for the area within your HTML where you want your video to appear and leave your cursor there. Copy your embed code and paste it into that spot. Click Publish to save your work . Check the preview of your site to ensure that your video is active and placed at the correct place on your site.
Option 2: Copy/Paste
When you're on a web-based video hosting platform like it, then you do not need to use to enter the embed code in full. What you need to do is copy and paste the embedding URL from and past it into the Visual editor in WordPressThere is no need to code!
Option 3: Video platform plug-in
WordPress allows users to download plug-ins directly onto the platform that make embedding videos much easier. A few of these options are YouTube, and Dailymotion.
How to upload a video Wix website
How to embed video on Wix websites Wix website follows an identical process to similar to WordPress. If the platform you're using for your video is compatible with Wix and you have the option to embed your URL for your video. In other cases, you'll need to make use of the embed code for your video.
Option 1: Apply the Embed Code
Start by copying your video's embed code. Next, open up your Wix Editor and click "More" to find the HTML Iframe. Plug your embed code into the iframeand click "Save" Then, your video should be live.
Option 2. Copy/Paste
To copy and paste, open up your Wix Editor, press the "+" icon and then select "Video." Then, you'll select the platform you want to host your video on under "Single Videos Player." Next, click "Change video" and paste your video's URL. You can customize your playback and control options by adjusting the toggles and include your video's description in the "What's on the video?" field.
Wix lets you easily change the placement and size of your video. All you need to simply drag it and move. You must ensure that you press "Save" prior to exiting the Editor.
How can I embed a YouTube video on Squarespace
Adding a video to Squarespace uses a procedure that is identical to those platforms. You still have the option to embed a code or a URL.
Start with the builder for websites and adding a block that can handle video. After that, you can either copy and paste the URL or click the embed icon to paste your embed code.
Customization options for customization on Squarespace are limited. You are able to edit the title and description of the video and add your own thumbnail by unchecking the "Use Thumbnail" circle. If you're using embed codes it is possible to take advantage of the advanced display settings provided by your video host and set autoplay to on.
Types of videos to include on your site
The ability to have a variety of videos embedded on your website as well as social networks can help you effectively increase customer interaction. Below are a few examples of the different types of videos you can create in the hopes of embedding into your business's website.
Company and 'about us' videos
Product explainer videos
Distributing product explainer videos, videos that visually walk a customer through the steps and/or specifications about the item, is crucial to any digital marketing strategy. Concise and clear, these video explanations of products allow customers to grasp the essential information of your service or product in an easy way.
FAQ videos
FAQ videos anticipate questions that consumers might have about your product or service and seek to provide immediate solutions. Making a FAQ video can be a unique way to engage with your target audience and increase confidence in your brand.
Case studies and testimonies
Making a video that features customer reviews and experiences about your business can be another great marketing tool to engage consumers. Consider this approach right now using one of our amazing testimonial templates.
Event trailer videos
Are you hosting an interesting webinar that you'd like to share? Are you speaking at a conference that you'd like your customers or colleagues to know about? Make an event trailer to make your audience enthusiastic about the event.
Time to start the process of
Embedding video on your site is fairly easy if you know the best practices that are specific to the platform that you're working with. Taking the time to embed video on your site can draw visitors to your website, and will retain them on your site, increasing the chance that they'll purchase a purchase.
Once you know how to embed video on your site (and the ins and outs of embedding the video on other platforms that are popular) It's time that you begin creating professional videos!