Infuse humanity back into your marketing with personalized video
If video fuel is the key to expanding your sales and marketing personalization is the next step, turbo-charged rocket fuel.
You can learn from 77% of people who are seeing positive results from video marketing, such as growth in lead, traffic as well as brand recognition. In terms of personalized videos, 81% also report that customized videos are increasing their revenue.
In fact, people have 13percent more likely to retain a message packaged in an email with video rather than an email with text.
If you're thinking of using video personalization to skyrocket your earnings We'll guide you to get there through this tutorial. We'll also drive home the advantages of having customized videos and hand off strategies for creating videos that generate ROI.
The top 4 advantages of video personalization
Marketing that is human-centered
Personalized videos are an effective way to stand apart in the crowded world of sales and marketing.
Think of it, really. Does a video thumbnail of a smiling face -- waving hi to you more than a dull, text-based email that seems to indicate that the sender been mass-distributing it to everyone who is on their outreach list? It's hard not to pay attention to the video message would you not?
Video personalization does more than just draw people's attention. It it also allows you to display your character in order to build trust with potential clients.
Statistics support this as 70 percent of sales representatives using personalized videos to promote outreach reporting an increase in their response rates.
Time saving is for everyone
Making preparations for meetings, creating captivating presentation slides, and scheduling time for product demos all take lots of time.
When you've mastered the art of the art of video prospecting the process, you'll be able to quickly create customized videos that will save you and your viewer's time.
Internally, recorded videos are super helpful for fighting the case of this-meeting-could-have-been-an-email minus the boring part of having to write and read long emails.
Externally, personalized videos are great for (and humanly) making new suggestions making better prospecting decisions, as well as informing new users and users about your product.
Supports your ABM strategy
account-based marketing involves targeting selected businesses with personalized content to nurture and move them down to the sale funnel.
How do you nail your ABM strategy though? Content that is personalized and addresses the particular questions that your target customers have.
Luckily, personalized videos are the ideal content format for nurturing these uber-important target accounts.
Personalization is one of the most prominent features in a sea of written material, and will help you gain a client's attention while not taking up lots of their time.
And two, because personalized videos can be used in a variety of use cases, you can use it throughout the marketing or sales funnel. As an example, you can use video personalization to share opening messages, address customer support questions, and build your relationships with folks at targeted accounts.
Makes work easier
Lastly, customized video helps avoid confusions and misunderstandings which poorly or poorly written briefs breed.
Sometimes, despite our best efforts to stay in touch, we forget that everybody is different in their approach to working and sharing information.
Plus, you can auto-generate the transcript of your screen-recorded video for a written recording of the video's content. That makes your entire conversation searchable by pressing CTRL-F able, and easy to reference in the future.
9 tips that will help you create personal videos
Are you convinced that it is time to begin creating personalized video content for pitching, prospecting, teaming up with others, assigning jobs, and much more? Start making. We'll be honest to say that creating an individual video is simple.
Here are the best tips and the video personalization software to start you off -Let's begin with the tips below:
1. Create an informal script that will help you stay on the right track
You don't need detailed ones however. Make a list of the things you want to include on a sticky note and you're set. Refer to this list while you make your video so that the message stays focused on the right topics and you won't miss something.
2. Keep it short and simple
Long, rambling videos fail quick and often. Simple, straightforward videos work better in capturing and holding people's attention. Actually, more than 60 percent of viewers stay watching an advertisement until its close if it's less than 60 minutes.
Writing your videos in scripts reminds you to use basic language, and to stick to your message, which, is why your video is brief.
Three more helpful tips to try today include:
- Speak to your camera as you would to someone! Just because you're creating a prospecting video doesn't mean you need to use fancy words to make your voice sound professional.
- Be authentic. Your authentic self! Potential employers and coworkers appreciate being yourself in your video. They're not looking for a highly edited version therefore it's fine if your otherwise perfect video has a small slip up -- it's only human, after all.
3. Do not settle for the first take
If this is your first experience with video prospecting it is recommended that you put in some upfront practice by taking the video a handful of times prior to completing the first time.
The reason? With each version you record You'll discover new information like:
- Your delivery style
- Optimizing the lighting and audio
Additionally, you'll come up with new ideas for displaying your individuality and make connections more effectively with the viewer.
4. Be sure to add your face
The reasoning is that showing you face can be the best way to connect with your target audience. This is the first step to personalizing prospecting videos and is a guaranteed way to earn your targeted accounts and trust.
For marketing video too, showing your face is helpful for more than gaining credibility. It also helps build brand familiarity. The explainer clips for SparkToro which he posts via social media to name a few, can help boost branding recognition, in addition to educational content and connecting to viewers:
5. Sprinkle some pepper into your character
Be yourself, and to speak naturally is the most important thing to remember on this page. However, there are other ways to show off your personality also. Examples:
- Create your own "uniquely-you" video recording space. While keeping the background clear include items which define who you are. As an example, you can add books if you're a reader (they're excellent for starting conversations also!) as well as antique pieces of art if you love those. The wall decor can showcase what you enjoy.
- Introduce a distinct accessory to your wardrobe. This could be anything from a specific-colored scarf, to wearing a T-shirt with your company logo, or wearing a cap for all your videos.
These tips will not just help spotlight your personality however, they also help build brand familiarity too.
6. Find out about potential customers to ensure that you can tailor the video you send out
The concept of personalization typically is only limited to using your customer's name. But it's more than this. Because if you really want to leave a strong impression and drive positive results by using video You must personalize your videos in the correct manner.
What can you do to take individualization to the next step?
Through researching your potential customer's problem. This helps create a video message that speaks to the person's particular problem -- offering them an answer that they really require. In turn, this guarantees positive responses.
7. Provide a useful recap or a summary of what you'll be covering.
Depending on the person you're aiming your video for and the length of your video depending on the audience, putting up a text-based slide featuring what you'll talk about, or the things you've spoken about can be helpful.
For internal videos, we suggest including a slide that highlights what you'll discuss in the video . include it when you describe what you'll cover within the video.
For external videos like sales pitches, include an overview slide or recap detailing how the tool could help the viewer. Place it prior to the call-to-action (CTA).
8. Go the extra mile by engaging
The video can be made using tools like hotspots, overlays and time triggers and branches to invite viewers to engage with the content.
Take a look:
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9. Provide the viewer with a subsequent step (aka an CTA)
It's also important to navigate your viewer on the next steps that they should follow after viewing your customized video.
For outreach emails, this could be asking them to reply to your message to request a demonstration of your product. For marketing emails the CTA could be a micro-conversion such as signing up to your newsletter, or inviting viewers to try the freemium version of your tool.
For internal videos, make your ask clear. In other words, you can tell viewers to read the instructions and return you with any queries that they may have.
Make your very own personal videos right now.
To recap, personalized videos:
- Are easy to make
- Accelerate things and provide async remote work
- Are an effective way to standout in a noisy world