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When Pooja Bavishi decided to create her own company for ice cream, Malai, she took a clear, personal view. "I came up with Malai in order to honor my childhood tastes in as young Indian American in a popular and mainstream way," she says.

"Everyone has the experience of ice cream from their childhood which is often associated with going to the local ice cream store for a delicious dessert, or having an ice cream cup with your loved ones," Pooja says. The nostalgic infusion is observed on the streets of Malai by visiting market halls and food markets within the area to freezers at food stores, and pop-up carts across New York City, and an attractive flagship shop in Brooklyn which offers local and nationwide delivery.

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