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Social media is a great platform to share stories about your business, products and services, customer experiences working environments, partnerships, and workplaces which help create a brand's identity and bring it to the forefront. The past was when brands had to rely on advertising, PR (PR) and word-of mouth in order to shape their reputation. To consumers, the trustworthiness of these methods of communication was a challenge. Today, businesses exist in an environment inhabited by stories that are so clearly real that it's difficult not to be able to trust the stories.

Forbes report that the trust of the brands is determined by "consistency, honesty and transparency." Social media are the perfect spaces for delivering these characteristics because they allow you to tell the real-life stories of people who create, inventing, selling, buying and using, reviewing and recommending products and services.