How video pros are leveraging AI to make videos

Jan 18, 2024

As my AI chatbot trained on Bob Dylan lyrics says, "The times are a-changing'."
While AI-Bob may not only be discussing how artificial intelligence is fundamentally changing the ways of how film and video professionals concept film, create, or even edit video these days, I can't guarantee there wasn't just a tiny bit on his machine-learning mind.

After all, these notions of artificial intelligence have existed since the very beginning of science fiction literature. We've known this future has been in the making for quite a while.

Yet, even with some prescience, nobody really thought of AI to hit the industry so quickly. New AI tools are systematically altering the way videos are created as well as new AI capabilities are making workflows faster and more automatized.

If you'd like to learn how you can leverage AI to enhance your video content and, you know -- keep up to the changing trends the best way to do it is with the tips and tricks in the following article.

The background of AI in video and film production

From the very first screen portrayal of AI in the film "Metropolis" (1927) to the legendary HAL 9000 AI in "2001: A Space Odyssey," AI has a extensive history in the film industry itself. But, as a tool for video production AI is relatively brand new in the field.

Adobe unveiled its machine-learning and artificial intelligence technologies Sensei back in 2017, as well as a host of other film and video technology brands have been experimenting with techniques that artificial intelligence could be used to speed up different edit and production workflows for the last 10 years.

But, for the vast portion, AI was not a significant component of many workflows for production up until the last couple of years. Even then, the majority of uses are limited to preparation as well as transcriptions and scheduling -- which is still one of the primary ways you can streamline the process of your work with AI.

AI in the pre-production

If we're discussing AI and its use in the present (as contrast to the opportunities it presents for the future), most of its recent breakthroughs have been with writing and text. With ChatGPT changing the game with its large feature chatbots that use language models We've observed that AI is capable in recognizing and producing text and speech.

Because of this, most of the methods by which AI is incorporated into many different creative projects -- and in particular using video, is by providing automation for different text-based tasks like transcriptions and subtitles.

Since rev AI to Otter, there have numerous tools coming up that are capable of taking long clips of audio or video, and employing AI to speedily and precisely transcribe them into text for you the editor to edit.

In addition, thanks to newly added text-based editing capabilities to video editing apps such as Premiere Pro and DaVinci Resolve editors of video have the ability to read those transcriptions and make changes by text, which will later be converted into video.

These are all great instruments for preparing your production as well as you could utilize AI chatbots like ChatGPT for all kinds of script writing, shot listing, production scheduling, or even generating creative titles and descriptions for your video content as well.

Here are our top three prior to production AI tools:

AI-generated image of a blonde woman wearing sunglasses and an orange jacket

AI to improve production

Now, moving onto the more exciting stuff. Although AI has mostly been limited to post-production and pre-production thus far, there are a lot of ways in which AI -particularly generative AI is employed to assist in video production.

Looking at an generative AI specifically, AI apps like Runway and Pika are already breaking into video generation based on text, image, or video commands. Although they may seem a bit unprofessional and animated today, with the right prompts and stylings they could produce photorealistic generationin a shorter time than you think.

Still, for tools available in the present, your most effective options for using AI in your existing projects could be with using AI as a method to give depth and energy to your video and also to streamline your production process while working on location.

Also, with AI as well as the many generative possibilities that will be available to you in editing later on the photographer can take your photos much faster and less tense knowing it is always possible to use AI to edit out undesirable background elements, crew members, or other cameras or equipment.

Below are some useful AI-powered production tools to take a look at:

The impact of AI on stock photos as well as B-roll videos

Before going into post-production, we must also note that of all video industries, AI is going to possibly revolutionize stock images and B-roll the most. With the addition of AI editing software, video editors will eventually be able to trigger and generate all types of specific and niche needs for stock photo or video.

But as we're quickly learning about AI as well as its uses as well as rights, there's many questions that need to be asked concerning where AI apps are getting their images, videos, as well as data for their machine learning needs.

In this case, for instance an example, for instance, a class action lawsuit was filed in the last few days against Stability AI, DeviantArt, and Midjourney because of their usage of Stable Diffusion on behalf of many artists who contend that this AI technology uses millions, and perhaps billions -- of copies.

