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A majority of consumers are multichannel, meaning they regularly make use of multiple channels. Research shows that anything from 42 percent up to 73 % of customers are using multiple channels in their buying journey. This highlights the importance of multichannel strategies for selling.

When you sell on multiple platforms, you will have the ability to interact with clients wherever they go, whether through the internet, social media and even at stores. What ever the size of your business it can help you expand your reach and increase your profits.

In this article, we'll talk about what multichannel selling is and which channels are appropriate for your company and the most effective way to launch the multichannel sales strategy.

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