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The development of a solid branding doesn't mean just developing a visually appealing branding or distinctive voice. It's also important to stay present in the same places as your target audience so it is possible to build and keep interest in your business. Spaces where you can connect with your target audience, whether on particular social media platforms or offline--are called brand touchpoints or customer interactions.

Read on to learn how to identify your unique brand-related touchpoints and use the power of these touchpoints to help build your company.