Mobile Marketing in eCommerce - Convert, Engage, and Capture Convert

Mobile marketing is different from traditional eCommerce marketing due to the mobile device that users use to navigate to and use your store online. It's well known by now that your website should be optimized for mobile. Mobile marketing is effective, however it extends beyond that.

Here's why:

Mobile users require and want an experience that is different from what they would need or expect on a desktop or laptop.

So, your mobile-based marketing needs to take advantage of certain tools and techniques that are especially effective with smartphones. There are a number of them, and we'll discuss some within a moment. But just to provide you with an idea, your mobile marketing strategies must include email marketing, social media and SMS -- anything that can be used and accessed via the smartphone.

In terms of the eCommerce industry, mobile customers represent approximately 40 percent of all revenue. That's over $350 billion, and is likely to rise in the coming years. Every day, people spend hours gazing at their phones since unlike computers, smartphones are everywhere with them.

Here are seven aspects of mobile-based marketing that you can use to draw customers to your store:

1. Utilize email newsletters, automation and automated

Newsletters sent via email are especially suited to smartphones because responsive designs will perfectly fit with the tech. It's an effective means to remain in contact with your customers and leads, keep them informed, deliver valuable content and pertinent offers that meet their needs, and make them feel special.

Furthermore, 68% of emails are read on smartphones, as for many, it's easier to access emails on mobile devices.

And by incorporating email automation into the mix to strengthen the bond with your clients without having to spend additional time on it.

Any time someone fills out an application, purchases the product, inquires about a question, abandons a cart, or takes another act on your online shop, you are able to automate emails that will immediately respond. A few examples include welcome emails, onboarding programs as well as special deals, abandoned cart emails, along with a variety of other emails.

If you're not sending email newsletters and other email communications then you're missing a great opportunity to keep mobile customers in touch and engaged. Why? Since even when your customers wait in the school pickup line in the barber shop or riding the subway They can still check your emails, and even purchase your items. It's about getting your customers where they are.

MailPoet lets store owners make effective email newsletters as well as automations. Its editor will ensure that your email messages look stunning on devices of all types and dimensions. Need to speed up your email? Use pre-designed templates to meet a wide range of scenarios for eCommerce. Learn what MailPoet can help increase your marketing via mobile the use of email.

2. Make videos for marketing and advertising

With regard to smartphones, videos are the king. Reading lengthy text on smartphones is likely to never be so appealing as watching video.

You can put videos on social networks and utilize these to direct existing fans to your shop or advertise your videos on platforms such as YouTube in order to gain new followers.

And embedding videos on your own site can turn browsing visitors into paying customers. How? Videos can be used to describe the functions of your product, or show how you can use the product. You can share customer testimonials that show just how helpful your items are. Or you can share behind-the-scenes looks that showcase your amazing staff or environmentally friendly materials.

That's the fastest video you'll ever produce and the video looks amazing when viewed on mobile devices.

3. Optimize for voice search

It's a unique feature of mobile marketing. In the absence of a desk It's significantly more simple to talk on the phone rather than typing on it. Voice search has thus become very popular and, with tools like Siri and Alexa becoming a routine element in the lives of millions.

It affects the type of content and blogs you produce, for several reasons.

First, people tend to utilize voice search in order to respond to straightforward questions, and for finding the most basic facts. So, it works well to link people with blogs that provide that kind of info.

Therefore, it is possible to change the titles of some of your pages, or create new ones, that are based on the long-tail conversationsal-style queries users typically ask when using voice search.

It could be beneficial to provide some FAQs on a number of your pages related to the information on the page. It is also possible to include questions in more of the H2 and H3 subheadings.

As an example, a bookshop may have a subject that is a question someone might ask such as "What are the top books for first-time parents?" -- followed by a listing of five best-selling options.

4. Create display ads

Banner ads tend to not do very well on desktops since they are lost in the other content on the page. However, with smaller screen sizes on mobile devices, your display advertisements could get much more interest.

Either way, you can make display ads that target them to people while they use social media sites or play their favourite mobile game. These work great to re-market your site's visitors or, when targeted correctly, helping to find potential clients.

 Find out more about how to create an ad display campaign.

5. Make use of social media

What do people spend their time doing on their smartphones at least three or four hours each day? A lot of them are spending quite a portion of the time on social networks.

Do you post on the networks where your target potential audience will be?

It's a fantastic place to promote videos, special deals and blog articles, useful problem-solving tips, and other sharable content. Think about including some humor like memes or humorous GIF animations, if you think it's appropriate.

It's not just about increasing sales and introducing new clients to your brand but it's also great way to communicate with your current audience in order to remain in the spotlight, boost the value of your brand, and gather feedback to shape the future of your company.

6. Use AMP for your blog posts

What is the biggest obstacle to mobile-friendly marketing that is effective for eCommerce? Page load speed. Why? because mobiles are all about convenience. It's convenient and it's fast.

Mobile-optimized pages often falter here. Some pages can take more than 3 seconds to load, which is about the amount of time the average user is willing to sit for.

In other words in other words, the more time your webpages take to load, the less active visitors you'll lose. This is especially true for mobile devices.

The AMP project -- which stands for 'accelerated mobile pages offers the ability to arrange your blog's page and other websites to make them can load quicker on mobile devices.

The average load speed of AMP-style websites is just under a second. This is fast, about four times faster than typical mobile websites.

AMP pages offer an easier, more comfortable user experience. Scrolling is more seamless and pages load faster. They don't load in uninspiring chunks, one part at a time. It also helps boost your SEO since page load speed is a ranking factor with Google.

The good news is that you don't have to pay thousands for an expert developer who can help you. The plugin is an AMP plugin that works with WordPress that helps you transform your site's pages to the format. Discover more regarding it. AMP plugin.

7. Utilize SMS-based to market your business

SMS marketing works extremely well on mobile devices because pretty all people read and open text messages.

While there are a variety of messages that you could send via text, even simply sending useful automated customer service messages can be greatly appreciated by your customers.

You could, for instance, send a text message anytime a client's order status is changed. The customer could receive a message saying that their order is on hold and that the order is completed, their money was refunded, or their shipment has been completed, etc. Remember that, just like other marketing techniques like email, you'll need to receive customers' permission before reaching through text messages.

Track your mobile marketing stats

However, you could go to the next level and see mobile-specific statistics through Google Analytics. Track individual ad campaigns as well as how your users move across your website pages, understand the pages that cause them to leave or leave, and also track exactly how much revenue different ad campaigns and traffic sources have contributed to.

Make sure you are Mobile first.

You may already be employing a variety of these mobile marketing techniques. If so, this is a good reminder to keep doing these. But if you're missing or slacking on certain things, such as social media, video or SMS, you should take your time to review the priorities in order to draw to, connect with, and convert more customers and leads who visit your site on their smartphones.