Creative tips and tricks

How to live stream Blog

Aug 11, 2022

But taking that first step is usually the toughest. How do you start? There are plenty of tools to help you hit the ground running. In this article, we'll go through the ins and outs of how to go live for the first time.

When you're done reading this piece, you'll be able to understand how to live stream, what gear is needed for every budget, and the different live streaming platforms that will help you locate the perfect platform to stream your amazing content.

In this article

Beginning by streaming live

Before jumping into a streaming setup, let's start with first the content.

There are plenty of highly producedmulti-cam shows around the world, however, it doesn't mean everyone needs to shell out a lot of money to start. Remember: your gear and setting can only take you so far; what really matters is the content you put out.

Take a moment to think about your most recent video chat with your friends and family. Perhaps you had a catch-up or sharing a dinner. Just like your last video conference Live streaming serves one purpose in common: connect in an authentic and informal manner.

How do you live stream the first time?

This list will help you determine the type of items you'll need to have before you start live streaming:

  • Audio input
  • Camera input
  • The encoder and the switcher
  • Internet bandwidth
  • Live streaming platform

Terms of Live streaming

Before we get to the next step we need to know a few words you'll need to be aware of. These are just the tip of the iceberg that will help you dive into streaming terminology at first.

  • Bitrate: the rate at which data is transported from one point to B. It's typically measured by kilobytes/second however, it can be different depending on various variables, such as: source and receiver network connections as well as video compression, resolution and much more.
  • Compression: in the case of live streaming Compression improves the efficiency of processing through reducing the dimension of the video stream. The standard used by the industry is H.264 (better known as MPEG-4). This compression is used for both our uploaded and live videos.
  • Encoding/transcoding: when video first is recorded, it exists in a range of formats depending on your device. The process of encoding, also known as transcoding is the process of turning raw, analog, or broadcast video files into the digital format.
  • Frames: the series of still photos that comprise the video. Think of these like the pages in a flip book. There's less motion in each frame, and the greater number of frames per second the more smooth the video. Frames are determined in terms of frames per second (FPS), aka the number of frames that are displayed in a second video.
  • Redundancy The HTML0 Redundancy feature includes a range of backup methods during a live stream. The fully redundant live stream includes backup camera feeds, streams of backup data sources coming out of the mixer and backup RTMP streams, backup signal types, backup encoders that are specific to each master feed, backup streams or profiles to playback, as well as backup CDNs which each stream is receiving service from.
  • Switcher Also called the "video mixer" or "vision mixer" a switcher is a device that allows you to choose among a variety of video sources. In some cases, switchers are used to composit (mixing) video sources together to create special effects.

1. Choose your camera and audio

Let's look into the most effective options to set up the setup of your streaming for novices. If you're looking streaming without hassle, you can always make use of a smartphone or built-in webcam to start.

Whichever audio or video setup you decide to use, ensure that your video and audio broadcast is stunning by using the following tips:

  • Choose a modern, clean background
  • Make sure you speaker/presenter is set up on the middle of the frame.
  • Make sure you have lights on or using natural light front of you, not behind .
  • Find a quiet place and eliminate background noises
  • Make sure that you keep everything static and limit movement

If you want to increase the quality of your audio and image up to the professional level There are some excellent options to think about for your cameras or lighting, as well as audio.

Entry-level recommendations:
Camera: Mevo Start ($399)
Microphone: Rode VideoMic ($150)
Lighting: Aputure MC ($90)

Intermediate-level recommendations:
Camera: Canon XA15 ($1,800)
Microphone Rode ProCaster ($229)
Lighting: The Neewer ring lights ($19-$110)

Professional-level recommendations:
Camera: PMW 300 ($7,500)
Microphone: Shure SM7B ($399)
Audio Mixer: RodeCaster Pro audio mixer ($599)
Lighting: Aputure 300dii ($1,100)

2. Select an encoder and switcher

Once you have the audio and video channels secure, you'll need to look at switchers and encoders.

Software encoders

An encoder is critical to the distribution of video. It's the tool that process and transforms video data into a format more compatible with different platforms such as Facebook, Youtube, Twitch and so on, so that your viewers can view your videos.


While some cameras have built-in encoders, others will require you to use a physical encoder (more on that in the next section) or use a software encoder.

What is an encoder?

A encoder is a piece of equipment capable of processing and transforming video data into a format that is compatible with various platforms such as , Facebook, Youtube, Twitch, etc.

If we are looking at the best way to select an software encoder, we focus on three important aspects.

  • Ease-of-use
  • Accessibility
  • Evergreen software

The three elements listed above will guarantee you get an encoder that is user-friendly and comes with the necessary technical support.

Hardware encoders

Hardware encoders should be used to push high-quality video or audio as well as many video and camera sources into your stream.

For those who are seeking out the best gear recommendations for your hardware encoder, has you covered. Below are a few basic items you'll need centered around one (or more) Studio HD550 switcher for your main encoder.

Switchers

A switcher performs exactly what it's name implies. It allows the producer to toggle between audio and video sources. They're commonly used for multi-camera configurations, so you can switch between shots while streaming.

Similar to encoders, there are various options available for switching software and hardware. But, for the first time getting started, we recommend looking for a software option which combines all of the components needed for both encoders and switchers.

