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May 27, 2023

People who want to purchase goods or services in their online shopping cart, then leave a website without checking out. This is also known in the terms of an "abandoned cart" or "abandoned checkout." Studies show that customers abandon 84% of carts on mobile devices and 72% of carts on computers.

There is a chance to recoup some of these lost sales by sending them cart reminder emails. The email is a follow-up which you automatically send to clients within 24 hours of abandoning their carts. This way, you can keep in touch even if your shop and abandoned items are still present in the minds of customers.

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