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Potential customers often add products or services into their shopping carts online before leaving a site without checking out. This is also known by the term "abandoned cart" or "abandoned checkout." Research shows that consumers abandon 84% of carts on mobile devices and 72% on computers.

It is possible to recover the lost sales through sending out cart refund emails. The email is a follow-up which is automatically sent to your customers after 24 hours of abandoning their cart. In this way, you'll be able to stay in touch while your store and the abandoned items are still present in the minds of shoppers.