How To Use Link Building to Increase Traffic to your site
In this article I'll demonstrate the use of a popular SEO technique to improve the ranking on search engines for your website for courses. It's also known as linking that, when done properly, it can help to create a wave of customers who will take advantage of your online courses.
The significance of linking to build SEO
You've completed some research and you're aware of the keywords that you'd like your site to rank by. You might have even written articles on your top keyword, but you're having trouble getting your site to appear on Google's search results. Why is it not ranking?
It could refer to hyperlinks
Links constitute one of the most important factors in ranking that is considered by the search engines. It's not just the quantity of hyperlinks that matter, but also the quality of those hyperlinks as well as whether or not they're "followed" (the site directs Google to consider the quality of the link into consideration when ranking).
However, Google does not specify what the importance of a link on the website you are linking to and how many hyperlinks your site has. How do you make the most of the ranking factors if Google gives you just a handful of details on its meaning or the significance to each website? There are numerous tools online that can help you. The tool I use the most is Moz. This is a software that combines a number of diverse SEO tools into one.
For link building and other unknowns mentioned above The most efficient ways Moz does is scan the web for sites with links to your site (or the sites of your competitors). Then, it uses that information together with a few algorithms along with additional variables to assign a Domain Authority value in the range of 100 to each website (this is a Moz measurement but isn't a valid Google measurement).
If you examine your site's Domain Authority, you can begin to develop a visual of the value your website can provide to you in regards to the quality and quantity of links. Since we cannot be certain of the way in which the Google algorithm works so we can't find out how closely the numbers that are assigned by Moz correspond to the actual. However, Moz is still a useful source of information.
What are the reasons to offer a portion of your class at no cost
Linking is crucial to ranking your website. How do you get that other websites to link to your site?
People will also link to your website if they feel your site is worth checking out. If you are able to provide useful information at no cost, you're more likely to have people are drawn to your website and increasing the chance that other sites will link to your site.
If you're a school administrator then you are in a unique place. There's plenty of educational information that students are keen to get their hands on. Therefore, I encourage you to make available a portion of your material at no cost. Create a mini-course, or create a handful of classes in your course free for a first evaluation, as an example. In providing content that is freely available for everyone, you're increasing the likelihood of people linking to you.
Select a keyword which isn't branded by the company you are trying to get
If you are planning to start publishing web-based content for free or asking people to link to your site You'll have to select a specific search term you'd like your site to rank for. The keyword should not be one that is brand-named, such as 'cookbook course', for instance as these keywords are the ones that attract new visitors to your site.
When you've decided on the most valuable non-branded keyword to your company and you're ready to begin implementing your link building strategy. To illustrate this post I'll continue to use the 'cookery course' as an example.
- URL: jackscooking.com/cookery-course
- Title Tag Title Tag
Then, you must decide on the content you want to put on your website. If you include your course for free inside the body of your webpage by offering incentives for other sites to link to your site. Make sure the lesson video appears near the top (if it isn't the top) in order to ensure that users who visit your site can view the value of your video immediately.
A second thing to bear to your heart is that Google provides a higher value for pages that have more text on them. This is because they consider that having more content on a page can be advantageous for the people. Although we've put an image on the page, Google cannot crawl the content of the video, so we have to add more words on the site in order to show Google that our page is worth its time.
According to my personal experience, it's helpful to add anywhere between 2000 and 1000 pages of text page. An easy method to accomplish this is by adding a transcript of the video at the end of the webpage. If you require more information, include a bit information about the advantages of the cooking class, such as making healthier meals and enjoying cooking.
Link to websites that have high Domain Authority
The first thing you need to do is start by identifying websites with a high Domain Authority that might be interested in linking to you.
Do a Google search for "cookbook sites' and make your list of websites with a Domain Authority above 30. You can also do a search on 'cookery course compar' or similar search terms in relation to cooking lessons make a list of websites you come across.
This photo is one of the first sites that show up on Google's search results page for "cookery blogs" and the domain Authory (DA) to Moz: to Moz.
Additionally, you can use Moz for locating all websites which link to a web page. Another method you could employ is to compile a list of your cooking courses that are competing, and then check the websites that are linked to the programs. If a website links to a specific cookery school the chances are it's going to accept the idea linking other cooking classes also, especially if you offer a sweet deal by offering a no-cost cooking class. There is a way to sign up to Moz with a free 30- day trial and download all the site link profiles you need to in that duration.
Once you've compiled the list of websites you think might be open to linking to your blog, you need to conduct some background research about the site and then try to locate an email address for the owner of the site or blog director. Hunter is a great tool to do this.
In order to increase the chances of receiving a reply, I suggest sending a personal email to every owner of a website or blogger. It is important to give the reason why they should link to your site by presenting an argument that is clear to them, and makes them feel valued by their customers.
Here's an example of an email you can create:
Hey [name"Hello"
I've been following your site for quite a while. You've written some great content! I'm really impressed with your post [insert link herein the link below ].
I've recently posted a free cooking lesson online that I think you will find helpful. Do you dream of checking it out, and perhaps reviewing the course in your own blog (if you feel your followers would like the course too)? )?
Contact me whether this is something you're interested in. I'm happy to give you the program.
Thanks so much, Keep up the good work!
Jack Saville
It's not necessary to make a request or mention of a link straight away and to maintain the students' interest in the course. If they are promoting your course through their website it's likely that they will provide the link likely without having to ask. Some even offer discounts or even a reward to those who visit their website.
HTML0 Make use of your keyword within the text anchor which links to your site
Another thing to keep at heart when building links is the anchor text you use in the links you are offered. Once you reach the stage of soliciting an additional link (or wanting them to change the link they already provided to you) it's important to make sure that the link is directed to the exact page that you want to rank for the keywords you have chosen, and be sure the anchor text used in the link is in line with the terms you're targeting.
So in our cookery course example, we would ask for a link to jackscooking.com/cookery-course from the anchor text 'cookery course'.
By linking to the ranking page with an anchor that is targeted. endorses this page specifically for the phrase "cooking course" particularly..
High-quality link building helps increase the number of visitors to your site as well as the sales
Having other websites link to your site, particularly ones with a high Domain Authority, will help the website to rank higher on the search engines that you have chosen for your phrases. This means that people who are searching for your chosen phrase are more likely to find your website and online courses.
It takes time to execute the strategy correctly and begin ranking on search engines for your keywords However, the final outcome is a continuous student flow to your course. It's a pretty reasonable price in my opinion!
Jack Saville is an SEO Specialist with Bynder an online company which oversees its assets.
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