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Jun 24, 2023

We're proud of our twenty-year experience of providing a platform to entrepreneurs and small businesses around the globe to stand out and grow. Black Connect can be described as an organisation that is not-for-profit with a wide reach across the nation and encourages entrepreneurial spirit and entrepreneurship Black communities. Black community. They seek to reduce the wealth gap between white and black communities across America by boosting the in the percentage of black owned enterprises.

It is feasible because we are able to accomplish this as we pledged $100,000 to Black Connect as a part of our 2020 commitment to aid organizations in their battle to end discrimination based on race. In the year 2020 began in 2020, when we announced a pledge of $500,000 to Black Connect, we have included $375,000 in their budget of social justice.

We talked to Black Connect's chief executive officer and National President, Angela Majette, about how they're establishing a framework that will aid Black entrepreneurs as they strive to succeed.

Angela Majette: There were many factors behind the choice that I made to create Black Connect. It started with my experience as a business owner the early days of my personal business a few years ago. I looked to find the same organization Black Connect and couldn't find an organization that was similar to it. As and the idea of forming the company we are today known as Black Connect has been in my head for more than twenty years.

Similar to leaders such as Malcolm X and Marcus Garvey I'm of the view that the capacity to attain the independence of business ownership through economics is the foundation of not only Black economic success but also the civil rights. It is, however, essential for Black Americans. When my son reached me at college to inform me about the plans to launch one, and there were many inquiries about the business that I could think about each of the entrepreneurs that I encountered at the beginning of their journey, that didn't have a immediate family member or anyone who could aid. This was the perfect time to start Black Connect.

Two of the first projects I designed included the Legal Assistance Program for the Pro-Bono, and FeverPitch.

My primary focus was on the legal aid for businesses as each significant business decision can have a legal impact. As a lawyer analyst, as also a small-business owner, was aware of the necessity of legal assistance for those needing it and within the realm of non-profits regarding Black entrepreneurs and entrepreneurs operating small enterprises.

In the twenty-plus years I've been, working as an accountant as well as a lawyer analyst been working closely with a variety of business owners and entrepreneurs and have worked with lawyers on issues related to business litigation, forming business entities and other transactions. I've seen firsthand that many of legal issues entrepreneurs and business owners have to face are avoided or minimized by obtaining legal advice from the beginning.

I developed FeverPitch which happens to be the national pitch competition due to the fact that it only accounts for just a small portion of venture capital flows for Black entrepreneurs. Black entrepreneurs often aren't protected from the strict rules which govern the majority of pitch contests. FeverPitch is one of the largest events in the calendar. It is a a fantastic chance to convince corporate sponsors as one of our goals. The employees of our corporate sponsors act as judges in FeverPitch and give valuable advice to entrepreneurs. FeverPitch is a memorable occasion for us at Black Connect. Black Connect and we're currently organizing the event in preparation for FeverPitch 2023. It's great to be able to collaborate with a team of hardworking and creative entrepreneurs.

We started to concentrate on marketing because 96% of companies owned by Blacks are not staffed by employees. That means most small entrepreneurs aren't able to hire an entire marketing team. In order for a company to grow, it needs earn a profit, but not having employees, the proprietor is unable to provide any support for sales or marketing. Smaller businesses rely on the marketing of social media which was once considered to be a reliable and cost-effective method for advertising to smaller companies. However, the dynamics of advertising via social media has altered. The social media platforms are crowded, and customers are wary of bogus news. Moreover, the cost for social media marketing is increasing.

A lot of companies pay from 4000 and $7000 per month to advertise on social media platforms which is one of the primary reasons why it's not a surprise that the only feedback we get straight from Black Connect customers is marketing via social media. But, it does not result in the growth of sales due to the fact the fact that Black small businesses don't possess the purchasing power.

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