Learn to master the art of event recap video
But, before you know it, the weeks of planning are done within a snap In the average, businesses need 3-6 weeks to plan and advertise a small virtual event. The creation of videos for event recaps is the best way to make sure your content lives on, for a long time after your event is over.
Videos of event recaps are an effective way to increase brand awareness, promoting the next event, and reaching more of your potential customers.
In this post we'll discuss the best practices, tips, as well as examples to help you make shareable videos of your event that will not only assist people remember what was memorable and also inspire people to join your next event.
In this article
- What is an event video recap?
- What is the reason to create and distribute event recap videos?
- How to create and distribute event recap videos
- Event recap video best practices
- The wrap-up
What is an event review video?
The videos of event recaps are typically about one-to three minutes long. They're designed to give viewers the full picture of what it was like at the event.
These edited clips are then added to on-brand images, as well as music to provide memorable images of the occasion. Here's an example of the event held in collaboration and The Vendry in Los Angeles.
What is the purpose behind creating and distributing event video recaps?
Capturing videos for recaps helps marketers to capture the essence of events. Participants can relive the experience while those unable to attend may feel motivated to join next time.
Videos of event recaps can also make the production budget of your event go higher, which means the event will continue to delight, educate, and delight even after the curtain has gone up.
Make sure you maximize your return on investment and produce lasting Content
After weeks of meticulous preparation, you'd like the event to go unnoticed when it's done. Recap videos help maximize the visibility of your event and make sure it is at the forefront of your audience's mind.
These are also ways to transform event footage into content that is evergreen and earning higher value out of the initial investment. Use event recap videos to create social media posts, website content, newsletters, and the future campaigns for promotion.
Boost the reach of your event and increase conversions
When you publish videos of your event will reach a wider group of those who did not take part in your celebration. People who couldn't be there or weren't aware of the event can be able to enjoy the highlights of the event, get an idea of its value, and perhaps convince them to attend the next event.
The increase in engagement could be the cause of conversions, such as subscribers, event registrations or sales.
Latha Youngren, CMO of the event control software Tripleseat Latha Youngren, CMO of event management software Tripleseat the recap video of the annual event, EventCamp aids them with multiple marketing strategies and also for promoting their company brand's culture.
"Beyond the actual recap content The video also serves different purposes. We use it when promoting the next EventCamp via email, on social media, blog posts, as well as paid video content. This is a fantastic way to show our customer service and company culture when making an application for awards at events."
Make sure you are able to demonstrate the accomplishments of your celebration
Recap videos provide a visual record of the success of an event. In displaying the testimonials of attendees, positive feedback, and the general energy generated by the event, organizers can build trust that there's something to be gained from their events. People who haven't attended before are able to experience what they've missed and unable to experience.
How do you create and distribute videos of event recaps
The secret to creating a memorable event recap video is all about the planning. Know what story you want to convey and how you will do it before beginning to create. Then, create a well-thought out distribution strategy so you get it in front of the people you want to reach.
Plan your recap video before the event is over
Prior to the event, create sure you have a plan in place for recording the key moments you want to incorporate into your summary video.
Latha of Tripleseat Explains that the key for a great event recap video is plenty of planning. Before the company's annual conference starts, they have a clear vision for the post-video content.
"At Tripleseat, the planning begins well before EventCamp begins. We identify the types of images we'd like include in the video and the most inviting locations within the venue, high-profile speakers, and reaction of the attendees" According to her.
"We hire a local videographer and brief the videographer on what we want to shoot as well as the overall vibe that the music will create, size of work and the deadline."
Choose your audience of choice and your key message
A recap of an event video made to relive past events may look differently than one intended to encourage future attendees to join. Before the videographer starts filming make sure you know the objective of your video and the intended audience.
Do you want to use it as an overview reel or social proof? Or a teaser to show you next year's events or a different idea? When you know exactly what message you want to convey in your recap video it's much simpler to build your storyline.
Nebojsa Savicic is the co-founder and CEO of video automation software plainly, says the event recap video should make viewers feel as though they were there.
