How to Make Your Social Media Videos Engaging

Learn how to integrate the elements in a striking advertisement that will make people not scroll and instead click.

We'll cover how to:

1.    Make sure you tailor your ads on social media to the behavior of your target audience
2.    Make use of storytelling techniques to help drive your video marketing strategy
3.    Tie your story together with compelling visuals
4.    Integrate user-generated content in your promotional videos
5.    Enhance your video advertisements by delivering engaging music
6.    Create your videos for marketing mobile-responsive

Tailor your social media ads to the behavior of your target audience

When you are writing your script or filming take a look at your viewers' behavior on the internet to determine the content they are engaging with. It will affect the kind of video you make and the narrative you present, and the platforms that you choose to use.
This is where you should start:

1. Review your most effective content on social media. What videos received the most engagement or brought in the highest amount of sales?
2. Which social media sites are your most engaged customers on?
3. What trends in social media videos are your viewers interacting with the most?

Utilize storytelling strategies to guide your video marketing strategies

The beginning: Hook people within the first 3 seconds

This is a crucial part of the video advertisement as it decides whether or not people will stay on the show until it's over. When creating your hook, consider what is likely to pique your viewers' interest.

Utilize captivating images or ask questions or provide a brief overview of what the movie will discuss. Think about how you can evoke an emotion, like suspense, humor, or excitement, to keep people invested in how the narrative unfolds.

The middle: Call your problem

Review your customer study and determine the most common issues and how your service or product can alleviate that pain point. It is here that you can solidify your brand message.

For example, you can show a pre- and post- scenario or use a customer testimonial to highlight a transformation. Take viewers through a day during the day of an ideal customer and show the way your service or product made their lives easier. It is also possible to think of the use of metaphors and visuals to illustrate your problem in a creative way.

Make sure you focus on positive aspects over functionalities. The people want to see the outcomes and see what your product or service can help them.

The ending: A clear message to take actions

If the viewers remain till the conclusion the video, you have to guide them to take the next step. Whether you want people to buy something, sign up for an educational program, download an eBook, or learn more about your products, be clear about the next steps you wish people to complete.

Check out how these brands have incorporated storytelling into their video content

Connect your story with captivating images

Visuals that are captivating will help tell the story of your company, reinforce the message of your brand, and will keep your viewers interested until the very end. They are a crucial part of your video ads that's why you'll have to plan your strategy. Here are our best practices for creating a video ad that is stunning visually.

Establish your brand's guidelines for keep visuals consistent

Your brand identity should be easily recognizable. The style guide can ensure that each video follows the same colors, typography, logo usage, on-screen text, transitions or music as well as graphics. The consistency will build trust with viewers who are able to engage with more content.

Choose your topic and make it the main area of focus

Use graphics, animations, and on-screen text in your videos

Utilize stock footage, AI-powered software

Visual examples of good design

Integrate user-generated content into your marketing videos

User-generated content (UGC) refers to any type of content produced by employees, customers, or people you pay to produce videos from the perspective of a first person.

Partnering in collaboration with UGC creators comes with benefits on the brand side. Marketing teams can save the time and expense of outsourcing video production and viewers find UGC more credible since it acts as social evidence.

Here are some authentic UGC-style video clips that are able to make great advertisements on social media:

• Videos that showcase customers' experiences personally with your product or service
• Videos of the creators tearing open a box
• Video demonstrations in which the makers create videos of themselves incorporating the product or service you offer to their routine
• Videos that demonstrate the transformation a customer experienced following the use of your product or service

Take a look at these UGC videos for inspiration

Enhance your videos with captivating audio

Your marketing videos should be mobile-friendly.

Nearly 70% the video viewers within the US view videos using their mobile phones. So, video ads must be made to look good on mobile devices.

Below are some mobile-responsive best practices:

• Make use of aspect ratios appropriate for either square or vertical formats when you post on Meta, Instagram, or TikTok as well as vertical formats for posting to YouTube
• Make sure you select a resolution that's high quality but not too massive that it slows the speed at which it loads.
• It is important to ensure that text size and fonts are read on your screen and thumbnails

If you're thinking about timing, the video you're promoting isn't required to be a motion image. In reality, social media video ads are recommended to be between 15 to 60 seconds that can be reused across different distribution channels.

A compelling advertising video on social media can be an effective tool to build brands' recognition and driving conversions. Once you understand your audience's behaviors and challenges, you can create content that tells a story and resolves their concerns.

The key is to keep people engaged with dynamic visuals such as stories from customers, or customer experiences, and excellent audio, which is designed for viewing on mobile devices. In return, your ads help build brand recognition and inspire viewers to act.