Ideas for creating new structures from an incredible duo of actor and director
The annual event to promote videos, called Outside the Frame, is an annual gathering of experts and creatives across the globe who produce videos. They then present their knowledge and expertise. For this year's edition, we were privileged to be part of the Director Team of New York, rubberband designed by Jason Sondock and Simon Davis and Simon Davis to the stage of video. We will explore the creative process that results in material to be used by brands like Air Jordan, Apple, Chanel and many different brands.
Three fundamental principles that will ensure that you do your work with the highest efficiency
There are three types of rubberbands. Three key aspects you should be aware of prior to you begin your journey.
1. As simple as that.
Whatever the scope of your project, you must be sure to return to the underlying concept. Sticking to the concept and tone will help you get maximum results from the videos that are used for marketing. You'll be able to have the capability to convey and present your ideas via video regardless of the fact that the design or style isn't easy. Most people are going to enjoy something that they are capable of understanding.
2. Imagine how you'd prefer to be handled
No matter what the topic, do not offend the audience or behave in a snide or in a disrespectful way.
Be aware of how people prefer to be heard and pay attention to the messages you receive from your body. Reports and data can only be reliable if they're contextually specific.
3. You should create work you'd like to be able to look at.
It's important to produce art that you are interested in. Even if you're creating an advertisement, it's not an indication that your work is dull or lacking the aesthetics.
Be bold and push the boundaries and communicate a message that's a bit out of the ordinary. If you believe that your intuition is informing you to believe this take it as a sign from your heart.
Work outside your comfort zone
An average viewer can become exhausted while watching videos which have the same characteristics as viewers. However, a burst of enthusiasm unconventional if controlled properly could bring them to action at the same at a time.
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