We're entering an interesting age where stock photo and video will become much more customizable, but also a lot more essential to find genuine AI generations and not unlicensed (and potentially unlawful) images or videos made by other artists or businesses' works.

AI to post-production

In the post-production phase We're starting to realize the true power of AI as well as how game-changing it will be for the industry. As we covered earlier, generative AI in particular is expected to become the most important innovation of the coming decade in editing video.

The times of having to re-shoot and the need to go in and do frame-byframe editing to a shot to remove a character or change the logo. New generative fill tools in Premiere Pro and similar AI-powered capabilities are coming to every one of the leading video editing apps and tools.

Text-based editing is another option, in which editors are able to use AI to completely translate the video, and then make modifications to the text in ways to smooth the interview footage (no need for "ums" or "ahs") as well totally create new footage or even scenes for the future.

With AI tools making its way into all types of post-production solutions like color correction or editing and even the power of generative AI to build new camera angles AI is beginning to shape video editing into a completely different creative art.

Top 3 AI Production tools:

AI-generated image of guy in a pink jacket working at a laptop with swirling, cloudy background

Tools and tips for using AI in video today

We're always exploring new methods to incorporate AI into our own production to streamline the process of creating content and improve workflow efficiency.

"As an editor of video I'm constantly thinking about the logistics of continually making changes to our videos in the coming years. The majority of my work is shot in rented locations, not in our studio. So when something happens and we need to alter or add to any of the sound bites in a video, it's necessary be able to shoot again. But it's really cool to think about what AI could be able to do. in a position to use our existing recordings and create new sound bites that sound exactly the same acoustically. That could be quite helpful for our work."   Elise London, Senior content producer at


For a final overview Let's look at some tips, tricks, as well as a couple of additional AI tools to help you get up to speed with the AI-powered workflow for video production.

The actual power of using AI in your existing initiatives will be centered in streamlining and optimizing your processes throughout. These suggestions are designed to helping you make your life simpler. (Read: not completely replacing you or your crew with AI robots... yet.)

  • Send the video you want to make requires chatbots (like ChatGPT) to develop the basic plan of production and schedule. Does it match to what you'd like? If yes, great. If it differs, see whether your AI strategy could make it easier for you to save energy or time.
  • If you do need creativity in your script, you can try giving AI the chance to revise the script or improve it. Also, you can provide your instructions to AI before you begin, however if you want to simply check out how AI might help, give AI the chance to work on improving (or even provide feedback) for the script.
  • For concepting and storyboarding Try using a creative AI software (like Midjourney or DALL-E) to develop concepts. You can feed these AI apps either text or images as prompts or prompts, and see how well they could do with diagramming your shot settings and camera design layouts.
  • When you are ready to setting, consider if AI apps can further streamline your production schedule. It never hurts to try to see whether AI will save you cash and time by making the production time short and efficient.
  • When on set, bring the concept artwork and revise it on the fly. If you're receiving comments from crew and cast members regarding possible changes You can easily incorporate this feedback into the generative AI tools and tweak your design elements and production designs when you're still on scene.
  • When you have finished your production, make use of an AI program such as Rev AI or Otter to translate your film. It could be extremely helpful in your editing process, as it lets you look over transcripts instead of reviewing all of the footage (and the transcription your self).
  • You can make changes immediately and even edits to your video in accordance with the transcripts. Software like Adobe's text-based editing tools can assist you in making these adjustments when you upload your video into your NLEs.
  • Create small or substantial modifications to your video using generative AI tools. AI apps like Runway and Stable Diffusion will help you put graphics or footage created based on text or image requests.
  • After you've exported your video, you'll be able to use AI text chat software to generate fresh and unique titles and descriptions for your video before making them available for upload. Test different suggestions to discover which innovative titles and text may be suitable for you.

Remember though, these are just some tips and ideas for incorporating AI into your workflows for video today. Innovative AI tools and capabilities come out nearly every day, so stay tuned for any new innovations or breakthroughs that might make your videos more efficient.