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Most shoppers are multichannel consumers, meaning they regularly purchase from several platforms. The research shows that from 42% to 73 percent of shoppers make use of multiple channels in their purchase. This is a sign of the necessity for a multichannel selling strategy.

When you sell on multiple platforms, you will be able to connect with your customers wherever they are regardless of whether they are through social media, online platforms, or in store. Regardless of your business size, this approach will allow you to reach more customers and maximize your revenue.

In this article, we'll cover the basics of multichannel sales, which channels might be suitable for your company as well as how you can begin your multichannel selling strategy.