Livestream Studio, which is 's native switcher/encoder software provides users with the capability of live control room for telling compelling stories.

3. Check your internet bandwidth for live streaming

We can now address the elephant in the room: connectivity.

No matter how nice or professional the setup is, your live stream is only depending on your internet connection.

Before we go over how to get the best upload speed for your streaming Two terms you should know.

The first term is called bitrate. This refers to the rate at which the data you upload will go through your encoder and out onto the different streaming service or platforms you've chosen. Generally speaking, the higher bitrate you have, the better streaming quality. However, higher bitrates also indicate large size of data, that can cause a slowdown in a stream.

It is important to strike the ideal balance between the speed of your internet connection and your bitrate. One way to do this is by considering aspects like your frame rate and resolution.

What's your frame rate and resolution when streaming live?

Frame rate refers to the amount of pictures that are transmitted and shown per second on the screen. When live streaming to online audiences, 30 frames per second (FPS) is accepted as the standard it is true that most streams choose to broadcast in 60 frames per second for more detail for sports or video games.

Your resolution is the measurement of the frame that you use for the video. While everyone is looking for 4K resolution for their televisions, cameras and content doesn't mean it's the most effective option for live streaming. If you're not equipped to handle the massive file sizes, instead consider smaller resolutions such as 1080p and 720p, which are much more manageable for streaming, and keep your bitrate within a reasonable range.

4. Select the best platform to live streaming

Once you've considered all aspects of live streaming, from cameras to encoders to bitrates, you're ready to select your live streaming platform.

Before you begin it is important to ensure that everything is synced and the encoder is connected with the stream keys (or RTMP URL or stream address) on each platform. Most of these options explain the various actions you'll need to do before broadcasting or simulcasting to various platforms.

  • Live for Premium and Enterprise, streamers can access a variety of tools to stream live your events and videos. In addition to Live streaming capabilities Premium includes all of the video hosting and collaboration tools that will help your workflow in general.
  • YouTube Live YouTube Live service is a standard service that is free to use for low-cost streaming.
  • Facebook Live: Facebook Live might be best for those looking to add live streaming videos to their brand's Facebook page.
  • Twitch Twitch: One of the most well-known brands in live video game streaming, Twitch is among the top platforms due to its community and niche styles of video content.
  • Mixer: Microsoft's live streaming platform attracts gamers and streamers of video games, as well as competing with Twitch's viewers.
  • LinkedIn Live Recently launched, LinkedIn now offers its live streaming service that is specifically designed for the business and networking community.

The ideal platform is one that complements the video type you intend to stream and also the target audience that you'd like to connect with.

For small entrepreneurs, influencers and marketers, and brands that are considering how to set up a live stream in the first place, offers robust support and tools to help get started on the right foot.

Boost your live streaming skills

Interested in starting a live streaming business? Get involved in the Experts community to access in-depth courses on the gear including software, tools, and equipment you need to build the perfect live streaming business.

5 tips to optimize your bandwidth on the internet to stream live

You should test the stream using your phone, web cam, or external camera prior to your live date. In other words, if you're used video-chatting with your zoom phone all day from your laptop on the couch, you might expect the stream live to look similar under the identical conditions.

1. Directly connect to the router whenever possible.

If you're looking to increase your stream quality, one straightforward step is connecting immediately whenever you can. This means going directly through your modem or router connecting to your computer using an ethernet cable. If you're working with an online camera or digital camera make sure you connect your device to your computer rather than using Wi-Fi or Bluetooth. The general rule is to use physically connected devices that have wireless connectivity. This will help you maximize your streams.

2. Close and remove other sources

As with the previous advice, when you're first getting started, it's perfectly acceptable to try out streaming under your typical office conditions. Another trick that you might be interested in trying is to shut down and eliminate the other sources that may be occupying your connectivity and internet speed. This includes all other connected Wi-Fi devices, laptops, as well as any background applications that could be automatically synced and taking up bandwidth.

3. Increase your upload speed as well as bandwidth

Whatever platform you choose to stream from, make sure to check internet speed and bandwidth limitations set by your internet service provider (ISP). If you intend to live stream regularly, consider upgrading your plan or selecting an ISP who can provide you with an increase in upload speed and bandwidth.

4. Create a buffer

Make sure you have a buffer in place to assure you're running at a safe bitrate. This will help reduce speed fluctuations across your broadcast. The best guideline is to keep your upload rate at around 30 percent higher than your bitrate speed to guarantee a consistent and trouble-free broadcast.

5. Test extensively

In case you're unsure, test the idea.

The test of your live stream can allow you to find the perfect spot that maximizes elements like frame rate, resolution and bitrate without the risk of being able to have an audience. Make sure you conduct several dress rehearsals or practice run to be sure that you are satisfied with the results.

Wrap up: start your live stream today

Live streaming is surprisingly easy. If you take the time to get the right equipment, you can focus on the bigger picture. This includes honing in on your live streaming content and enhancing your personal style and sensibilities prior to live streaming.

Now that you've covered the fundamentals, it's time to take the plunge and stream your content using quality, professional videos. If you need some refreshers, read our tricks and tips to ensure that the elements of your stream in order.