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Social commerce is an essential way to reach buyers who are in the same place and ensure that loyal customers are happy. On social media platforms--such as Facebook and Instagram, TikTok, and Pinterest--users are able to browse through brands and categories, and then with only a couple of clicks, purchase purchases without leaving the application.

It's huge income potential here. The 2024 world-wide revenue of more than $700 billion U.S. dollars were generated through social commerce.

Ahead, we'll guide you through what social commerce actually is and how it differs from the other purchasing categories, such as traditional e-commerce, or social selling, along with a list of benefits and tips for first-timers.