Methods for Collecting Testimonials to increase the number of members on your site
Contents
- Why Bother With Testimonials?
- You can ask at the right Timing
- Let It Be Easy For Your Members
- Have your Members share their experiences
- Text is Good However, Video is better
- Publish the Testimonials On Your website
- Final Thinking
A great way to increase the number of members in your membership program, whether you're just starting out or are already well established is to post testimonials from your members on your site.
If used in the correct manner When used in the right way, testimonials can help enhance the look of your membership program by making it more credible and help highlight its best features.
They can also give visitors an element of social proof that persuades people to gamble on your material.
Although there's a lot to gain from adding testimonials to your membership site, collecting and publishing the feedback of your members isn't always straightforward.
But, if you adhere to the tips in this guide, you should be well on your way to growing your membership site through using testimonials.
Why Bother With Testimonials?
In the end, positive testimonials can have an impact on efficiency of your website's membership page which can help turn the majority of visitors to your site to paying customers.
Used properly, testimonials can answer questions your potential members may have, showcase your knowledge and experience, and signal that it's safe to enter payment details into your system.
If you're pleased with the membership page and information, then there's no reason why you shouldn't be publishing testimonials on your site. To help you begin, this manual contains tips and advice regarding how you begin collecting and using testimonials to boost the popularity of your membership website.
Let's begin...
Make sure you ask at the right time
Given the advantages of publishing testimonials to your site, you may feel compelled to solicit comments from your customers immediately. In this case, however, being so proactive isn't the best option.
Give your customers time to access your content as well as, if needed request assistance. After they've had the chance to benefit from your website's membership benefits and experience the best customer service you can provide, they'll be much more willing to -- and even ableto offer genuine and positive reviews.
Facilitate the Experience of Your Members
If you were to send off an email to members, asking what their opinions are about the membership program you have, this approach probably won't yield the best results.
Instead, you should try making it as simple as you can for your customers to provide comments.
Not only does this give you the chance to collect what kind of feedback you're interested in however, you also have the option of using the features that are more advanced of software to incorporate feedback fields to your forms that let visitors give you feedback with the click of the button.
We've now covered the best way to collect the feedback we'll look at some of the data you can try to collect from your customers...
Have your members share their Erfahrungen
To receive the type of feedback that can serve as a powerful testimonial, you must be sure to ask the appropriate questions.
Instead of just asking your users what they thought about your website's membership program, invite users to share their experience.
Ask questions that make them think about the reason they joined at all as well as how your program helped them and the results they saw following the advice you gave them to application.
Other inquiries to inquire about is what they were hesitant about prior to signing up for your membership, and if so, how your member site dealt with their concerns.
Also, you can ask them if they'd endorse your program and if so, to whom.
Don't forget, you don't need to publish all of their feedback, but the more questions you pose to them, the more data that you'll be working with.
Be careful not to go overboard by asking for too much of your members and risk them being overwhelmed and refusing to engage with your request. Less is more when it comes to getting for a favor from your customers.
In order to make your reviews more interesting and credible Be sure to request to see a picture from your members along with a link to their site or social media profile so the people who read your testimonials can confirm that the testimonials are genuine.
Text is Good, but video is better
A few studies suggest that incorporating videos on your landing pages will increase conversions by over 80%, compared to simply publishing feedback with text on your website.
Consider people you've worked closely with and built an excellent relationship. In particular, those that you have known have gotten great results through your work. These are great candidates to contact for video testimonials.
You might want to reach for these people.
They put the review request in the forefront and makes it fast and straightforward for most non-techy users to submit one.
Consider offering reviewers a reward to take the time for a video review.
Post the Testimonials on Your Website
And lastly, make sure you publish the reviews as soon as you receive these.
Don't wait until you've received numerous responses from your customers. Instead, apply this important content to work right away.
Even if the first few responses you receive aren't amazing but as long as they're positive, it's a good idea to include these testimonials on your site.
They can be replaced later, once you've refined the process of getting feedback, and you've started receiving impressive feedback.
Alternately, you could utilize the specially-designed testimonials plugin, or simply create a new page and add the feedback in plain text format.
If you are publishing testimonials, try to include as much information as you can, such as the full name of the person who wrote it as well as a picture, an address for their website or a hyperlink to their social media page so that readers can confirm whom the person who wrote the testimonial.
Make sure you get the permission before you publish the testimonial, especially if you've made any edits.
Finally, don't just start a new page to showcase your testimonials and store every single comment you leave there.
You can instead publish your most valuable feedback on the homepage of your website and on your signup pages.
If you put your glowing reviews prominently they can be displayed in the areas where they're most beneficial for promoting your membership website like at the point where you invite your customers to take action and sign up or enter their details for payment.
Final thoughts
Hope these guidelines on collecting and using testimonials for promoting your membership site were helpful.
It is now time to start effectively asking for comments from your customers and then publishing it so it can have the biggest positive effect on your website's conversion rate.
If your site's membership program is still waiting to get its first members, then you could always consider offering free access to your program in exchange for honest feedback.
Although you wouldn't generate any revenues directly from the members, their feedback will be valuable when it comes to promoting your membership site.
Are you ready to start soliciting feedback from your members? Share your thoughts in the comment section!