Making Audio Samples Sell With Demuvi The Demuvi Audio Store
The marketplace for digital audio has grown exponentially in the past few times. As consumers, we love having instant access to millions of tracks, but how has technology impacted the people behind the music? Veteran producer and seller Demuvi talks to us about the new tools and opportunities technology offers creators today, and shares where he finds inspiration to work from.
It's been your job in the world of sound as a producer, co-producer and sound design for more than 30 years. When did your love affair with music get started?
I started making music as young teenager using an Commodore 64 and an Amiga computer. With limited resources and a constant need to find new ways to make music sound good. At the time, it was difficult but I also learned lots about sound design and synthesis from it.
made it easy to have my items for sale. Setting up a shop was easy and whenever I encountered any difficulties I was always able to get immediate help from customer support.
Today, much of my music-related work is making presets for virtual synthesizers. These help musicians as well as newcomers produce their music in a more efficient manner. I am also a specialist in recreating sounds, as you can listen to with my "Popular Soundtracks" expansions. These are scratch-made replicas of sounds from the 80s and 90s. There are also sounds from the 70s and 2000s in the works.
Where do you take the inspiration for your work?
My main focus is on the music from the 80s and 90s. I was intrigued by how I could reconstruct the sounds of these times using a computer-generated synthesizer as well as create presets that can be played on the keyboard. You could also say that my inspiration stems from the past.
How does technology affect your creative process?
Software synthesizers are now improved enough that physical synthesizers have become almost non-existent, in my opinion. Anyone who still uses traditional synths is doing it because of nostalgia and joy However, when it comes to audio technology, I envision far more potential in electronic synths that are coming out of the future. Of course, this allows you to be inventive on computers, and significantly reduces the time required to create.
What developments in the audio design industry have you seen? Does the demographic of the customers or demand for related products drastically changed?
The sound design market is massive, as is the amount of people who play. I've probably found several fans for my replications and I'm glad there are people who are also passionate about older sounds.
I'm not sure if much has changed over the last several years, other than technological aspects. Computers are getting more powerful and software can create many possibilities. This is the future, and it's exactly what I had predicted years ago. At the time, computers didn't have the capability to produce sound like they do today. I was right about technology.
What tools do you think are the most useful in creating electronic music and sounds?
I am using Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the entire Native Instruments Komplete 13 Collector's Edition. I also create many sounds from scratch, mainly with Serum as well as VPS Avenger plugins.
How has helped you promote and sell your products or your
made it easy for me to put my latest items on the market. Making a store was easy, and if I encountered any difficulties I was always able to get immediate help from assistance.