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There's a distinct difference between someone who is an aspiring customer for your course, and an active participant. It is crucial to ensure that people who are active and who love the content of your course that you offer do not change their opinions before they click "buy right now."

The decision of the buyer typically boils down to three fundamental factors:

What is the most likely cost to be incurred?

What's the median price that other course creators charge?

Which is the simplest or most difficult way it is to settle

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