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If you're the owner of a company, it's essential to look at strategies and alternatives to aid in your growth or expansion. Conducting research on your competition can help you determine your position in the market and assist in understanding how other businesses and organizations approach their strategy to interact with clients.

Professionals who are experts in market research can help ensure your product or service that you provide is appealing to potential customers. This article provides a brief description of the various fields of study of competitive market research, along with the advantages and methods to use this to improve the performance of your company.

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