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Attracting customers from the local vicinity is essential in generating sales for an owner of a small-scale business. Also, it's crucial to have an approach that is strategic to be seen by local consumers searching on the internet.

Local SEO (search engine optimization) comes into play. Local SEO aims to make your business more visible in local search results. In the event that potential customers within your local area are searching for the products or services offered by your company the business is prominently displayed in search results, helping your business out-rank rivals and generate greater visitors to your site.