In today's hectic marketer making content and improving algorithms is an all-day job. If you're a designer, content marketer or even a marketing generalist your schedule is probably so busy that it's difficult to make time to stay motivated and keep your mind current.

Then, since the advice can be condensed into a 140-character tweet, the one-minute Instagram Reel or short LinkedIn posting, you'll be able to be inspired throughout the day. (No overtime required.)

14 marketing influencers you should be following

In this article

1.    Experts in video marketing that we enjoy
2.    Content marketing experts to study from
3.    Social media marketing professionals who motivate us
4.    SEO and Web design experts to keep an eye on
5.    Marketing strategists doin' cool stuff

Video marketing experts we love

Danielle Diamond

Danielle Diamond is the co-founder of Epiq Media, a video agency that produces videos for customers like Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

In LinkedIn, Danielle's motto is "Don't be the ad. Make yourself the television show" and she teaches her audience how exactly to accomplish it. She shares captivating ads, (short) video marketing playbooks, and the actual results that their creative campaigns yield.

Here's a peek of her innovative work for Exit Five:

Kim Gehrig

For a taste, here's a campaign she did for Apple:

Kevin Anson

Kevin Anson is an expert in video marketing who works with companies like ClickFunnels, IBM, and Mercedes Benz. According Kevin Kevin his website, he's produced more than 10,000 videos and advertisements in the last 16 years, and he's now sharing his knowledge with others via his well-known YouTube channel.

The majority of his videos clock in at under 10 minutes, and they are focused on practical and technical tips, like the steps to create an application video that can be used in the App Store, how to smooth out audio as well as how to apply subtitles to YouTube videos.

You can catch Kevin's videos via YouTube and Instagram.

Content marketing gurus to study from

Ross Simmonds

The president of Foundation which is which is a company that specializes in content marketing, Ross Simmonds is the go-to person to follow on everything related to content marketing and growth. Simmonds is well known in the field of content marketing for interacting with other marketers and making Twitter threads full of actionable guidance.

Ross' own success on social channels also serves as a masterclass in content reuse. Ross doesn't just posts tweets to over 60,000 followers but he also shares digestible marketing advice on the Instagram platform, YouTube as well as LinkedIn.

Amanda Natividad

Amanda Natividad is vice-president of marketing for SparkToro the market research startup. Through Twitter, she regularly offers advice on content marketing to her 116,000 followers, and her monthly newsletter, The Menu is a deep dive into her opinions on marketing. She also speaks with founders, marketers, and content creators via her YouTube channel The Menu Show.

Kaleigh Moore

Kaleigh Moore is a freelance writer as well as a marketing expert, and co-founder of Content Remix an audio repurposing podcast agency. On both Twitter and LinkedIn, she shares practical tips for improving your writing and repurpose every type of contentthat includes audio, written, and video content -- for maximum impact.

Social media marketing experts who inspire us

Lauren Thomas

Lauren Thomas has an impressively star-studded list of jobs on LinkedIn The resume includes: In the past, she's worked for AT&T, The Coca-Cola Company as well as Macy's as well as is currently the social director at Intuit. Her suggestions for content creators?

"Do work that you're proud of and enjoy some amusement while doing it."    Lauren Thomas, social media guru

On LinkedIn, Lauren shares her tactics for hitting 100,000 followers on TikTok, getting buy-in from the top management for social strategy, and coming up with new social strategies.

Christopher Tompkins

Christopher Tompkins is the CEO and the head strategist at The Go! Agency, which is a social media marketing agency. In addition to sharing his thoughts on the direction of social media marketing through LinkedIn and Twitter In addition, he hosts the podcast The Bulletproof Marketing, where he frequently interview experts in growth and marketing.

Christopher is especially bullish about the future of video in marketing via social media, and has told Forbes:

"If you examine the recent trends in digital (social and paid channels, as well as email) take note of the volume of activity you're seeing on each channel. You will be amazed at how popular this is as compared to before...My advice is to step outside of your comfort zone and start using video very soon."

Web design & SEO experts to watch

Andy Crestodina

Andy Crestodina is the co-founder and the chief marketing officer of Orbit Media Studios, a web design and development firm. He and his team are laser-focused on helping clients create effective, interactive sites that boost the conversion rate. Of course, for Andy an important aspect of building stories-driven websites is using video strategically. Andy told TechSmith:

"In our research, we have discovered that people's faces are magnetic and it's hard not to stare at them and pay attention. Therefore, video offers a significant advantage over blogs and podcasts with regards to connections."  Tweet

Follow Andy Follow Andy on LinkedIn and Twitter to get tactical and expert advice about SEO, Analytics and web development.

Oli Gardner

Oli Gardner is founder of Be The Keynote, a company that coaches individuals to become better communicators. Oli has also founded Unbounce which is a zero-code landing page platform.

Oli's interest in tools for marketing and communication are clear through his tweets and LinkedIn posts, where he frequently shares advice on becoming more effective in his virtual communication -for websites, webinars, or social media videos.

Neil Patel

Neil Patel is one of the biggest names in SEO and digital marketing. And he's right. Every couple of days He shares his latest tips for marketing through YouTube in short, sub-five-minute videos. He covers the world of digital marketing broadly providing tips about how to be ranked in Google as well as how to identify patterns before they become too well-known, and how to automate your marketing.

Together with Eric Siu, a founder of the company, an investor, as well as advisor Neil also runs the podcast Marketing School..

Aside from Neil's YouTube channel and podcast You can also follow Neil on Instagram and LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice President of Marketing for Superside which is a well-known design firm. In social media, such as LinkedIn and Twitter, she frequently explores her marketing strategy and what's going on behind the scenes at Superside.

The posts of Amrita are honest and honest, and when reading, you often get the feeling that you're working with Superside. Superside team. In February, for example, Amrita shared on LinkedIn that she and her group were investing into "a lot of moonshots" since, she explained:

"I'm calling it COMO. Similar to FOMO, COMO is the cost of missing out which is why we'll put our money into areas where we think COMO is high." COMO is high."

In the following months, she shared some of the outcomes of these investment, such as the risk of investing in video -- and how creating a person-centered, dynamic advertisement increased their click-through-rate by 48%, lowered the cost per click by 62%, and brought the cost per thousand down to 30 percent.

Dylan Kohlstadt

Dylan Kohlstadt is the co-founder and CEO of Shift One, a B2B digital marketing firm. Many of Dylan's posts focus on the ways that marketers can help move the needle by simply providing the community with value. As Dylan tells Peer to Peer Marketing:

"I believe the most important fields in digital marketing right now to be explored is market research in community. Determine how to develop a physical and a digital community in which you are able to provide value, and also where you can build loyal and committed followers, who also happen to shop with you."

Dylan is on Dylan her on twitter, YouTube and LinkedIn. There is also the option to download her audio podcast The Dylan Kohlstadt Show available via Spotify as well as Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro the audience research tool that helps companies better understand their audience. He's well-known on Twitter for helping users understand how they can better make use of data and research in order to improve their marketing strategies.

As Rand advocates for the application of data and customer research across all forms of marketing, he's experienced firsthand the potential that video advertising can bring to the table.:

"Video has some really special powers. One that I've discovered is the memorability of video and its ability to make a lasting impression which lingers on the viewer is unrivaled."    Rand Fishkin

There is also a way to connect with Rand also on LinkedIn.

Find (and keep) motivated