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The artist and illustrator from Hamburg, Ines Hassler, more commonly referred to by the name of Frau Ines, thrives on the variety of her work, her courage and her local artists community.

"Creative exchange, connections, as well as the sense of community that is a part that the scene offers are crucial to me, and have had an effect on my work," says Ines. That scene is located in Hamburg is a hub for creativity and is managed by Ines and the local group of artists: Hey Du the art store and Ines's tattoo studio. They also have Live Art Club which offers "cheerful, refreshing" drawing class. "I could not have gotten to the position I am today were I not at a sufficient level of openness to what the city and the people can offer me over these past decades," Ines says.

A thriving artist from a very young age Ines explored a myriad of different creative fields during her time at school before settling in the field of design. "But after just a couple of years of working for agency work," she says, "I realized that the heart of my work was more on what I do beyond the hours I spent instead of working with big brands as well as clients. This is why, at some point I took the decision to create my own venture and become a full-time an artist."

Learn more about the ways Ines can manage her many responsibilities, as well as how feedback from customers affects her style choices and the methods she employs to convey the company's image.

The ability to create can be an incentive

"The variety in my everyday life keeps me creative and active," she says. "The worst thing for me is to do the same thing repeatedly time. I like switching between tasks, working with various people, and working toward similar objectives. It's like a leisure activity."

"But in reality, it's often hard," she acknowledges, "especially during times of epidemics or times when deadlines for different parties get together. It's stressful and often way too much. It is now my responsibility to find a way to harmony."

"In the end the sense of self-realization will always be an important factor" Ines adds. "Sometimes it's a little crazy I'm able to describe what I do as a profession. But for me, it's not just a job--it's passion."

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