Logo

The phrase "entrepreneur" was used to invoke images of traditional small business proprietors, who were self-employed in brick and mortar stores , or inventing new concepts that revolutionize the world. Now, with millennials and Gen Z leading the charge entrepreneurs can range from the lifestyle influencer earning cash via social media affiliate marketing to the co-founders of an online personal financing clinic.

Business ventures that were new and innovative grew in the COVID-19 pandemic Some because of necessity and some out of the opportunity presented through countless hours in the comfort of their homes. The exponential growth of creators on social media has changed the face of the concept of entrepreneurship. 's flagship report 2023 Outlook: Entrepreneurship and the Creator Class provides exclusive insights on the opinions of consumers about the creator economy and insight into how every entrepreneur can use creative strategies to grow their businesses in 2023.

What defines an entrepreneur?

Traditional entrepreneurs start in the hopes of entering the business world. They often already have a plan of action to launch their venture. They also keep an eye on emerging trends in business to understand when to turn their passion project into full-time job.