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A brand's development isn't always an unending process. Online seller and creator Alisha is a student of this lesson over her past eight years of creating, sharing, and pivoting her content.

"In 2014," Alisha shared with , "I often traveled for work and wanted to document my trip and the amazing destinations I'd been to and the people I encountered. So, I started heyalisha.com to document my most loved restaurants and other activities."