"You have to think of a strategy. Think about what you want your audience to take away in the film. Is it the highlights of the show, the keynote speaker, or a behind-the-scenes look? Once you have a clear concept of what you want to achieve then you'll be able to map out the contents for your video."
In order to assist recent attendees remember your event You could choose to include key insights as well as highlights of Q&As. But a teaser designed to encourage sign-ups for future events could contain more testimonials as well as video footage that captures the energy of the event.
As an example, Snap uses their event recap video to generate anticipation for their newest release of features.
It is formatted according to channel specs
The way you present your video will depend what distribution channel you make use of. So, think about which orientations are best for the platform you choose.
Build a distribution strategy
Creating a distribution strategy helps increase the number of people who view your film. Before publishing your video and publish, make a list of the channels you want to use to promote the video recap. Make sure to post it in the places that your intended audience is most likely to visit.
Presently, 60% of marketers use social media to drive virtual registrations for events. If your target audience spends time there, you should post your review video.
Latha Youngren shares how Tripleseat shares the video in multiple places in order to increase its exposure.
"We release our recap video in follow-up emails to attendees as well as publish it on several social media posts, ask employees to spread the word to their networks, and embed the video in the recap blog post as well as on the EventCamp site," she says. "We also tag the attendees and speakers featured in the video to make them informed and able to share it with their networks."
"We optimized the video by making use of keywords such as'marketing conference review,' industry insight,' and 'networking success.' Then we transcribed the clip, built an SEO-friendly landing pages on our site, and then embedded the video alongside the blog's compelling post," she explains.
"Our recap video became viral, generating buzz in the world of marketing and drawing hundreds of viewers. It boosted our brand's visibility and established our position as an authority, and resulted in leads." Maria Harutyunyan, co-founder & the Head of SEO at Loopex Digital
It's time to get it right
The time you share your recap video depends on your goals. If you want to engage with recent participants to remind them of important lessons and highlights, you should try to publish your video shortly after the event so the video is fresh in their minds.
If your aim is to increase sign-ups at the next event you'll be hosting in three months, then post the video in the weeks before the event.
Event recap video best practices
Do you want to produce an event-related video? Follow these three guidelines before getting to work.
- Keep it brief and simple.
Your event recap video is a short summary of all the action -- not a blow-by -blow summary of everything that happened.
Take note of the viewer's focus and time. As an example, Nexus created a recap video in just two minutes, and also included the perspectives of Industry thought-leaders who attended.
If you've got leftover footage, you can repurpose it for posts on social media or any other promotional video and save on your video budget for production.
- Add social evidence
Social proof elements will help build brand credibility. If potential guests see good experiences that recent attendees had, they may be more likely to sign up for your next occasion.
Business community online, The Tweak Your Biz, includes social evidence in their video recap by asking attendees and speakers to write about the highlights of their experience.
- Showcase big names
If you've hosted a well-known experts, brands or influencers, include their names in your articles. It's a kind of social currency that might get other users to sign up for your next edition.
It also comes with the added benefit that if you tag these people or their brands in your content, they may reshare the video with their fans, expanding your reach.
The creative festival SXSW has well-known film and television personas like Robert Downey Jr, Elizabeth Olsen, and Eva Longoria in their daily event recap.
Questions about recaps of events 1. What length should an event recap video be?
A video of an event is expected to last in the range of one to three minutes. It should be more similar as a highlight reel, but not as long as a full-feature movie. 2. What are the advantages of video recaps?
Videos of event recaps have many significant advantages that include:
- Boost the reach of your event
- Maximize the return on investment of your event
- Encourage the future participants to sign up
- Establish trust with your public
The wrap-up
Videos of event recaps can make non-attendees feel a part of the event and encourage attendees to join next time. These videos can also be a means of keeping your content alive for attendees long after your event is over.
From highlight reels to attendee testimonials, event recap videos help broaden your event's reach. Keep these tips and examples in mind when you plan to highlight your events' highlights, make social proof, and boost sign-ups.