How to Increase Customer Lifetime Value Using Jetpack CRM

As the adage goes, selling is the best way to make a sale to a buyer, rather than winning a customer to make an offer. One sale doesn't matter anything in the scale of things. The most important thing is the customer's lifetime value (CLV). Utilizing Jetpack CRM you have numerous tools at your disposal to boost the CLV of your clients.

It's easier to sell to existing customers than to find new customers. Your current customers already are familiar with you. If they're satisfied with your last experience, they'll be open to future offers and are likely to purchase again in the event that you're communication with them in a way that serves and values them.

A good CRM, one which seamlessly integrates with the operations you already have, makes this possible.

Discover: What is a CRM?

Jetpack CRM is an ideal choice because it was designed just for WordPress and with stores top-of-mind. In fact, it's run by the same business that owns .

This article can help you make a simple plan for increasing the customer's life value using Jetpack CRM.

What is customer lifetime value and what is its significance?

Which one would you like to achieve in your company:

Make one sale for $150 but never see that customer again. Or you can make a sale of $30 and then ten more sales to the same person over the next two years that add up to $30?

There is no doubt: You take the $330.

And yet, so many eCommerce businesses spend the majority of their marketing efforts trying to win new customers, while ignoring their existing customers. They also forget to collect or track information about new customers, and miss the opportunity to gain repeat customers from these customers.

Identifying and understanding your customer lifetime value can provide an opportunity to boost stability and increase profits for your company. It can also help you determine what you ought to be spending on marketing.

If, for instance, the value of your lifetime customer is $600, you can justify spending $100 in marketing to acquire a new customer.

If you're not aware of the value of your CLV, it's difficult to know whether you're using your marketing budget wisely.

What is the value of your customer's lifetime? Jetpack CRM can help you do that as it allows you to maintain track of every single client's expenditure over their life in your online store, and shows you all of your customers' information all in one location.

Understand and respond to customer behaviour

By using Jetpack CRM, you are able to keep track of all the transactions of your customers.

The Activity Log feature helps keep track of key information about each contact, such as quotes, invoices, changes to their status, and much more. It is now possible, with its free integration with, you can keep tabs on all of this from your dashboard.

If you are aware of what your customers are doing to make better and more customized, effective marketing campaigns and engage them to increase the level of interaction.

Perhaps your team of service professionals might be able to find unique ways to reimburse a customer who is unhappy with a lengthy history of doing business with your business. While it could require more effort and expense than regular, salvaging a relationship that's proved to be beneficial is well worth the effort.

There are no limits to what you can do! The point is Jetpack CRM has this kind of information accessible, and puts it in your reach so that you are able to make better choices based on customer behaviors. This will result in higher revenue and a greater the value of a customer's lifetime.

You can create customer segments for on when you market

There are a variety of customer segments you can create using Jetpack CRM. As an example, you can segment customers that have one or more of the following attributes:

• Purchased during the last three months
• Haven't made a purchase in the last six months
• I bought a certain product
• Converted to email
• Lives within a zip code or states
• Spent over $150 for at the very the very least one purchase
• Used a coupon code

There's really no limit to this. Can you improve the lifetime value of your customers by taking an individualized segmentation of clients who have used at least one coupon? It is possible to send customers a coupon-based discount, while emailing a different promotional message to the rest of your customers and who might not be more motivated by price. It allows you to communicate with people in a way that's specific to their needs, instead of offering discounts to everyone.

What could you make of a group of clients who haven't bought within the past six months? You could create an incentive campaign to reactivate them and offer customers additional incentives to make them return. Based on the performance of your campaign, you'll be able to get a better idea of what works to draw returning customers who have left and to increase the value of their life.

The company that deals in sporting goods can maintain email engagement levels up and the number of unsubscribers down by sending more relevant emails. In this case in lieu of making announcements about their new baseball equipment to everyone, they could just make the announcement available to customers who have purchased equipment for baseball previously. This doesn't mean others aren't affected You can create a separate email based on the purchase history of those who have purchased from them, too!

This and more is possible using a powerful CRM such as Jetpack that is integrated into .

Revenue can be increased through automated marketing via email and automatization

Another way to increase customers' lifetime value is to use email. This has been discussed briefly, but take a look at some results from email and statistics:

• The average customer spends 138% more when emails marketing is included in the ways companies communicate with them.
• The ROI of email was determined to be four times higher than direct mail.
• Open rates for abandonment emails to carts are over 40%.
• Email personalization produces 6 times the amount of income as general emails.

There's moreand yet, it gives you a good sense of how effective and efficient email marketing and email automation is.

Use these strategies alongside the customer data that you have gathered from Jetpack CRM to boost customer lifetime value. It is easier to engage your new and existing customers by:

• Emails from abandoned carts
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email communications
• Automatic post-purchase email, similar to review requests
• Automated nurturing campaigns

As you can see, the majority of emails is automatized. It's a win-win for you because you'll increase your customers' life-time value, without having to constantly put in work.

However, not everything must be automated. Your segmented campaigns like this one, take into account your data about customers. They could also depend on what's happening in all over the world, or in the specific city, state, or country, a brand new launch of a product, holiday events as well as many other factors.

When you use Jetpack CRM you'll have the customer data you need to start using emails to their fullest potential, and your average customer lifespan value will grow.

Increase collaboration and reduce friction between marketing and sales

If you didn't know about it If you missed it earlier Jetpack CRM has now integrated directly into your dashboard no charge. The service is completely cost-free!

That means the marketing and sales personnel are now able to access the same data. So whether you're creating marketing strategies or sales people are reaching out to specific customers, everyone can see the history of transactions, customer contacts, previous communications as well as other data.

You'll be able mail invoices and quotations as well as view every customer's social media profiles, tag the accounts based on sales phone calls, and much more. See more features of Jetpack CRM.

All of this helps your sales and marketing teams work more efficiently. If the sales team is tasked with outreach to a specific market segment, as an example, the marketing team has the right information to create effective messaging and materials for the sales staff to make use of.

This integration puts everyone on the identical page. Your internal systems will run better, while your customers will be provided with the most personalized, relevant, and relevant marketing and communications.

This results in happier customers who stay longer and buy more.

Set up and install Jetpack CRM for free today, and start collecting and using data to enhance your life-time customer value.