How to Set-Up Google Analytics on Your Membership Website

If you're looking to enhance your site's membership, you'll need to assess how the site is performing. If you're not aware of actual situation, how do you know if your efforts are having an effect either positive or not?

One of the most effective and most popular ways to get a good insight into many aspects of your site is to link it with Google Analytics. It is a Free Google Analytics service.

Doing so lets you quickly see at a glance, the number of people who visit your site, which websites are the most popular, and where your visitors are located.

Google Analytics can do a greater amount than just that. Therefore, whatever part of your website's membership that you'd like to track or make better, this complimentary service will provide you with all of the data you require.

In this post we'll show you how easy it is to set up Google Analytics on your membership website to begin to gain a greater understanding of who's visiting your website, what they're doing once they've arrived, and just how efficient your site can be in achieving your objectives.

How to Set Up Google Analytics on Your WordPress Membership Website

Although any type of website can be integrated with Google Analytics, WordPress users are particularly well-equipped when it comes to connecting to this free service.

There are plenty of plugins designed to ease the process of connecting a WordPress website to Google Analytics, arguably the most widely used is Google Analytics Dashboard Plugin to WordPress by MonsterInsights.

With more than 2 million installations active, a user score of 4.4 out of 5 stars with both paid and free versions of the plugin, it is suitable for integrating any type of WordPress websites with Google Analytics.

Sign up for a Google Account

If you're not in the process of signing up to any Google services such as Gmail or Google Drive, or you'd like to use a separate account to use Google Analytics, the first procedure to set up the service on your WordPress site is to create a Google account.

If you're looking to create an account, you are able to create one on Google Analytics. Google Analytics webpage.

Create a New Google Analytics Website Profile

After registering for the Google Analytics account and logging into it, it's a great idea to set up a brand new account for the website that you'd like to utilize the service with.

Since one Google Analytics account can be used to monitor and analyze multiple websites, you can make multiple profiles in order to make sure that your data is separate.

If you are you're logged into Google Analytics, click on the Admin link in the lower left-hand corner.

From the screen that's displayed after, select then the Create Property icon.

On the Create Property screen, select the website type and input the address and name of the site you are a member of. When the following screen which contains the tracking ID is visible, the brand new property will have been successfully made.

Install a WordPress Google Analytics plugin

When you've got your Google account in place and been logged into Google Analytics, it's time to add a Google Analytics plugin for your WordPress site to ease the connection of this service to your site.

For installing this plugin, or another plugin, sign in on to the WordPress dashboard. Then, navigate through the Add Plugins page. You can do this by clicking at the Add New item under the Plugins menu.

On the Add Plugins page, enter MonsterInsights in the search field after which click on the Install Now option for to select the Google Analytics option in the results.

When you press the Activate button, which appears following the click on the Download Now button it will be a sign that the plugin has been activated and added to your site.

It's likely that you'll be taken to the page for getting started of the plugin, where you'll be able to see a brief video description of the Google Analytics Dashboard plugin for WordPress created by MonsterInsights.

The time has come to connect your WordPress website to Google Analytics. Google Analytics account.

Integrating Google Analytics with Your WordPress Membership Site

One of the reasons why Google Analytics Dashboard Plugin for WordPress created by MonsterInsights is the best choice for us is its setup wizard that simplifies the process of installing this feature on your website. If you can see an Launch Setup Wizard button in the dashboard of your WordPress dashboard, click on it to get started.

If the launch button isn't on display, click on the Settings tab within the menu of Insights in your WordPress dashboard sidebar. This will prompt you to start the wizard. By answering a few simple questions, and clicking on a few buttons, you'll be able to installed Google Analytics on your membership site in no time any point.

Remember to pick your Google Analytics profile you want to use (probably the one you created earlier in this guide) on this website on the right section.

After you've gone through the remainder of the wizard, you will have connected Google Analytics to your membership website.

Accessing Your Google Analytics Your Google Analytics Data

Another reason why Google Analytics Dashboard Plugin for WordPress from MonsterInsights is an extremely popular option is that you can view your analytics data from inside the WordPress dashboard instead of solely accessible on your Google Analytics website.

Additional data and statistics are accessible at Google Analytics. More information and reports are available on Google Analytics website, but for convenience, it's good to have access to an instant overview of your principal metrics through your WordPress dashboard.

Final thoughts

After you've had Google Analytics set up on your WordPress membership site and you're able to gain a deeper knowledge of your target audience and how they interact with your site's content and also how efficient your site is at converting users to members.

If you'd like to learn how to use Google Analytics, we've published an article on how to use the service to optimize your membership site. Also, there's a free course on the Google Analytics website for users who are looking to maximize the benefits of this service.

 Are you having any concerns about using Google Analytics for your membership site? If yes, please leave a your comment below.